• Establishing quality living centers as 'Center of Life' in every location, integrating three key strengths: 1) Sustainable Ecosystem: Developing areas and cities into strong ecosystems, 2) Customer-Centric: Customers are at the heart, creating successful communities, and 3) Partner Champions: Being a business partner to help partners grow both domestically and internationally.
  • Creating a transformative phenomenon in the Ratchaphruek area, revealing 'Central WestVille' as an extension of the success of semi-outdoor retail, shaping it into an upper-class lifestyle area in western Bangkok, targeting affluent and quality lifestyles.
  • On May 26, 2022, prepare to open 'Central Chanthaburi', the largest mixed-use project in the eastern region, boosting the economy of secondary cities and supporting continuous growth from the EEC area.
  • Highlighting the success in stimulating a vibrant economy at 'Central Ayutthaya' and 'Central Sriracha', while 'CentralWorld' reinforces its status as a global landmark, expanding new zones, 'Central Village' phase two, and the revamped 'Central Rama 2' with positive responses and continuous traffic growth.

Central Pattana Public Company Limited, a global leader in sustainable real estate and developer of Central shopping malls, residential projects, office buildings, and hotels nationwide, is advancing its "Retail-Led Mixed-Use Development" strategy to drive growth with shopping malls as the core business. Investing over 20 billion baht annually to create a Center of Life in every location, integrating strengths as a strong Sustainable Ecosystem, developing areas and cities for every community, leading with a Customer-Centric approach to develop quality mixed-use living spaces that cater to all lifestyles, and being Partner Champions to provide end-to-end solutions for partners to grow sustainably alongside them. The highlight is the new project 'Central WestVille', transforming the Ratchaphruek area with a value of over 6.2 billion baht, set to open in Q4/2023, and 'Central Chanthaburi', valued at over 3.5 billion baht, preparing to open on May 26, 2022. In the near future, plans include developing 2-3 new world-class projects annually, over 10 major renovation projects, and continuously revamping various branches.

Ms. Walaya Jirathiwat, CEO of Central Pattana, stated, "Central Pattana is committed to creating good things for everyone, taking on the role of Place Maker, a developer of future spaces that cares about enhancing quality of life while taking care of society and the environment. Over the past 40 years, we have pioneered the retail landscape, creating change in the country and developing new living spaces, successfully becoming a Center of Life continuously, thus building a strong Sustainable Ecosystem for various businesses, whether shopping malls, residential projects, hotels, and offices, to be spaces and centers of life that truly meet the needs of people in each sector."

Mr. Chanawat Ueawattanaskul, Executive Vice President of Business Development and Projects, revealed, "We plan to move forward with new project expansions and enhance existing projects. Within the next two years, we have budgeted over 20 billion baht annually, emphasizing the strategy of Imagining the future of retail, which integrates our strengths in three key areas: 1) a strong Sustainable Ecosystem through project expansions, 2) Customer-Centric to create communities that meet every customer's lifestyle, and 3) Partner Champions as a business partner to grow together."

Mr. Chanawat further stated, "Strategy 1: Sustainable Ecosystem involves expanding various projects in every area, city, and location we enter with partners, local entrepreneurs, and communities to be part of our sustainable ecosystem. We study the potential of the area, the purchasing power, and the lifestyles of the people to create spaces that enhance the quality of life, as well as instill confidence in business expansion for partners. Additionally, we are a Dynamic Place Maker, bringing new trends to develop Future Spaces, considering the future lifestyles of people. This is guided by the concept of Experiential & Customer-Centric Design, integrating green spaces and nature, designing areas to increase public space, and incorporating local identity into the project in terms of art and culture, and co-creating with local heroes.

Central Pattana is preparing to create a transformative phenomenon in the Ratchaphruek area with the new project “Central WestVille” (Central WestVille) valued at over 6.2 billion baht, strategically located in Ratchaphruek directly connecting to Bangkok CBD on a 40-rai land with a GFA of 93,000 sq.m., set to open in Q4/2023, marking a new area by Reinventing the Neighborhood, which will elevate the western side of Bangkok into an upper-class lifestyle area, highlighting features such as:

  • The Evolution of Semi-Outdoor Retail Model from Central EastVille, integrating green spaces as the city's Green Park with the Inside-Out concept that brings nature from the inside to the outside, featuring a new façade design that welcomes wind and natural light, relaxing in a waterfall atmosphere, and increasing outdoor activity spaces for families and pet-friendly areas, as well as being an eco-friendly mall.
  • Responding to Emerging Lifestyles with Urban & Outdoor Activities that can be enjoyed all day from day to night, such as jogging areas with pets, urban farming, organic weekend markets, family spaces, art exhibitions, and chill-out spots in chic cafes and restaurants.
  • Affluent & Quality Lifestyles targeting residents in high-end projects and various projects in the area, with over 115,000 units, including many villages priced between 10-100 million baht, a population of 415,000 people with lifestyles similar to the CBD and high purchasing power comparable to EastVille, through synergy with Central Group businesses such as the new concept Central Department Store, Central Foodhall, and B2S ThinkSpace joining the project.

