Noble Development Public Company Limited (NOBLE) has introduced the project "New Connex House Don Mueang" as a year-end deal, announcing that within just two weeks of its launch, it has already achieved over 50% in pre-sales. This indicates a significant increase in demand for residential properties, including houses, townhomes, and offices in the Don Mueang area. The company is also set to aggressively re-enter the townhome market for the first time in a decade, continuing its policy to focus on developing horizontal projects alongside both high-rise and low-rise condominium projects, aiming to expand its portfolio to cover all dimensions.

Mr. Arut Sewattat, Chief Executive Officer of Business Development at Noble Development Public Company Limited (NOBLE), a leader in real estate development for residential projects in prime locations of Bangkok and its suburbs, revealed that after launching the New Connex House Don Mueang project, which consists of twin houses, townhomes, and home offices located near Don Mueang Airport with a project value of approximately 800 million baht on a site of 14-2-7.3 rai, the project has seen over 50% in pre-sales within just the first two weeks. This success reflects a strong and continuous positive response from customers.

He believes that this project will significantly boost sales for NOBLE in the final stretch of the year, as the Don Mueang area serves as a transportation hub that connects various travel modes in and out of the city. This makes the area an attractive location for consumers looking for office space, aligning with the ongoing demand for horizontal residential properties. Therefore, the New Connex House Don Mueang project perfectly meets the needs of consumers seeking both residential and office spaces. The company aims to close sales for this project by early 2022 and is also preparing to launch another condominium project in the nearby area.

However, NOBLE's return to the townhome market after a decade aligns with the company's policy to continuously focus on developing horizontal projects, recognizing opportunities to acquire land for further horizontal project development alongside condominium projects.

This strategy aims to diversify risk and develop projects in all formats to cover every aspect. The company plans to increase the proportion of horizontal project development in its portfolio to 30% from the current 10%. Given these factors, the company must aggressively pursue the development of horizontal residential projects.