'COTTO' has launched the 'QUIL' premium collection, the first in the Premium Collection by COTTO, designed under the concept of 'The Wholeness of Tranquility'. This collection elevates subtlety in every touch through four elements of aesthetics, showcased in the high-class showroom @SCG Experience, which presents a premium identity in product design and services to offer an extraordinary experience in a personal space that is not just a bathroom but a complete private area akin to a Masterpiece for everyone.

      Mr. Nithi Patrachok, CEO of Cement and Construction Products Business at SCG, revealed that "QUIL is the first collection in the Premium Collection by COTTO, born from understanding consumer needs to create a favorite corner that is a Masterpiece in the private space of a 'bathroom'. This collection tells the ultimate story of relaxation and beauty through meticulous design that draws on the tranquility of nature, lakes, and sunlight, resulting in unique shapes and colors that provide complete relaxation as if surrounded by nature, offering a personal space for those who are meticulous in selecting the best. The collection will meet needs in terms of functionality as well as emotional and sensory responses, through a commitment to delivering value and experiences in terms of Trend, Wellness, and Research. We hope that QUIL will help enhance your personal space into a complete masterpiece."

Regarding Mr. Anuwat Chalermchai, Head of Ceramics Business in Cement and Construction Products at SCG, he shared about creating a personal space within the exclusive showroom, "From the concept of The Wholeness of Tranquility, connecting nature as part of relaxation and calmness, we aim to provide an aesthetic living experience. Everyone will encounter the first QUIL collection that conveys stories through four key elements: TRANQUIL, REFINED, PRIDE, and WELLNESS, developed from studying the internal needs of target customers, reflecting every detail in products and services, especially the Logo Monogram, which reflects premium quality and delicacy."

The design concept is inspired by the connection of water, with the 'C' representing the Shape of Water Drop, layered at different angles to provide perfect freedom. The crown on top, called the Tranquility line, is inspired by the surface of water created by ripples, as if dropping onto the water's surface to create gentle waves. Even the monogram on the products is specially designed to add variety for designers to meet the increasing demands of residential, boutique resort, or exclusive project designs. The collection displayed in this new lifestyle showroom will provide an exclusive experience in every touch, as we want customers to receive more than just a shopping experience; we will assist in every need to fulfill their personal space here, along with a Premium Butler acting as a personal assistant throughout the purchasing process, making the creation of a favorite corner in their personal space feel like their own Masterpiece."

Mr. Kittipong Pothoranant, Managing Director of Siam Sanitaryware Co., Ltd., stated that "The premium collection has conducted in-depth research on the behaviors of target consumers, revealing that the bathroom is a personal space where one can be with oneself, drawing out inner tranquility and relieving the fatigue that may arise from daily life, similar to the experience of staying in a hotel or spa, where one encounters relaxation and meticulous design in a personal space. The premium collection presents and conveys this through products that enhance meticulous attention, from the products themselves to the services and experiences that customers will receive. The QUIL products focus on design aesthetics, drawing on three unique color tones combined with functions that promote relaxation, such as the water flow from the shower being wide, making the bathing experience feel like the water embraces the body. In the future, additional functions will be added, such as customizing the water flow for specific massages, integrating knowledge of acupressure or body massage. We expect that QUIL will penetrate the premium market and increase sales by more than 10% from the High & Medium-High Segment, as well as expand the target base of those with a meticulous lifestyle in selecting the best for themselves. We will continue to collaborate with globally recognized brands."

The four elements that are the core inspiration for the design of colors and aesthetics that are soft and tranquil include:

  • TRANQUIL - Relieving all fatigue and chaos encountered throughout the day into a moment of tranquility in a personal space.
  • REFINED - Revitalizing freshness in the morning and relaxation in the evening when the skin touches the water.
  • PRIDE - An exquisite appearance with warm, luxurious tones that narrate and convey a story of meticulousness.
  • WELLNESS - Relaxation and comfort, marking the beginning of good health.

            The QUIL collection embodies serene beauty in premium products, including washbasins, faucets, sanitary ware, and showers, featuring three new unique color pairs inspired by nature and pine forests: Nimbus Grey and Estelle Black, a grey-black tone of calmness with a sparkle inspired by the serene shadows of mountains and the reflection of water waves; Serene White and Estelle Black, the intersection of the sky's natural colors and the deep shadows reflected on the water's surface, resulting in pure white; and the highlight color pairs of Twilight Gold and Timeless Taupe, enveloping warmth as if sinking into the water during the late afternoon, where sunlight dances on the water's surface, creating a shimmering effect that offers endless relaxation.

Those interested can view the QUIL Premium Collection at the @SCG Experience showroom on the 2nd floor of CDC along the Ramindra-Ekkamai expressway or schedule a Premium Butler via LINE @PremiumButler.