SC x The Cloud is making a big splash by creating a home for coffee lovers, 'Coffee House by SC Asset', at Thailand Coffee Fest 2021 in Muang Thong Thani from December 23-26. Join us for a workshop to discover your coffee flavor with Roots, a renowned coffee roaster in Thailand.

Ms. Chomchada Kuladilok, Head of Corporate Brand Strategy at SC Asset Corporation Public Company Limited (SC), under the philosophy of creating good mornings for all customers, spoke about the preparations for this event aimed at providing a joyful year-end experience. She stated, "SC Asset has partnered with The Cloud to create 'Coffee House by SC Asset' as part of Thailand Coffee Fest 2021. The Cloud, in collaboration with the Thai Specialty Coffee Association, has organized this event to be the largest festival for coffee lovers of the year, taking place from December 23-26 at Hall 5-7, Impact Exhibition Centre, Muang Thong Thani."

As a homebuilder, the brand SC Asset, aiming to be the number one brand in single-family homes, emphasizes creating good mornings. For many, a good morning means waking up to a cup of coffee and being ready to take on the day. This atmosphere inspires us to bring the SC brand closer to the feelings of those who cherish a good morning. Additionally, our country is known for its excellent coffee, and we see many people wanting to spend time with family and friends while enjoying good coffee to start their day right. We hope to bring our brand closer to people, allowing them to feel good and think of our homes as their favorite spaces because home is everything, and "the encouragement from those at home is the best source of energy."

This year's theme for Thailand Coffee Fest 2021 is 'Coffee People', focusing on the individuals in the coffee industry from start to finish. The 'people' are the key factor in the growth and development of the Thai coffee industry, aligning with our brand philosophy of good mornings in our own way. This is the inspiration behind 'Coffee House by SC Asset', providing a space for everyone to relax while visiting the event.

We have prioritized the creation of the 'Coffee House by SC Asset' space based on the key concept of Human Centric, or customer-centered design. We must first understand who this home is for and how customers live to design a space that allows for relaxation and activities with family in a worry-free environment. We have created a mock-up of the house's functional design, a semi-outdoor space from the Bangkok Boulevard Don Mueang Chaeng Watthana project, designed to enhance the enjoyment of the coffee experience.

The highlight of the design is a workshop to discover the coffee flavor that suits you, led by Roots (a famous Thai coffee roaster). Participants will explore five different coffee flavors that align with SC Asset's intentions, inspired by elements like flowers, doors, vases, sand, and large trees, with baristas ready to brew for you to enjoy on-site or take home.

Additionally, there will be photo spots, activities, and special prizes curated just for you. Join us at Coffee House by SC Asset during Thailand Coffee Fest 2021 at Hall 5-7, Impact Exhibition Centre, Muang Thong Thani from December 23-26, 2021, from 10:00 AM to 8:00 PM.

For more information, follow SC Asset's social media channels or call 1749.