Additionally, we are set to pioneer potential cities, preparing to open “Central Chanthaburi,” the largest mixed-use project in the eastern region, valued at over 3.5 billion baht, on May 26, 2022, supporting continuous growth from the EEC economic zone in the future, stimulating the tourism economy of secondary cities. The project stands out with a semi-outdoor model that integrates the identity of Chanthaburi, collaborating with locals to attract local heroes to enhance tourism appeal, targeting lifestyle segments with purchasing power, covering a population of 1.8 million in Chanthaburi and nearby provinces, creating a New Urban Lifestyle Destination with features such as a 4-rai green space as the city's lungs, family & pet-friendly spaces, and a comprehensive sports destination of 4,000 sq.m.

Regarding the success of expanding and renovating various projects, Mr. Lertwit Phumphithak, Executive Vice President of Asset Management, revealed, "At the end of last year, we successfully opened the 'Central Sriracha', which is an eco-friendly mall model in the eastern region, and the seamless retail space of 'Central Ayutthaya', which is a global spotlight, enhancing Ayutthaya tourism. Both new projects received positive responses, with traffic reaching 50,000 people per day during the launch period.

Moreover, we continue to innovate new spaces and experiences in existing projects, such as 'CentralWorld', reinforcing its status as a global landmark accommodating various global phenomena, and preparing to open a new zone, 'Zone I', catering to numerous lifestyle brands, both local and international, as well as the 'Hug Thai Zone', highlighting contemporary Thai decor, renowned Thai products and food to attract both Thai customers and foreign tourists in Thailand, along with community spaces like the 'Jing Jai Market' selling products from farmers and various communities across Thailand. In addition, 'Central Village', Thailand's first luxury outlet, has launched its second phase with a 15% increase in traffic (average figures in January compared to the same month last year), and 'Central Rama 2' has transformed into The Regional Mall of South Bangkok, targeting new lifestyle customers in the Wealth Segment, with a 25% increase in traffic compared to the pre-renovation period."

Furthermore, there are over 10 projects undergoing renovations at various shopping centers, such as CentralWorld, Central Rama 2, Ram Inthra, Pattaya Beach, Chaeng Watthana, Westgate, Chiang Mai Airport, and Khon Kaen, among others. Dr. Natakitti Tangpoolsinthana, Assistant Vice President of Marketing, stated, "For the key strengths in Strategy 2: Customer-Centric, which makes Central shopping centers a Center of Life that meets every customer's lifestyle, we are an Experience Curator selecting over 1,000 events annually and utilizing new innovations in shopping centers, including:

  • Capturing new Emerging Lifestyles in areas such as Food, Fashion, and Sport, creating communities for surf skate, pet-friendly spaces, which have been very successful at Central EastVille, as well as co-working spaces that meet the needs of the new workplace era.
  • Co-Campaigning with global partners such as Tinder, Huawei, and utilizing new disruptive platforms, employing VR technology to engage customers in experiences in a virtual world across regions.
  • Creating a Tourism Multiplier with Localized Events to stimulate the economy and support farmers and entrepreneurs, such as Central Phitsanulok hosting the 'Phitsanulok Mango Fest 2022', Central Ayutthaya collaborating with TAT to promote the old city with a special steam locomotive train, and Central Westgate organizing the 'Flower on the Beach' event, featuring the largest flower wave sculpture in the western Bangkok area.
  • Leading a sustainable organization that prioritizes the environment, such as installing Recycle Stations at Central Sriracha, Central EastVille, installing Solar Rooftops and EV Chargers, using innovations to ensure cleanliness and safety, and utilizing organic products from nature in shopping centers.

In conclusion, Mr. Isaret Jirathiwat, Senior Director of Sales, revealed the final strength, "Strategy 3: Partner Champions aims to be a business partner that fosters sustainable growth for our partners' businesses, providing comprehensive end-to-end solutions, including support for growth and branch expansion through co-investment models, funding, and franchises, assistance with various business operations, utilizing Big Data from The 1 and The 1 Biz, and Retail Omnichannel to promote and drive our partners' businesses, as well as managing transactions and various services. Additionally, we emphasize Central Pattana's strengths in helping partners scale up their businesses effectively, whether through access to the strong ecosystem of Central Group, the shopping centers' infrastructure offering excellent services and facilities that always cater to customers without requiring investment from the stores, to opportunities for business expansion, testing, and penetrating new markets both in Thailand and abroad."

Central Pattana Public Company Limited is moving towards the future under the brand's commitment to Imagining better futures for all by creating and developing quality spaces to care for people and communities, as well as the environment, to grow alongside economic progress and drive Thailand forward.