Pruksa strengthens its home design and project standards to meet modern lifestyles and the growing focus on health and living during the COVID era by launching the marketing campaign 'Pruksa Living Solution' (Homes) that pays attention to every detail of life, designed for you... today and tomorrow. This reflects Pruksa's commitment to creating residences that respond to the changes in the world and society, ready to accommodate every lifestyle for all generations in the home. A short video will be aired on Facebook and YouTube at PruksaFamilyClub, showcasing every design detail that clearly indicates Pruksa's dedication to anticipating the changing lifestyles of everyone in the home.

Ms. Angkana Likitjarnyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited, stated that "Choosing a residence is a long-term decision. In reality, our lifestyles or needs may change over the course of our lives. As a leader in real estate and a Living Solution provider, we do not just sell homes; we aim to improve the quality of life for Thai people. We have conducted in-depth research using Big Data and Social Monitoring to analyze data to continuously understand consumer trends and true needs. We found that consumers are increasingly aware of health issues, and as a leading property developer, we have taken this into account. We believe it is beneficial if the homes chosen for lifelong living can promote a healthy lifestyle. Health is interconnected with everything around us, so housing design must pay attention to every detail to support a lifestyle that encompasses physical health (Health & Wellness), lifestyle disruption, and global health (Sustainable Development).

Additionally, Pruksa has partnered with Vimutt Hospital, recognizing that health trends are important and believing that good health starts at home. This led to a significant collaboration with Vimutt Hospital's team to provide consulting and design homes and projects as a new standard for health-oriented residential development. The new marketing campaign 'Pruksa Living Solution' clearly reflects Pruksa's desire for Thai people to have a better quality of life at home, with designs that consider every detail to accommodate lifestyle disruptions. This includes flexible space design that can be adapted to user needs, areas for activities that enhance privacy, functions for working from home, and designs for kitchens, bathrooms, and bedrooms that can be adjusted for all ages in the family. We also offer special services that provide peace of mind, as if having a hospital just a reach away, with free online medical consultations (Telemed), home delivery of medications, and other future services such as emergency alert systems for medical assistance or care for patients and the elderly at home.

Moreover, Pruksa has collaborated with various leading brands that produce environmentally friendly home materials, such as using windows and doors that can prevent PM 2.5 dust, reducing allergy triggers. There are systems for heat ventilation and air circulation within the home to reduce the accumulation of germs and dampness, making homes comfortable. The use of non-toxic interior paint (Low VOCs) helps reduce the risk of respiratory diseases, and the walls are designed to prevent mold, bacteria, and viruses. The interior flooring is designed to be flat (Non-Step Floor) to eliminate tripping hazards, and the materials used reduce impact (Absorption Floor), which meets Japanese standards and helps prevent accidents or injuries that may occur with children and the elderly.

Pruksa's attention to detail also enhances comfort and safety in homes with Universal Design for all generations living together. This includes designing wider doors to accommodate wheelchair access, wider staircases for easier movement, and kitchen, bedroom, and bathroom spaces that allow for future modifications. Additionally, we select leading toilet designs that cater to the needs of the elderly. For communal areas, we emphasize increasing green spaces with large trees for shade and oxygen, creating a refreshing atmosphere, and designing health-promoting spaces such as therapeutic stone gardens, carefully selecting stones for foot massage activities, and exercise areas for all ages. There is also a central activity area designed as an exercise garden using the best rubber flooring for safety and promoting children's learning development.

The marketing campaign aimed at winning consumer hearts includes a short video 'Pruksa Living Solution' showcasing every detail of the new health-oriented home and project design standards for the best quality of life. It is scheduled to be released through online media channels starting from March 31, 2022. Follow us at https://www.facebook.com/PruksaFamilyClub/ and on YouTube at https://www.youtube.com/user/PruksaFamilyClub.