CHIC has partnered with Maybank (MST) for an online IPO roadshow, providing an overview of the business, growth strategies, and positioning itself as the first home fashion store in the country. The company is preparing to raise funds to improve and expand its branches domestically, transforming the business and stepping into Digital Transformation to enhance competitive capabilities, meeting future demands. Financial advisors are confident in the positive response from investors.

Mr. Kijja Patmasathien, Managing Director of Chic Republic Public Company Limited ("CHIC"), a distributor of furniture, home decor, household items, mattresses, and bedding in a large standalone store format under the main brands "Chic Republic" and "Rina Hey," along with imported products under the "Ashley" brand, along with Mr. Theer Jarusorn, Managing Director of Investment Banking at Maybank Securities (Thailand) Public Company Limited, as financial advisor and lead underwriter for the additional common stock offering, jointly conducted an online roadshow to introduce the company to investors via Facebook Live on the FB channel: Chic Republic.

“CHIC is the first and only home fashion store in Thailand in a large standalone format that combines furniture, home decor, household items, mattresses, and bedding with diverse designs and styles, modern formats, and unique characteristics. With a policy of continuously developing products, designing, and sourcing new collections, we aim to differentiate and add value to our products, maintaining our position as a market leader in new trends. We target a diverse customer base, especially the B+ to A level customers who have purchasing power and leading property developers, which is a key factor giving the company a competitive advantage. Additionally, we expand our services in design, installation, decoration, and rental of furniture and home decor comprehensively, creating additional revenue sources.

Furthermore, CHIC focuses on expanding branches in high-potential locations that serve as community centers in large urban areas and emphasizes O2O (Offline to Online and Online to Offline) marketing strategies to transform the business, preparing to step into Digital Transformation to respond to changing consumer behaviors and meet future demands. The company is preparing to raise funds to expand branches both domestically and internationally, improve certain locations in the country to increase rental space, create recurring revenue sources, repay loans to financial institutions, and enhance the company's financial liquidity. We are also developing the company's website for E-Commerce sales in Thailand and Cambodia to support a continuously expanding customer base. The information provided in the roadshow aims to show investors the business opportunities and the company's potential for future growth,” Mr. Kijja stated.

Mr. Theer Jarusorn, Managing Director of Investment Banking at Maybank Securities (Thailand) Public Company Limited, as financial advisor and lead underwriter for the additional common stock offering, revealed that CHIC has received approval for the securities offering request from the SEC. The company will offer 360 million IPO shares with a par value of 0.50 baht per share, with a registered capital of 500 million baht, and after this offering, CHIC's registered capital will increase to 680 million baht.

It is believed that the roadshow will receive a positive response from investors, as the furniture and home decor product segment has significant growth potential due to the recovery of related industries. Despite the impact of the COVID-19 pandemic over the past three years, CHIC has maintained good profitability through rapid adaptation and strategic expansion of comprehensive services. Additionally, the company's online sales channel strategy has contributed to high sales growth, and the investment plans to continuously expand the business from the funds raised through the public offering will be another key factor supporting the company's sustainable long-term growth.

“We are confident that CHIC will be a new stock that can generate appropriate returns based on past performance, which has shown good profitability and continuous growth, with a diversified customer base and revenue sources, as well as the potential for business expansion according to the set goals,” Mr. Theer concluded.