KC Property Public Company Limited highlights the trend for 2022, focusing on environmental conservation technology for sustainable development, health, and safety, while enhancing convenience to accommodate the new normal lifestyle, starting with plans to install solar panels at the KC Suwinthawong 2 commercial building project.

Mr. Santi Piyatat, Managing Director of KC Property Co., Ltd. (Public) stated that consumers worldwide are increasingly interested in conservation and reducing impacts on nature, placing greater importance on products and services that support sustainable development. This trend opens up business opportunities for real estate developers to launch projects that contribute to environmental conservation.

“The trend in real estate development or residential projects this year will emphasize sustainability, health, and adaptable spaces that can meet diverse needs due to the new normal lifestyle resulting from the COVID-19 pandemic. More people are working and engaging in various activities at home, leading consumers to seek homes with flexible spaces that can accommodate multiple activities according to the new normal lifestyle. Additionally, organizations and individuals worldwide are becoming more aware of the Sustainable Development Goals (SDGs) to protect the environment. Our business operations, including the development of new projects, will also prioritize these three aspects, which we have already begun implementing and will intensify in the coming years, while maintaining KC Property's strengths in quality, prime locations, and affordability,” Mr. Santi added.

KC Property is considering the adoption of new technologies, particularly in environmental conservation, to reduce long-term environmental impacts. In 2022, the company will start installing solar panels at the KC Suwinthawong 2 commercial building project. This project features contemporary-style single-family homes designed for environmentally conscious individuals, suitable for multi-generational families, with usable spaces that can be adapted to meet everyone's needs amidst a natural setting, and located in a prime area that connects to the EEC, the future economic hub of the Eastern region.

The project is designed with environmental considerations in mind, such as homes with good ventilation systems, the use of high-quality durable materials that reduce indoor heat, and designs that take advantage of wind and natural light. This not only creates a comfortable and warm atmosphere but also saves energy. The company has also begun implementing technologies that reduce environmental impacts in various projects, such as energy-saving technologies, including LED lighting systems that are highly energy-efficient and have a long lifespan, as well as special water-saving sanitary systems.

“Sustainability and reducing environmental impacts are responsibilities that require cooperation from everyone. By focusing on designing projects that prioritize sustainable development and environmental conservation, we automatically allow customers to participate in caring for the environment and raise awareness in society about their role in driving sustainable development. KC Property believes that small beginnings within our homes can spark significant benefits for society and the environment in the future,” Mr. Santi emphasized.

Furthermore, KC Property is also incorporating technologies that enhance comfort and safety for residents, such as digital door locks and security alarm systems, which have been well received in the Natural Ville project.

“In 2022, KC Property will continue to seek technologies for better living that are efficient, fast, accurate, and aligned with the lifestyles of people in the new normal era, suitable for all genders, ages, and lifestyles, particularly technologies that utilize various sensor systems, such as robotic assistants that help us serve customers more quickly and safely,” Mr. Santi stated.

The approach to project development by incorporating these technologies aligns with global trends that involve the development and integration of various technologies, whether in safety, smart appliances, energy-saving systems, health care for residents, or robotic assistance. The continuous development of these technologies will lead to a wider variety of products and services at lower prices, which KC Property closely monitors to implement suitable solutions in future projects.

Additionally, in terms of operations and marketing, the company primarily uses online communication technologies for public relations and customer contact, including Facebook, Line, YouTube, and TikTok, to ensure convenience and speed, while also providing a platform for existing customers to share positive experiences, which builds credibility and promotes word-of-mouth, helping to continuously expand the market base.