Lalin Property is actively building the organization's DNA to prepare for the new business era, enhancing employee potential, inspiring creativity, and fostering a free learning environment. With the vision of Next Innovative Co-Creation, it emphasizes that the strength of an organization in the future relies on the quality of its personnel, which is the key factor.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), stated that the company recognizes the importance of “personnel” as the most valuable asset. Therefore, Lalin Property has established policies to develop the potential of its workforce under the vision of Next Innovative Co-Creation, aiming to become a learning organization that comprehensively enhances employee capabilities while also striving to improve the quality of life within the organization.

“In the past, the company established Lalin Academy, a knowledge hub to support and promote the development of personnel for increased work efficiency. Continuous training is provided in various fields, combining Re-Skill to enhance skills and adjust employees' mindsets, enabling them to develop themselves continuously and adapt to the highly competitive modern world. This allows them to achieve the set goals. Up Skill focuses on improving work efficiency, such as training and integrating new technologies to facilitate future work, ensuring speed and time-saving. New Skill involves creating new skills to keep up with technology, such as utilizing digital media for more accurate data analysis, which can be applied to develop products that meet customer needs effectively. The COVID-19 pandemic has accelerated changes in technological advancement and consumer behavior, prompting the company to learn and adapt to current situations to ensure stable operations. Additionally, Data Analytics technology is utilized to analyze various data, enhancing work efficiency and facilitating the organization's success in achieving its goals,”

“In 2022, the company further developed the potential of its personnel by focusing on policies to enhance employees' knowledge through specialized training courses. Importantly, it aims to equip employees with the steps and methods to address various issues that arise during work,”

“The company has integrated new technologies with New Concepts to provide additional knowledge that personnel can apply in their work. This includes the establishment of an Online Knowledge Management Center that compiles firsthand experiences from experts in various fields, such as construction techniques, legal information related to real estate business, digital marketing, and data security in the digital age. This knowledge is consistently shared with personnel to open new perspectives, creating an organization focused on learning, enabling the application of knowledge and experiences to develop quality housing projects and services for consumers,”

Furthermore, Lalin Property has enhanced internal training by focusing on courses that convey real work experiences and challenges faced, passed down from generation to generation. This not only increases experience but also strengthens relationships among organizational members. Lalin Property believes that the experience accumulated over more than 30 years in the real estate industry is invaluable and will be shared through modern technology, developing into a collaborative learning center to establish best practices in organizational learning management across all sectors, such as the Knowledge Management Center that compiles specific techniques in various fields in the form of case studies that are not frequently encountered, along with methods for achieving maximum effectiveness, sales closing techniques, and learning to adapt to the organization,”

For inquiries and more information about Lalin Property, please contact:

Call Center 1778

Or visit https://www.lalinproperty.com/news/co-creation/