Kasikornbank and Hua Seng Heng are continuously pushing forward to target the new generation of digital lifestyle customers, making it easy to invest in gold and save gold online by linking their accounts with Kasikornbank through the GOLD NOW application. The app now supports the cutting-edge feature 'Save NOW', allowing new and small investors to 'buy-sell-save' easily in real-time, conveniently and quickly, without collateral or fees. Starting with just 1,000 baht, customers can increase their chances of returns anywhere and choose to receive physical gold bars at any Hua Seng Heng branch.

Mr. Tipakorn Saipattana, Deputy Managing Director of Kasikornbank, revealed that the bank is advancing its digital technology to enhance banking channels, including collaborations with leading partners, to provide convenience for customers in conducting business and living wherever they desire, including in the investment dimension. Currently, the investment trend favored by the new generation is through digital channels that are both convenient and fast, including gold investment, which is a highly stable asset and remains a consistently popular investment choice.

Kasikornbank has partnered with Hua Seng Heng, a leading gold trading business in Thailand, to offer online gold trading transactions through the GOLD NOW application, facilitating customers who prefer digital investment. By simply linking their Kasikornbank account with the GOLD NOW application, customers can easily buy or save gold online immediately. The new feature 'Save NOW' allows gold investors or savers to conduct transactions in real-time and receive full amounts even outside business hours, reinforcing its position as a digital financial service provider that never stands still, and enhancing opportunities for gold investment and saving for customers in a more convenient and agile manner. Customers with a Kasikornbank savings account or those who open a K-eSaving account on K PLUS can link their accounts with the Gold NOW app to seize real-time investment opportunities starting today.

Mr. Thanaratch Paswong, CEO of Hua Seng Heng Group, stated that Hua Seng Heng is a leader in the online gold trading investment platform and has continuously grown over the past decade. The collaboration with Kasikornbank, a leader in digital banking, marks a significant upgrade in online gold trading services, meeting the needs of the new generation of Kasikornbank customers with a digital lifestyle, allowing them easier access to gold investment through the GOLD NOW application. The latest feature, 'Save NOW', will provide new and small investors the opportunity to start saving gold easily with just 1,000 baht. Hua Seng Heng aims for the 'GOLD NOW' application to become a channel that makes gold saving another investment option, a stable asset during times of global volatility, and to promote saving discipline in Thai society.

            The main features of the GOLD NOW application include: easy registration and portfolio opening through the GOLD NOW application, buying and selling 96.5% gold (starting from 5 baht of gold) every day during trading hours from Monday to Friday 06:00-02:00 and Saturday-Sunday 09:30-17:30. Customers can buy and sell gold in Real-Time (customers who buy gold can pay and have gold in their portfolio immediately, while customers selling gold will also receive money instantly). Customers can set waiting prices for buying or selling gold without collateral and no fees. They can choose and determine the weight of gold for selling in their portfolio, and when the saved gold reaches the specified weight, they can exchange it for products from Hua Seng Heng at any branch.

The advantage of the GOLD NOW application for online gold trading is that even outside the operating hours of gold shops and banks, investors can receive money in their accounts promptly, opening up more opportunities for speculation to meet the demands of the digital age and the new generation of online gold traders. This also aligns with the strategy of 'expanding the customer base' to reach a broader customer group, especially in rural areas, which has a purchasing power and a significant usage of the GOLD NOW application. The response has been overwhelmingly successful, with customers spanning all 77 provinces in just three days. Interested individuals can start trading gold through the GOLD NOW application today, available for download on the App Store and Play Store for both iOS and Android systems, or download at https://apps.apple.com/us/app/gold-now-by-hua-seng-heng/id1577898799#?platform=iphone and https://play.google.com/store/apps/details?id=com.huasengheng.rmi. More information and details can be found here: https://www.huasengheng.com/gold_now/