AP Thailand has achieved a new high in pre-sales for horizontal properties, reaching over 30.1 billion baht, launching three new single-house designs to penetrate the market before the year ends.

  • Sales for horizontal properties have recently exceeded annual targets, achieving a new high of 30.1 billion baht, reaffirming the strength of AP's horizontal product portfolio.
  • Continuing efforts into the final stretch before year-end, AP has introduced three new single-house designs under the CENTRO brand, highlighting a new definition of living space.
  • Launching projects in three hot locations with a total value of 3.56 billion baht, including CENTRO Pinklao, CENTRO Don Mueang-Chaeng Watthana, and CENTRO Bangna-Srinakarin, with prices ranging from 7.5 to 15 million baht, now open for real space viewing.

Mr. Ratchayut Nuntachotisophon, Deputy Managing Director of the Single House Business Development Division at AP (Thailand) Public Company Limited, stated that the strong management plan for the horizontal portfolio, combined with the readiness to adapt quickly under the overarching mission of "EMPOWER LIVING," which delivers a quality of life that customers can choose, has resulted in the latest figures (as of November 15, 2021) showing that AP's horizontal products have achieved net sales growth exceeding expectations, surpassing the annual target with a new high of over 30.1 billion baht, a 20% increase from the same period last year. Particularly, single-house products have received positive feedback across all price levels, with an average of about 600 families visiting AP's single-house projects per week, nearly doubling from the previous year, all of which guarantees organic growth and reinforces the image of being a true leader in the industry and the organization's strong potential.

"In the final stretch before the end of 2021, AP's single-house products continue to operate without pause, reaffirming its position as the sole market leader in single houses, pushing for further success through the launch of three new house designs under the brand 'CENTRO,' one of the top highlight brands in AP's single-house portfolio that meets the needs of new families perfectly, gaining customer confidence and leading to outstanding sales growth compared to competitors in the same segment. The three new designs will be available for viewing together in December 2021, marking the first three locations with a total value of 3.56 billion baht, including:

  • CENTRO Pinklao, project value 1.62 billion baht
  • CENTRO Don Mueang-Chaeng Watthana, project value 1.1 billion baht
  • CENTRO Bangna-Srinakarin, project value 840 million baht

Ms. Pimphan Prechanont, Senior Director of Brand Management and Single House Product Development at AP (Thailand) Public Company Limited, discussed the new house designs, stating, "The concept of developing new house designs under the 'CENTRO' brand is a fresh approach based on the strengths of AP's single-house design regarding functional space, aligning with the Next Normal concept that responds to the clearly changing lifestyle due to the pandemic. This includes considerations for the use of space within the house, designing areas for each family member to accommodate working from home, online learning, cooking, green spaces around the house, and even the direction of natural light within the house, as well as designing common areas for the Next Normal, such as virtual training and virtual gyms, and living harmoniously with the surrounding nature of the projects."

"With the unique point of 'a new definition of living space' (Reshape the Way We Live), we aim to meet every customer demand from newlyweds to large families through three highlighted selling points, including:
1. Doubling the space for the first time with a maximum house width of 25 meters, providing more usable space and adding free space on the second floor with an L-Shaped design that can be converted into a family relaxation area accommodating up to 4-6 seats or transformed into a workspace, along with a dining area that can seat up to 10 people, leading to a large closed kitchen and parking for up to 4 cars.
2. Designing relaxation areas separate from the central living space in the house, tailored to meet future needs, with a multifunctional room on the first floor (with an en-suite bathroom) that can be adapted into a bedroom for the elderly or an office, featuring a view of the backyard garden, and a separate guest house (bedroom, living room, and en-suite bathroom) that remains conveniently connected to the main house, addressing both tranquility and privacy, adaptable for various purposes such as a home office, studio, or accommodating future family expansion.
3. Clearly defined functional spaces, with a master bedroom designed with a walk-in closet, a relaxation area, and a His & Her bathroom with a bathtub. The second and third bedrooms are designed for tranquility and privacy, each with an en-suite bathroom and green spaces with private relaxation areas inspired by a Botanic Garden, surrounding the house to ensure all family members can fully relax. We are confident that the main selling points of the new single-house designs under the CENTRO brand will present and deliver homes that perfectly enhance the quality of life for every family member and will receive positive feedback in all locations where sales are launched."

Experience a new definition of living space that transforms every living experience with new functional spaces that exceed previous standards, with the launch of the new house project CENTRO in 3 urban locations, now open for VVIP viewing of real spaces starting today, including:

  • CENTRO Pinklao, project value 1.62 billion baht, on 59 rai with 152 units on land sizes of 100 – 170 square wah, usable area of 250 - 389 square meters, luxurious modern-style single houses with a maximum of 4 bedrooms, 5 bathrooms, 2 living rooms, 1 maid's room (with en-suite bathroom), and parking for 4 cars, located on Borommaratchachonnani Road near the Si Rat Expressway and Central Pinklao, starting at 9.5-15 million baht.
  • CENTRO Don Mueang-Chaeng Watthana, project value 1.1 billion baht, on 37 rai with 137 units on land sizes of 50.8 - 118 square wah, usable area of 164 – 289 square meters, newly designed single houses with a maximum of 4 bedrooms, 5 bathrooms, 2 living rooms, dining room, kitchen, maid's room, and parking for 3 cars, located connecting Don Mueang-Chaeng Watthana-Song Prapha, just 3 km from the Don Mueang Airport Rail Link station, near Don Mueang Airport and Central Chaeng Watthana, starting at 7.99-12 million baht.
  • CENTRO Bangna-Srinakarin, project value 840 million baht, on 23 rai with only 105 units, newly designed single houses on land sizes of 50.2 - 83 square wah, usable area of 173 - 252 square meters, with 4 bedrooms, 5 bathrooms, 2 living rooms, dining room, kitchen, and 3 indoor parking spaces, located in the heart of Bangna-Srinakarin, connecting to Theparak, just 5 minutes from the expressway entrance and near the Yellow Line BTS station at Sridan, and only 12 minutes from IKEA Bangna, starting at 7.5 - 15 million baht. Special registration for project viewing appointments will receive an additional discount of 100,000 baht and an iPhone 13 Pro Max. For more details, visit www.apthai.com.

AP Thailand, under the mission 'EMPOWER LIVING,' aims to deliver a quality of life that customers can choose.