Pruksa reinforces its commitment to 'Living Solution' by delivering quality of life, good health, and a sustainable environment through project home designs and services that respond to all future changes that are already here today. They have also launched the PRUKSA Tomorrow Verse activity in a Virtual Gamification format, allowing participants to collect items for rewards and create a new experience in visiting projects.

Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited stated that a home is a lifelong investment to set a new standard in home buying that must consider living conditions and lifestyles today and in the future. This includes homes designed for the health of all family members, addressing the diverse needs of individuals today while accommodating future lifestyle changes. Finally, it involves choosing homes that help reduce energy costs and maintenance through a focus on energy savings, environmental care, and quality. Therefore, Pruksa aims to innovate 'Pruksa Living Solution' to develop homes that enhance the quality of life for Thais, including residences and various services to support different lifestyles.

'Having a home signifies a commitment to lifelong living. We see the changing social context and lifestyle of the future. Living Solutions can adapt homes to accommodate living in every dimension and every stage of life,' Mr. Piya emphasized, reiterating that the new home designs from Pruksa will respond to three key trends: 1. Lifestyle Disruption as people are increasingly living at home. The design of living spaces must be flexible and adaptable, combined with smart home technology for convenience and safety. Common areas are also designed to be diverse to cater to all lifestyles.

2. Health & Wellness addresses that good health starts at home. Collaborating with the Vimut Hospital team, home designs contribute to promoting health for all ages, with attention to every detail, such as using dust-proof windows and doors with an Air Tightness System, non-toxic interior paints, and smooth flooring materials that reduce impact. Additionally, the Health to Home service uses technology to provide residents with peace of mind as if they have a hospital nearby. There are also plans for a Virtual Run as a special activity to promote health for customers, interested parties, and all Pruksa employees.

3. Sustainable Development Pruksa employs innovations that reduce environmental impact and utilizes renewable energy and clean energy technologies to support sustainable living, such as energy-saving light bulbs, SPC (Stone Plastic Composite Flooring), food waste disposal systems, solar panels in common areas and clubhouses, and the installation of EV Chargers in condominium areas and designed spaces to accommodate EV Charger installations within homes.

Pruksa's operations for the quality of life of consumers are communicated through a major corporate campaign 'PRUKSA Living Solution' since the beginning of 2022, using highly effective digital marketing strategies to clearly reach target groups and reinforce confidence in the brand that Pruksa cares for customers both broadly and deeply, highlighting every detail distilled from thoughtful ideas into tangible forms, including the redesign of homes and projects to align with three pillars that support living today and in the future, from developing health services and home designs in collaboration with Vimut Hospital to various exclusive privileges for Pruksa customers through the Health to Home program, online health consultation services, and the Pruksa Member program that has been adapted to better meet the lifestyles of different customer groups.

Regarding the marketing plan to raise awareness of this campaign, Ms. Angkana Likitjanyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited provided information that the marketing campaign 'PRUKSA Living Solution: Homes that Care for Every Detail of Life' is an extension of Pruksa's Brand Purpose... caring for life, under the concept 'Tomorrow. Reimagined.' This is based on an understanding of customer needs (Customer Centric) for a better living experience, not only today but also considering future changes.

Using a 100% full digital communication strategy focuses on reflecting what Pruksa has continuously committed to doing to deliver a clearer living experience. In designing the Campaign Journey, consumer insights were analyzed, allowing us to understand the differing needs of each target group, which were used to design marketing communications (Customer Data Driven Marketing). This campaign includes both overall communication and targeted communication addressing the specific needs of different target groups (Adaptive Insight), conveying what Pruksa has designed to accommodate increasingly diverse lifestyles, such as designing homes considering the needs of the elderly, playgrounds designed for children's development, and home designs and services that cater to the health of each family member.

Additionally, Pruksa also employs a Holistic Marketing Campaign from creating awareness to allowing customers to experience a Virtual Experience that simulates the living atmosphere in three Pruksa projects, including single-family homes, townhomes, and condominiums, along with Pruksa Living Solutions designed to meet today's and future living needs through Virtual 360 in the 'PRUKSA Tomorrow Verse' activity, presented through Virtual gamification, with avatars of each player representing a realistic identity. This not only provides fun in the game but also allows interested buyers to experience and visit projects through a virtual reality experience, enjoying completing missions prepared in each project. There are rewards for winners to collect items for real prizes, such as cash discount vouchers for home purchases worth 1 million baht, subject to company conditions, and many other special prizes. Interested participants can join the activity at www.pruksa.com/tomorrowverse.