‘Siamese Asset’ announces the countdown to the launch of its mixed-use project, investing 10 billion baht to create a new landmark, Landmark @MRTA Station, located in the prime area of Rama 9. Recently, they have partnered with world-renowned brands Cassia, a brand under the Banyan Tree Group, and Crowne Plaza, part of IHG Hotels & Resorts, to deliver an exclusive lifestyle experience. The booking rate has already exceeded 50%, catering to the target demographic of young buyers looking for both residence and investment opportunities.

Mr. Khajornsit Singserm, CEO of Siamese Asset Public Company Limited (SA), a comprehensive real estate developer, stated that the development of the mixed-use project concept aligns perfectly with the lifestyle of the new generation. The project encompasses all dimensions of living, working, meeting, residing, dining, co-working spaces, activity areas, and community malls, all in one location. Being situated in the prime area of Rama 9 further enhances the value of the property, which is expected to grow significantly in the future.

“In the past, we have developed projects that go beyond mere living spaces, focusing on meeting the needs and lifestyle of residents, filled with convenience and value for both living and investment,”

The Landmark @MRTA project is a mixed-use development located on a prime site along Rama 9 Road, covering an area of over 13 rai, just 350 meters from the MRTA station. It offers seamless connectivity between Rama 9 Road, Ratchadapisek Road, and New Phetchaburi Road, incorporating everything within the project, including office buildings, retail spaces, and residential units. The project consists of three buildings: Building A with 18 floors, Building B (Siamese Tower) with 38 floors, and Building C (Siamese Residence) with 29 floors, featuring usable areas ranging from 27 to 205 square meters, with a total project value of 10 billion baht.

“The return on real estate purchases, whether for personal use or investment, depends not only on the location but also on the property itself, such as houses and condos. Factors like the environment, amenities, transportation, and future growth opportunities must also be considered. Internationally, mixed-use projects that offer everything in one place, combined with a prime location, have shown that asset values grow over time, whether sold or held,”

Branded Partnerships Strengthening Business

         With the concept of developing a mixed-use project, Siamese Asset not only focuses on convenience but also cares about providing a good quality of life.

“The services within the project are developed in collaboration with leading professional brands that specialize in various services to ensure that everyone within the project receives the best experience in an ‘Exclusive Lifestyle’,”

The residential units in Building A are currently under development and negotiations with global brands, such as Crowne Plaza under IHG Hotels & Resorts, which will provide management and service support. Meanwhile, the Siamese Tower has already been finalized as a Branded Residence managed by Cassia, a brand under the Banyan Tree Group, offering residents concierge services, room service, and other amenities, including management of common areas such as co-working spaces, retail, cafes, and restaurants, all to a five-star hotel standard in the Banyan Tree style.”

“Collaborating with globally recognized brands enhances the quality of life for residents, whether for personal use or investment, providing opportunities for worthwhile returns,”

Growing Steps of ‘Siamese Asset’

Currently, the Landmark @MRTA Station is progressing steadily in construction. As of December 28, 2021, the Siamese Tower (Building B) and Siamese Residence (Building C) have collectively exceeded 50% in bookings. The entire project is expected to be completed by 2024, with some parts finishing by mid-2023.

Regarding the overall growth of ‘Siamese Asset’, Mr. Khajornsit stated that the COVID-19 situation has highlighted the importance of balancing income from sales and rentals, prompting a business model adjustment to manage risks and ensure growth even in crisis situations. Besides focusing on developing properties for sale, the company is shifting towards mixed-use projects, which will increase rental income, as previously 95% of income came from sales and only 5% from rentals.

In addition to the Landmark @MRTA Station, the company is also preparing to launch the Landmark By Siamese Asset project in the Ram Inthra area, named Landmark @Ram Inthra Grand Station, and in the Kaset area, named Landmark @Kasetsart University Thung Song Hong Station, which will be developed as a mixed-use project comprising hotels, residential units, commercial spaces, and meeting rooms, set to launch for sale in March, alongside the Landmark @MRTA Station in Rama 9 and Cassia Residences Rama 9 Bangkok in Building B, which will have a major VVIP Day for the first sale on Saturday, March 26, 2022, with model rooms available for viewing at the project sales office starting today.