'COTTO' has launched the 'QUIL' premium collection, the first in the Premium Collection by COTTO, designed under the concept of 'The Wholeness of Tranquility'. This collection elevates delicacy in every touch through four elements of aesthetics, showcased within the high-class showroom @SCG Experience. It presents a premium identity in product design and services, offering a special private experience that transforms not just the bathroom but the entire personal space into a Masterpiece for everyone.

Mr. Nithi Patrachok, CEO of Cement and Construction Products Business at SCG, revealed, "QUIL is the first collection in the Premium Collection by COTTO, born from an understanding of consumers' desires to create a favorite corner that is a Masterpiece in their private space, namely the 'bathroom'. This collection tells the ultimate story of relaxation and beauty through meticulous design that draws inspiration from the serene nature of pine forests and lakes, blending with flowing water and warm sunlight to create unique tones and shapes that provide complete relaxation as if surrounded by nature. It offers a personal space for those who are meticulous in selecting the best, responding to both functional needs and emotional experiences through a commitment to delivering value and experiences in terms of trends, wellness, and research. We hope that QUIL will help elevate your personal space into a true masterpiece."

Regarding Mr. Anuwat Chaleumchai, Head of Ceramics Business in Cement and Construction Products at SCG, he shared insights on creating personal spaces within the exclusive showroom, "From the concept of The Wholeness of Tranquility, connecting nature as part of relaxation and calmness, we aim to provide an aesthetic living experience. Everyone will encounter QUIL, the first collection that conveys stories through four key elements: TRANQUIL, REFINED, PRIDE, and WELLNESS, developed from studying the internal needs of target customers, translating every detail into products and services, especially the Logo Monogram, which reflects premium quality and delicacy."

The design concept is inspired by the connection of flowing water, where the 'C' represents the Shape of a Water Drop, layered at different angles to provide a perfect sense of freedom. The crown on top, called the Tranquility line, is inspired by the surface of water created by ripples, resembling a gentle wave formed when something drops into the water. Even the monogram on the products is specially designed to add variety for designers, catering to a broader range of residential, boutique resort, or exclusive project designs. The collection displayed in this new lifestyle showroom will offer an exclusive experience in every touch, as we want customers to receive more than just a shopping experience; we will assist in fulfilling every need to create their personal favorite corner, complemented by a Premium Butler, akin to having a personal assistant for every step of the purchase process, making the creation of a personal masterpiece feel like a reality."

Mr. Kittipong Pothoranant, Managing Director of Siam Sanitaryware Co., Ltd., stated, "The premium collection has conducted in-depth research on the behavior of target consumers, revealing that the bathroom is a personal space where one can be with oneself, drawing out inner calm and relieving daily stress, similar to the experience of staying in a hotel or spa, where one encounters relaxation and meticulous interior design. The premium collection presents and conveys this through products that elevate attention to detail, from the items themselves to the services and experiences customers will receive. The QUIL products focus on design aesthetics, drawing from three unique color tones combined with functions that promote relaxation, such as the wide flow of water from the showerhead, which envelops the body during bathing. In the future, we will introduce additional functions, such as personalized massage water streams, integrating knowledge of acupressure or body massage techniques. We anticipate that QUIL will penetrate the premium market and increase sales by over 10% from the High & Medium-High Segment, while also expanding the target audience of those with a discerning lifestyle who seek the best for themselves. We will continue to collaborate with globally recognized brands."

The four core elements that inspire the design of soft and serene tones and aesthetics are:

  • TRANQUIL - Relieving all fatigue and chaos encountered throughout the day, leading to moments of tranquility in personal space.
  • REFINED - Revitalizing freshness in the morning and relaxation in the evening as the skin touches the water.
  • PRIDE - An exquisite appearance and luxurious warm tones that narrate and convey stories of meticulousness.
  • WELLNESS - Relaxation and comfort, marking the beginning of good health.

For QUIL, the beauty of tranquility is expressed through premium products, including washbasins, faucets, sanitary ware, and showers, featuring three new unique color pairs inspired by nature and pine forests: Nimbus Grey and Estelle Black, a grey-black tone representing calmness with a sparkle inspired by the serene shadows of mountains and the reflection of water waves; Serene White and Estelle Black, the intersection of the sky's natural colors and the deep shadows reflected on the water's surface, resulting in pure white; and the highlight color pairs of the collection Twilight Gold and Timeless Taupe, enveloping warmth akin to floating on water during the late afternoon, where sunlight dances on the water's surface, creating a shimmering effect that offers endless relaxation.

Interested individuals can view the QUIL Premium Collection at the showroom @SCG Experience on the 2nd floor of CDC, along the Ramindra-Ekkamai Expressway, or schedule a Premium Butler appointment via LINE @PremiumButler.