Peace and Living Public Company Limited or PEACE is moving forward with the launch of three new horizontal real estate projects valued at over 3 billion baht to meet the demand for housing in the New Normal era. This follows its registration on the Stock Exchange of Thailand (SET), reaffirming its status as a seasoned horizontal property developer with over 30 years of experience, committed to sustainable business growth and delivering good returns to shareholders.

Mr. Prasopsak Sirisopana, Chief Executive Officer of Peace and Living Public Company Limited or PEACE, a specialist in horizontal residential property development with over 30 years of experience, announced that the company began trading its shares for the first time on February 10, 2022, on the Stock Exchange of Thailand in the real estate development sector under the ticker symbol 'PEACE'. The company's extensive experience and expertise in horizontal property development are expected to attract investor interest.

The company is committed to achieving sustainable business growth to provide good returns to shareholders, with a target to double its sales revenue from 2021 within three years (by 2024) and triple it within five years (by 2026). This is based on the potential of the current team and future business plans, considering the value of unsold homes for current projects and the value of homes to be launched for future projects under development, along with plans for new land acquisitions for future project development. Additionally, the company aims to maintain a gross profit margin of 35-40%, similar to the past decade.

“Our targets are based on assessments of operational data and the company's current potential, as well as past performance. These targets may be adjusted according to changing economic conditions, fluctuations in construction costs, whether labor or material prices, and the competitive landscape in the industry. However, we believe that with over 30 years of management experience and PEACE being a medium-sized horizontal property company, there is significant growth potential ahead,” said Mr. Prasopsak.

The CEO of PEACE further stated that the real estate market in 2022 is expected to continue recovering from 2021, with developers starting to launch new projects, particularly horizontal projects to attract real demand buyers and ready-to-invest buyers. The demand for horizontal housing is projected to reach 60%, up from 40% in the past. This trend is expected to persist, especially for horizontal projects in suburban areas, as the expansion of the electric train network reaches further out, increasing market share from real demand. This aligns with consumer lifestyles in the New Normal era, which require living spaces that accommodate daily activities and provide green areas for relaxation, as well as spaces for family activities that cater to various needs, including working from home and online learning. This represents a significant megatrend in housing that increasingly influences purchasing decisions. Furthermore, government assistance measures are crucial and serve as a positive factor to stimulate the real estate market's recovery.

 

For PEACE, which specializes in the horizontal real estate market, the company is preparing to launch three new projects with a total value of 3.045 billion baht, expected to begin sales in the third quarter of 2022, including:
1. Cherene Project, Bangkapi-Romklao - a single-family home project valued at approximately 648 million baht.
2. CHEREA VICINITY Project, Ratchaphruek-Jetsadabodin - featuring single-family homes, duplexes, and two-story townhomes valued at approximately 1.845 billion baht.
3. Cher Project, Ratchaphruek-Rama 5 - a two to three-story townhome project valued at approximately 552 million baht.

However, the company is not limited to developing projects only in Bangkok and its vicinity. If there are areas in other provinces with potential locations and sufficient demand, it is ready to adjust its operational strategy to those promising locations.

The company emphasizes creating quality work at every stage of horizontal residential property development, including single-family homes, duplexes, and two to three-story townhomes, primarily focusing on development in Bangkok and its vicinity. Currently, PEACE has seven projects under sale and transfer of ownership, such as The Glamor, Cordiz at Udomsuk, Cher Ngamwongwan-Prachachuen, and Cher Watcharapol, with a total value of approximately 4.717 billion baht. The backlog as of September 30, 2021, is 600 million baht, which will gradually generate revenue. Additionally, the company has a policy to pay dividends to shareholders at a rate of no less than 40% of the net profit from the company's financial statements after various reserves.

Mr. Prasert Tantayawit, Managing Director of Maybank Securities (Thailand) Public Company Limited, as the financial advisor and underwriter, revealed that Peace and Living Public Company Limited or PEACE is a company with extensive experience and expertise, managed professionally, resulting in overwhelming investor response during the IPO subscription period. This is due to its strong business fundamentals and sustainable growth potential in the future.

Especially in managing amidst a highly competitive horizontal real estate industry, key factors that customers prioritize include location, house design, project amenities, price, and the credibility of the project owner. PEACE effectively meets buyers' needs, achieving success and continuous growth over the past 30 years, even during the COVID-19 pandemic, which impacted the overall economy. PEACE has managed to adapt by continuously monitoring and assessing the situation, adjusting to align with changing circumstances, and incorporating technology into the home sales process, such as virtual tours of model homes. This has resulted in increased company performance during the pandemic.