"COTTO" has launched "QUIL" - the first premium collection from COTTO at the high-class showroom @SCG Experience which offers a serene experience under the concept of "The Wholeness of Tranquility", elevating delicacy in every touch with care from "COTTO".

Mr. Nithi Patrachok, CEO of Cement and Construction Products Business at SCG stated that QUIL is the first collection in the Premium Collection by COTTO, born from understanding consumer needs to create a favorite corner that is a Masterpiece in the private space of the 'bathroom'. The collection tells the story of ultimate relaxation and beauty through exquisite design, drawing inspiration from the tranquility of nature, lakes, and sunlight, resulting in unique shapes and colors that provide complete relaxation as if surrounded by nature, offering a personal space for those who are meticulous in selecting the best. This collection will meet both functional needs and emotional responses, delivering value and experiences in terms of trends, wellness, and research. We hope that QUIL will help enhance everyone's personal space into a complete masterpiece.

Mr. Anuwat Chalermchai, Head of Ceramics Business at SCG revealed the design of the exclusive showroom space, stating, "From the concept of The Wholeness of Tranquility, connecting nature as part of relaxation and calmness, we aim to provide an aesthetic living experience. Everyone will encounter QUIL, the first collection that conveys stories through four key elements: TRANQUIL, REFINED, PRIDE, and WELLNESS, developed from studying the needs of our target customers, translating every detail into products and services, especially the Logo Monogram, which reflects premium quality and delicacy.

The design concept is inspired by the connection of water, with the 'C' representing the Shape of Water Drop, layered at different angles to provide perfect freedom. The crown above, known as the Tranquility line, is inspired by the surface of water created by ripples, as if gently dropping onto the water's surface, creating soft waves. Even the monogram on the products is specially designed to add variety for designers, meeting the design needs for residential, boutique resorts, or exclusive projects. The collection displayed in this new lifestyle showroom will provide an exclusive experience in every touch, as we want customers to receive more than just a shopping experience; we aim to assist in fulfilling every need for creating a personal favorite space here, along with a Premium Butler acting as a personal assistant throughout the purchasing process, making the creation of a favorite corner in their personal space feel like their own Masterpiece."

Mr. Kittipong Pothoranant, Managing Director of Siam Sanitary Ware Co., Ltd. revealed that "The premium collection has conducted in-depth research on the behaviors of target consumers, revealing that the bathroom is a private space where one can be with oneself, drawing out inner calm. It serves as a release from the fatigue that may arise in daily life, akin to the experience of staying in a hotel or spa, where one encounters relaxation and meticulous design in personal spaces. The premium collection presents and conveys this through products that elevate attention to detail, including the products themselves, services, and experiences that customers will receive. The products in QUIL focus on design aesthetics, drawing from three unique color tones combined with functions that promote relaxation, such as the wide flow of water from the shower, which envelops the body. In the future, we will add more functions, such as customizing the water flow for specific massages, integrating knowledge of acupressure and body massage. We expect QUIL to penetrate the premium market and increase sales by more than 10% from the High & Medium-High Segment, as well as expand the target base of those with a meticulous lifestyle in selecting the best for themselves. We will continue to collaborate with globally recognized brands."

 

The four core elements that inspire the design of soft and serene tones and appearances include:

  • TRANQUIL - Relieving all fatigue and chaos encountered throughout the day, leading to a moment of calm in a private space.
  • REFINED - Revitalizing freshness in the morning and relaxation in the evening when the skin touches the water.
  • PRIDE - Exquisite appearance and warm luxurious tones that tell and convey stories of meticulousness.
  • WELLNESS - Relaxation and comfort, marking the beginning of good health.

The QUIL collection embodies serene beauty as premium products, including washbasins, faucets, sanitary ware, and showers, through three new unique color pairs inspired by nature and pine forests: Nimbus Grey and Estelle Black - a grey-black tone of tranquility with a sparkle inspired by the serene shadows of mountains and the reflections of water waves; Serene White and Estelle Black - the intersection of the sky's nature and the deep shadows reflected on the water's surface, resulting in pure white; and the highlight color pairs of the collection Twilight Gold and Timeless Taupe - embracing warmth as if sinking into the water during the late afternoon, where sunlight dances on the water's surface, creating a shimmering effect, providing an endless sense of relaxation.

Interested parties can view the QUIL Premium Collection at the showroom @SCG Experience, 2nd floor, CDC, along Ram Inthra-Ekkamai Expressway, or schedule a Premium Butler via LINE @PremiumButler.