“Lina P.L. Home” is the manufacturer of faucets under the brand "Hons" has launched bathroom products under the concept of Beyond Bathroom Solution featuring a modern design with the Mountain Grey Collection that offers a luxurious and relaxing feel. Importantly, it uses strong and durable materials suitable for long-term use. The company has partnered with HomePro and Mega Home as its main sales channels, aiming to expand its market with innovative and luxurious designs that cater to the new generation.

Mr. Wuttirat Lina, Managing Director of Lina P.L. Home Co., Ltd., the manufacturer of home innovations and faucets under the Hons brand, revealed that the company has been distributing electrical products under the NAGAS brand for over 10 years. With experience in sales through Modern Trade, the company plans to expand its home-related products into other categories. Market research indicates that the faucet manufacturing business is continuously growing, leading to the development of over 250 faucet products under the HONS brand. Over the past five years, HONS has received excellent feedback from customers.

Currently, HONS faucets target Modern Trade customers of HomePro, as well as contractors and project customers such as hotels and residential communities. The product range includes stainless steel, brass, and sink faucets, focusing on quality materials that are durable for use. The brand continues to innovate new technologies and develop user-friendly designs.

For HONS faucets, there are a total of 11 product categories: 1. Rain Shower, 2. Slide Bar, 3. Shower Set, 4. Rinsing Spray, 5. Faucet for Washbasin, 6. Sink Faucet, 7. Wall Tap, 8. Shower Valve, 9. Stop Valve, 10. Accessories, and 11. Spare Parts. This comprehensive range meets all customer needs.

"The key features that make HONS one of the trusted brands among consumers are two factors: quality and value. The brand uses materials that are safe for users and durable, along with innovative designs for user convenience. For example, HONS water valves are easy to operate and have been tested for over 50,000 open-close cycles, ensuring not only beautiful design but also durability, all at consumer-friendly prices."

Mr. Wuttirat also mentioned that the most popular product categories include 1. Faucet and Sink Faucet, as HONS products feature innovative designs that are user-friendly and made from strong materials, receiving positive feedback from consumers. For example, the dual-head sink faucet can be used seamlessly with a double-basin sink without the need to switch back and forth. Additionally, there is a sensor faucet that can be activated by touch at any point on the faucet for added convenience, with a retractable hose that extends up to 45 cm and offers two water flow options. 2. Rain Shower and 3. Rinsing Spray, with the highlight being a flexible shower head that offers up to 5 different water flow functions, including a Massage Spray for muscle relaxation after a long day or a Light Rain setting for a gentle shower experience.

Moreover, there is a Rain Shower LED product that lights up with LED when the water is turned on, with the LED color changing according to the water temperature, controlled by a turbine, ensuring safety as it does not use electricity. It is made from durable 304 stainless steel and coated with chrome for a consistently shiny finish.

Regarding market trends and directions for 2024, the company plans to continuously increase sales by focusing on niche products to meet current consumer trends, as well as expanding sales channels in all Mega Home branches. Currently, HONS has over 250 products available, including SCHEMATIC displays and booth areas, and is developing sales space, particularly in over 80 HomePro branches. The brand is also targeting contractors and tradespeople by increasing products that align with their needs, with plans to expand to more Mega Home branches soon.

At the same time, the market for large bathroom products continues to grow every year, with new innovations making usage more convenient. Today, consumers are more knowledgeable about product selection, looking for modern designs that align with their usage needs while also favoring the trend of customized personalization that reflects their individuality. HONS places great importance on this, offering products that cater to various lifestyles, including unique design trends and special colors beyond standard chrome, as well as increasing new technologies and innovations that enhance user convenience, such as filter shower heads that help eliminate impurities, limescale, or chlorine odors in water, reducing the likelihood of water allergies.

In terms of innovative products, such as sensor faucets for washbasins and sink faucets, the technology provides convenience, ease of use, and reduces direct contact, enhancing hygiene. These faucets can operate on both direct connection to 220V household electricity and alkaline batteries. Not only are sensor faucets used in public restrooms, but consumers are increasingly installing them in their homes for cleanliness and modernity, making this an important trend that HONS must follow to support future growth.

Recently, HONS launched the Mountain Grey Collection, a bathroom product line under the concept of Beyond Bathroom Solution, featuring uniquely designed products that stand out with a luxurious and relaxing grey color. Utilizing advanced technology with PVD Coating, the color is highly durable. The Mountain Grey Collection is exclusive to the HONS brand and available only at HomePro.

This collection includes a total of 18 items that will transform bathrooms into unique, luxurious, and modern spaces. The Mountain Grey Collection features products such as Rain Shower Mixer, Shower Set, Rinsing Spray, Sink Faucet, Washbasin Faucet, Stop Valve, Shower Valve, Shower Mixer, and Accessories.

Additionally, HONS has joined the campaign HomePro Exchange Old for a New World for faucets and showerheads. Customers can bring in items that are damaged and do not need to purchase from HomePro to exchange for new products, receiving discounts of up to 2,000 Baht and 0% installment plans for up to 3 months with participating credit cards and cash loans at all HomePro and Mega Home branches from now until December 31, 2024. Join us in caring for the planet with HomePro, as we will manage old items sustainably.