SB Design Square is taking home decoration to the next level! In collaboration with Samsung Electronics, they have launched the 'Lifestyle Enabler' campaign, presenting Design Inspirations—a new solution for designing interior spaces that seamlessly integrates furniture and appliances in 4 styles. The campaign also offers Customized 3D Design services, allowing customers to choose from a selection of furniture and appliances in 3 dimensions, tailored to their living preferences. Exclusive benefits are available at SB Design Square at The Crystal SB branch in Ratchaphruek.

Mr. Pidetch Chavaldit, Executive Director of SB Furniture Group, stated that SB Design Square is committed to developing products and services, as well as innovating modern manufacturing technologies to provide customers with an excellent home decoration experience. This initiative aims to elevate their position as Home Design Solutions that meet customer needs in both products and comprehensive design services. Therefore, SB Design Square collaborates with the appliance brand Samsung Electronics to offer the 'Lifestyle Enabler' campaign, providing a new experience for customers who wish to design their home spaces freely with a comprehensive solution. SB Design Square utilizes its expertise and available software to create services that enhance the joy of home decoration.

“Under the 'Lifestyle Enabler' campaign, we offer Design Inspirations, where SB Design Square and Samsung have jointly designed and mixed and matched furniture and appliances from both brands into 4 styles: My Life My Way, Family First, Work Hard Play Harder, and Health is the New Wealth. The new service team, Arterior Zeries, provides comprehensive design consultation and management, covering built-in furniture, system work, interior decoration, and customized appliance selection, presented in 3D to visualize the overall decoration that matches both home styling and lifestyle,” he added.

This represents a new level of excellent design experience that SB Design Square has prepared for home decoration enthusiasts. Customers using the service will receive exclusive benefits, such as expedited consultation services and free site surveys before installation by professional interior designers from SB Design Square.

Additionally, SB Design Square has developed new products and designs in various forms to integrate furniture and appliance designs, such as the Wall Art Gallery—an innovative decorative wall structure that conceals smart wiring for tidy cable management, available in various styles and accompanied by a series of wall decoration sets that can harmoniously match with The Frame TV. Another example is the Innovative AirDresser Closet, a beautifully designed dressing room that integrates with Samsung's smart AirDresser. The Kitchen Art Creation is a customizable built-in kitchen set that matches well with the BESPOKE refrigerator. These products are showcased in fully designed sample rooms, including living rooms, dressing rooms, and kitchens at SB Design Square at The Crystal SB branch in Ratchaphruek, inspiring customers in their decoration choices while making it easier to shop for various items in both furniture and appliances.

Ms. Jennifer Song, President of the Appliance Business at Thai Samsung Electronics Co., Ltd., stated that Samsung prioritizes delivering experiences through technology that meets the needs of all consumer groups. As home decoration trends become increasingly popular, the role of appliances has evolved. They are not only innovations that facilitate convenience but also designs that enhance consumers' lifestyles. Therefore, Samsung continues to launch lifestyle appliances to provide options and designs that cater to personalization needs. Collaborating with a leading home decoration brand like SB Design Square will further this mission.

“In this collaborative campaign, Samsung showcases products led by the BESPOKE series, which redefines traditional appliances with outstanding designs, offering customizable colors, materials, and functions that meet both design and functional needs. This includes lifestyle TVs like The Frame, The Serif, The Sero, and the latest The Freestyle, along with various soundbars designed to meet diverse needs, as well as many other products that blend innovation and cutting-edge design from Samsung, seamlessly integrating into homes like a piece of furniture,” she added.

For those interested, you can experience the next level of comprehensive personalization in home decoration at SB Design Square at The Crystal SB Ratchaphruek from March 25 to April 10, 2022. Special offer! For Samsung customers, when purchasing products at SB Design Square at The Crystal SB Ratchaphruek for 10,000 baht, receive an additional discount of up to 1,500 baht (only on participating products).