Thailand is one of the countries in Southeast Asia where Samsung is excited to present the 'Model Homes' campaign. Consumers in Thailand can explore the Model Homes campaign and experience a complete shopping journey for home appliances through 5 uniquely designed rooms, each showcasing 5 different living style trends created by renowned miniature artists from around the world, including Eclectic Nostalgic, Dark Academia, Biophilic, Grand Millennial, and Maximalist. These miniature homes are designed to showcase various Samsung products, including lifestyle TVs, Bespoke appliances, The Premiere projector, The Freestyle portable projector, and audio products like the S-Series soundbars, The Serif and The Sero TVs, as well as Bespoke refrigerators, Bespoke Jet cordless vacuum cleaners, and air dresser units. This can all be accessed through Samsung's official Instagram https://instagram.com/samsungthailand, where consumers can also click on products to purchase them directly from the official website.

The 'Model Homes' campaign originated from Samsung's collaboration with renowned miniature artists from around the globe to create miniature homes that showcase various Samsung products across 5 rooms. These miniature homes serve as the heart of storytelling through images shared on Instagram throughout the campaign, providing a perfect experience for consumers during the purchasing process and catering to every lifestyle. It also allows consumers to see how Samsung's modern appliances can transform small spaces into unique and distinctive areas. Samsung will post content including teaser clips showcasing all the miniature rooms, along with behind-the-scenes stories of each room's creation, using images that highlight the standout products in each room. Additionally, Samsung will share purchasing tips on Instagram, detailing the features of various appliances and posts about the creation of all 5 rooms that come together to form the miniature home.

Olivier Bockenmeyer, Head of Corporate Marketing for the Asia and Oceania region at Samsung Electronics stated, "There is still much opportunity in social commerce, which has become a new channel for brands to express creativity. Social commerce makes the process of discovering and purchasing items more convenient, creating a seamless shopping experience that allows consumers to engage throughout the process. Our teams have worked closely together to create a social commerce campaign that presents our product shopping experience smoothly across all digital platforms that consumers prefer, from Instagram to Samsung's online store.

Furthermore, we are committed to creating a world that offers a perfect shopping experience familiar to homeowners or new consumers in Southeast Asia. We hope the Model Homes campaign will inspire by showcasing the largest and most diverse aesthetic trends while demonstrating how our appliances can perfectly complement living spaces and create areas that truly reflect personal style."

Samsung's model homes, which are the creative foundation behind the 5 uniquely designed rooms, each showcase two types of space, reflecting the multifunctional room styles typical in Southeast Asia, and styles compatible with all Samsung Bespoke home appliances and lifestyle TVs, including:

Room 1: Kitchen and Dining Room by Ruchika Nambiar, an artist from India, presented in the Eclectic Nostalgic trend, simulates a kitchen and dining area designed for art lovers and thinkers.

This room is filled with curated decorations that evoke childhood memories and family heirlooms, along with small antiques reflecting Southeast Asian culture. The modern furniture, like The Frame TV, seamlessly integrates with the wall displaying various artworks, making it appear as a fine piece of art. The ultra-slim soundbar enhances the experience of watching movies, listening to music, and gaming at home, while the Bespoke refrigerator stands out for its design and customization options, allowing you to decorate your home to your liking, bringing vintage elements into the 21st century.

Room 2: New-Style Home Office and Pet Room by Briar Nielsen from Canada, showcasing her work on Instagram @Revive Minis, has garnered followers on Instagram and TikTok who appreciate her modern miniature art. The new-style home office and pet room, influenced by the Dark Academia trend, features classic library aesthetics with dark-toned walls, warm reading lights, personal corners, books, and numerous art pieces, creating a warm and inviting atmosphere when combined with furniture and design. The standout appliance in this miniature home is the Bespoke Jet cordless vacuum cleaner, making cleaning more enjoyable. The S-Series soundbar enhances audio from all directions, and The Serif TV serves as the focal point of the home office, which also includes two dogs and a cat designed after her own pets.

Room 3: Living Room and Dry Food Prep Area by Hannah Lemon from New Zealand, in the Biophilic trend, features greenery that creates a lush atmosphere for music and book lovers in a bright and warm environment. The furniture in this miniature home is colorful and stylish, complementing the plants in the room. The Premiere projector offers a stunning experience through visuals and sound, while the Bespoke microwave is stylish and powerful, and the Bespoke refrigerator stands out for its design and customization options, creating a positive vibe in the room. This piece is the first where Lemon incorporated lighting, including lights in The Premiere projector and the Bespoke refrigerator, to enhance the realism of this model home.

Room 4: Bedroom and Closet by Robb and Jess Coffee, Americans in the Grand Millennial trend, features a simple, warm style that appeals to those who enjoy blending modern and vintage aesthetics. Soft materials like wallpaper and decorative fabrics are used, along with conveniences like The Freestyle portable projector, Bespoke Cube air purifier for fresh air, and the Bespoke cordless vacuum cleaner, along with an air dresser, seamlessly integrated into the timeless design, allowing this small room to harmoniously blend old and new elements, making it a space where users can retreat throughout the day.

And Room 5: Bedroom and Recreation Room, an Entertainment Hub by Anna Wright, a lighting design expert in miniature art, in the Maximalist trend, uses bright colors adorned with both modern and quirky items to create a vibrant atmosphere, appealing to gamers and tech enthusiasts. High-tech elements include The Sero TV, which raises the standard for TV viewing, and the Jet Bot AI+ vacuum robot, seamlessly integrating advanced innovation with a striking appearance.