Central Department Store, part of Central Retail, is moving forward to stimulate the growth of Thai retail with relentless campaigns in the first quarter of the year, featuring its signature campaign, “Central Midnight Sale”, the best sale event in Thailand that has captured the hearts of shoppers for over 3 decades. This time, it adds more excitement to the retail and fashion scene in Thailand by building on the cool concept from previous events, using customer insights to create market strategies. The latest concept is “GuiltyFreeFestival - Shop Now Because It's Never Been” #NewArrival. Get ready to welcome customers this summer with leading brands from both Thailand and abroad offering exclusive promotions throughout the store! New products are discounted up to 30%, with selected items discounted up to 50%, including brands like Estee Lauder, La Mer, Jo Malone London, Calvin Klein Jeans, Scotch & Soda, Ray-Ban, Swarovski, Nike, Adidas, Tefal, Dyson, Sanrio, etc.

Complete with every category, with the best promotions, privileges, and services that are truly worth it, standing out as the original “Midnight Sale” in its true form! Start shopping now from March 25 to April 5, 2022 at all Central Department Store branches and all shopping channels. Additionally, Central Department Store continues to prioritize hygiene measures with the Central Clean & Safe initiative to ensure customers feel safe and secure, just like being at home, in accordance with public health safety measures.

Ms. Ravisara Jirathiwat, Executive Vice President of Marketing at Central Department Store, revealed that “This year marks the 75th anniversary of Central Department Store. Throughout our business journey, we learn about our customers every day to offer new things and create Demand Generation that is personalized to meet customer needs. We have no boundaries in our thinking, making us a store that continuously innovates in the retail industry. The Central Midnight Sale is another campaign that shoppers love because it brings joy and continuously refreshes strategies to keep customers excited, becoming an important signature campaign of Central Department Store that has been held for over 33 years, since 1988.”

This is the campaign that shoppers look forward to every quarter, and for the latest Central Midnight Sale, we have built on the fun of the previous concept into “GuiltyFreeFestival - Shop Now Because It's Never Been” #NewArrival, elevating the fun gimmick that resolves shopping guilt by renaming products to feel like they have never existed before, such as Sky Heels – high heels, Goodnight Bag – pillow, etc. Even if you already have Sky Heels, you can have another pair because this is a New Arrival!

 

Central Midnight Sale #GuiltyFreeFestival - Shop Now Because It's Never Been #NewArrival! This time, it welcomes customers into a vibrant shopping atmosphere during summer, which is one of the peak spending periods of the year, coinciding with the school break, long holidays during festivals, and a time when customers come out to update new trends and look for new summer collection items for themselves and loved ones. Therefore, we have partnered with leading brands from both Thailand and abroad to offer numerous exclusive promotions.

We expect that this Central Midnight Sale will receive a positive response as always and anticipate it will stimulate traffic for shopping in the store, achieving campaign sales of at least 1 billion baht, bringing excitement back to the shopping atmosphere during the high season and contributing to the overall economic growth of the country. We sincerely hope this campaign will bring happiness and satisfaction to everyone as it always has.”

With Central Department Store being the first and only store in Thailand that connects offline and online channels into a perfect omnichannel platform, every campaign at Central Department Store is robust, creating growth in the retail business by increasing new opportunities in every sales channel, integrating technology and marketing strategies to meet the convenience of each customer's lifestyle as much as possible, including utilizing social media, celebrities, and influencers to raise awareness and promote the campaign widely. This time, fans of Yin-Anan and War-Wanrat should not miss it! Join the fun live with #TonightNoFearShopCentralWithYinWar on March 25, 2022, from 21:00 - 22:30.

Watch via YouTube, Facebook, and Twitter of CentralDepartmentStore, and there will also be a special highlight with the launch of a new advertisement that continues the concept of “GuiltyFreeFestival - Shop Now Because It's Never Been”, creating excitement and smiles for everyone to enjoy and engage in this fun event, which can be viewed on YouTube: https://www.youtube.com/watch?v=v74Fyu5XXCU and https://www.facebook.com/CentralDepartmentStore/.

 

Join in on activities and receive special promotions at all shopping channels of the store, whether shopping in-store at any Central Department Store branch near you or shopping through the omnichannel platform as follows: Central App, website www.central.co.th, Central Chat & Shop, Central Call & Shop, Personal Shopper On Demand call 1425 or shop via Facebook Live and inbox the main page of the store at https://www.facebook.com/CentralDepartmentStore/, including:

- Hot leading brand products on sale throughout the store! Every floor, every department! New Arrival products  discounted up to 30% with selected items discounted up to 50%.

- Use points for additional discounts and receive cashback up to 34%.

- Receive cash vouchers or E-Coupons and cashback up to 21% when shopping according to the conditions.

- Receive a discount coupon of 150 baht  when redeeming The1 points of 1,000 points through The1 application.

- AIS customers can use 100 points to redeem a Central gift card worth 100 baht (limited to 5,000 rights throughout the campaign).

- Mastercard customers receive a Central gift card worth 1,000 baht when shopping for 20,000 baht or more per sales slip (limited to 1 right per person / 500 rights throughout the campaign).

- Dolfin customers receive a discount coupon of 100 baht when shopping for 1,500 baht or more per sales slip (limited to 1 right per person) and for every 25 baht spent, receive The 1 point X2.

- Receive additional privileges from leading credit cards.

Don’t miss out!! With “Midnight Market” gathering the hottest items in the store for customers to shop in a chic atmosphere, catering to customers for convenient shopping as a One Stop Shopping Point. Meet us at Central Department Store at 7 branches including Chidlom, Ladprao, Central @ CentralWorld, Pinklao, Bangna, Eastville, and Westgate.

And get ready for the fun with the KitchenAid Midnight Sale featuring Chef Boy from the Michelin Guide at the restaurant Saneh Jan, who will create a special menu for everyone who stops by to enjoy at KitchenAid with the Basque cheesecake on March 26, 2022, from 14:00-15:00 at the Home department of Central Chidlom, along with special promotions from KitchenAid with discounts up to 40% from March 25 to April 5, 2022.

Special! When shopping through the Central App between March 25 - 31, 2022

· Enjoy special prices up to 80%.

·Get additional discount codes up to 20% every day at midnight and 14:00 throughout the campaign.

·Receive T1 X3 for every order with no minimum! Midnight - 2 AM only on March 26, 2022.

·Midnight Brand Sale with famous brands offering discounts from 00:00-02:00 on March 27-28, 2022.

·Super Flash Deal changing every midnight from March 29-31, 2022.

·Buy 1 get a real-size freebie.

·Exclusive privileges from credit cards and many participating partners.

Join the fun at the Central Midnight Sale #GuiltyFreeFestival - Shop Now Because It's Never Been #New Arrival from March 25 to April 5, 2022, at all Central Department Store branches and all shopping channels of the store. Don’t forget to join the fun with the hashtags  #CentralMidnightSale #GuiltyFreeFestival   #CentralDepartmentStore