“Regent Green Power,” a leader in affordable condominiums, remains unfazed by the economic downturn caused by the COVID-19 crisis. Kicking off the Year of the Tiger, the company launched “Regent Home Bangna,” valued at over 6 billion baht, which received an unexpectedly strong response, achieving over 70% sales within just two months of its pre-sale. This May, the company is set to unveil a new project, “Regent Home Wutthakat,” located just 180 meters from Wutthakat BTS station, featuring 1-bedroom units of 26 square meters, all priced at 1.2 million baht.

Ms. Pratana Yuphakdee, Deputy CEO and CFO of Regent Green Power Co., Ltd., revealed that earlier this year, the company launched a new condominium project, “Regent Home Bangna,” comprising four high-rise buildings of 32 stories with a total of 5,000 units, each 1-bedroom unit offering 28 square meters of living space, valued at over 6 billion baht. The project attracted interest from both end-users and investors, with over 60-70% of units sold within just two months, exceeding the company's expectations and defying the ongoing economic slump due to the COVID-19 pandemic and the continuous downturn in the condominium market over the past 2-3 years.

Thus, this May, the company is preparing to launch another condominium project, Regent Home Wutthakat, valued at over 3.7 billion baht. This project will consist of two high-rise buildings, one 37 stories tall with 1,933 units and another 38 stories with 1,165 units, totaling 3,098 units along with 18 retail units. All units are priced at 1.2 million baht, averaging over 46,000 baht per square meter, designed as 1-bedroom units with 26 square meters of usable space.

The project is located on Wutthakat Road, just 180 meters from Wutthakat BTS station. It takes only 15 minutes by BTS to reach Silom and Sathorn, the CBD area, which is home to many leading companies. Additionally, there are several prestigious educational institutions nearby, making the project highly appealing to urban dwellers with busy lifestyles. The project is also close to Talat Phlu and The Mall Tha Phra, with convenient connections to the MRT Blue Line at Bang Wa station and the Gold Line at Krung Thon Buri station. Furthermore, access to the city is easy as Wutthakat Road connects to Ratchaphruek, Kalapapruek, Kanchanaphisek, and Phetkasem roads. The project offers amenities including a garden jogging track for nature-friendly exercise, a fully-equipped Energetic Fitness center, an Infinity Edge Pool, a co-working space for work and relaxation, and a meeting room. Interested parties can inquire at 02-4655477-8 or register at www.rgp.co.th.

 

“As the second generation of the Regent Group, working alongside my father, Mr. Nirath Yuphakdee, who pioneered the BOI condominium market for over 30 years under the 'Regent Home' brand, we have adapted the design and functionality of the units to better meet the needs of the younger generation. We have also increased the usable space in common areas, such as the co-working space to accommodate clients who work from home, as well as the central garden and jogging track. We have chosen Otis elevators or equivalent brands, and the bathroom fixtures are from Hafele, among others,”

 

Regarding the features that have led to the positive reception of “Regent Home” condominiums, Ms. Pratana stated that the units are affordably priced. When comparing the price per square meter with other projects in the same vicinity, they offer great value. The monthly mortgage payments are comparable to apartment rental prices, averaging only 5,000-6,000 baht. All units are sold at the same price of 1.2 million baht, making it easy for buyers with low to moderate incomes, particularly those starting their careers or forming new families, to reserve and finance their purchases. Additionally, for those looking for investment opportunities, investing in a condominium can be another way to grow savings and beat inflation, with a rental yield of approximately 6-7%, providing an alternative to bank deposits.

 

Moreover, the project's location will be in a community area and along the BTS route within 500 meters, helping to reduce commuting costs. For instance, Regent Home Bangna is situated on Sapphaphut Road, a prime location connecting to Sukhumvit Road and Bangna-Trad Road, with access to job opportunities, residential areas, educational institutions, and close to expressway entrances and the BTS Green Line extension from On Nut to Bearing, facilitating easy travel to the city center.

Mr. Nirath Yuphakdee, CEO of Regent Green Power Co., Ltd., added that over the past two years, the condominium market has been significantly impacted by the COVID-19 pandemic, resulting in approximately 40,000-50,000 unsold units in the Bangkok market. The remaining units are priced relatively high, making it difficult for young buyers and recent graduates to afford them. This presents an opportunity for Regent Group to develop BOI condominiums priced at no more than 1.2 million baht per unit, effectively meeting the needs of this customer segment.

Additionally, there is a segment of parents looking to purchase housing for their children starting their careers, which accounts for about 20% of the project's customers, as approximately 100,000 new graduates enter the workforce in Bangkok each year. This also includes retired civil servants who invest their savings in condominiums instead of depositing them in commercial or state banks due to low interest rates.

 

The company's operational plan aims to develop 10,000 new condominium units annually. In the second half of this year, the company plans to launch 2-3 more projects, including Regent Home Pracha Chuen, Riche Phaholyothin 52 Phase 2 priced below 1 million baht, and Terra Residence Phase 2 near Thammasat University Rangsit.