Since the first quarter of 2022, Pool & Spa, the leading company in Thailand for the design, construction, system installation, equipment sales, and chemical supplies for swimming pools, has reported a resurgence in the swimming pool construction and installation business. This growth is driven by the new lifestyle of people today, who are increasingly focused on health and safety due to the COVID-19 pandemic. The swimming pool market, particularly among mid-end customers, has seen significant growth, with an increase of 20%. The company aims for sustainable growth by leveraging over 50 years of expertise to select the best innovations and technologies for swimming pools in Thailand, providing a comprehensive 'One Stop Service' from design, construction, system installation, to after-sales service, ensuring confidence for private homeowners and project customers at every touchpoint.

Ms. Kulthara Sonakul Na Ayutthaya, Managing Director of Pool & Spa Co., Ltd., stated, "In the past three years, the market for residential swimming pools has gained significant interest. Previously, it was limited to the high-end segment, but now single-family homes with approximately 3x6 meters of available space can have in-house pools. The main purpose is to enhance the livability of homes and serve as a central activity hub for families. Therefore, having just a lawn for activities is no longer sufficient for the new generation. As a result, having a swimming pool, whether small or large, has become a popular choice for modern homes, with most opting for fiberglass pools, which are affordable, quick to install, leak-proof, and durable, lasting an average of 5-8 years. Additionally, new features such as Swim Spa pools cater to both walking and swimming against the current, with built-in jacuzzi spas suitable for exercise, relaxation, and safe for children to play in. Furthermore, the latest innovation in water systems, Fresh Water, is ideal for fiberglass or private pools, providing water quality that feels as comfortable as swimming in natural water, perfect for health-conscious individuals who swim regularly for exercise. This has led to a 20% growth in the mid-end swimming pool market segment.

Currently, project customers emphasize swimming pools as a key selling point and are adding more features, such as mineral pools and Fresh Water pools, or incorporating private steam and sauna rooms in every home. These trends reflect consumer demand for more than just decorative pools; they highlight the growing Health & Wellness trend. Consequently, the segment for in-house swimming pools, both from custom-built homes and high-end and mid-end projects, has experienced significant growth.

In the second half of this year, Pool & Spa will focus on providing a comprehensive 'One Stop Service' for consumers, from design to construction, system installation, and after-sales service, by enhancing collaboration with professional architects from leading companies, whether for home pools or project pools. This will ensure that every function of the swimming pool, including size, filtration systems, and sterilization systems, is tailored to the space and usage requirements while maintaining the aesthetic appeal and uniqueness of each home or project. The company will continue to prioritize ease of maintenance and long-term usability, as it has done for over 50 years.

Among the top-selling products from Pool & Spa in the first two quarters of this year are:

  1. Fresh Water System - This system transforms pool water into clean water akin to natural sources, suitable for families and homeowners with sensitive skin, environmentally friendly, and safe for pets.
  2. Swimming Pool Cleaning Robot - Reduces physical contact in line with social distancing during the COVID-19 pandemic, effectively cleans all types and sizes of pools, reaching every nook and cranny, and reduces long-term cleaning costs.
  3. Swim Spa - Addresses space limitations by adding features for swimming against the current, aiding in water exercise and hydrotherapy for relaxation.
  4. Compact Water Treatment System - Comprising a space-saving pump and filter, this system has seen increased sales due to the growing mid-end market, catering to small in-house pools.

“The key to Pool & Spa's continuous growth over the past 50 years, making it the number one in the swimming pool industry, lies in our ability to adapt and embrace challenges in every situation, our commitment to service, and our sincerity towards customers. We strive to find solutions that meet the specific needs of each customer while emphasizing communication and understanding from the outset about the work process and the services provided. Regarding systems and techniques, we have an experienced team to support and advise customers throughout the lifespan of their pools, selecting equipment and innovations that suit customer needs, space size, and Thailand's climate, ensuring that the pools we manage remain in optimal condition for use,” Ms. Kulthara concluded.

Interested parties can consult experts and experience various types of swimming pools at the company's showroom or find more details on the website www.poolspa.co.th, Line: @poolspa, and Facebook: POOLSPAThailand.