Central Pattana Public Company Limited, Thailand's leading real estate developer, is moving forward to revitalize tourism and help position Thailand as a Global Preferred Destination. The grand opening of Central Ayutthaya, a world-class mixed-use project valued at 6.2 billion baht, officially took place on November 30, 2021. This project showcases the pride of Thailand, "Amazing Ayutthaya," to the world, leveraging the strengths of Central shopping centers nationwide as a Tourism Booster to attract Quality Tourists - Longer Stay - More Spending, encouraging quality tourists to stay longer and spend more, thereby distributing income to local communities and creating an Urbanized Community of quality society.

The launch of the premium condominium project ESCENT VILLE AYUTTHAYA, the best mixed-use condo in Ayutthaya, offers convenience adjacent to the shopping center with an attractive investment starting at 1.9 million baht. Pre-sales are now open at the sales gallery within Central Ayutthaya.

Dr. Natthakit Tangpoonsinthana, Assistant Managing Director of Marketing at Central Pattana, stated, "At Central Pattana, we emphasize our vision of creating confidence and safety alongside our plans to stimulate the economy and drive the country forward. For Q4/2021 and into 2022, we see that the economy and tourism are poised for a rebound. We need to establish a Roadmap and set clear goals. Thailand's opportunity now lies in the return of tourists, primarily Quality Tourists, who will tend to stay longer and spend more. Therefore, we are creating a platform to ensure that this financial influx reaches communities and everyone in the ecosystem more effectively."

Dr. Natthakit continued, "Central Pattana has leveraged our strength with 35 shopping centers across the country (including the newly opened Central Ayutthaya), located in 18 tourist cities across 14 provinces. We highlight the role of shopping centers as a Tourism Booster and a hub connecting the Retail & Tourism Ecosystem. The development of 'Central Ayutthaya' serves as a clear pilot project for enhancing local tourism to a world-class standard, which will serve as a model for developing other tourist cities across the country on a macro level."

1) Spread Income: Connecting Tourism and Service Businesses Across the Value Chain from shopping centers to hotels and local operators. For example, Central Ayutthaya can serve as a central hub to enhance the entire tourism system, such as:

  • One-Stop Destination: A comprehensive "starting point and destination" for tourism, serving as a Transportation Hub and Information Center.
  • Communities Co-Creation: We are preparing to collaborate with the government to integrate tourism data and work with new startups to create tourism programs that will help access various communities, including showcasing quality products from the 16 districts of Ayutthaya at Central Ayutthaya, increasing sales channels and promoting those communities.

In the larger picture, Central shopping centers can serve as a Cross-Region Platform to promote tourism, Hotel Fairs, OTOP Markets, and community tourism programs nationwide, promoting northern tourism in the south and vice versa. There is also potential to develop a Tourist Database in collaboration with the government and various businesses in the Value Chain for Co-Campaigns and Co-Promotions.

2) Springboard for Rising Cities: Promoting Secondary Cities Alongside Major Cities by highlighting and grouping major and secondary cities to support each other. Central Pattana continuously expands projects and develops potential cities, creating distinct features and emphasizing local essence. For example, Central Ayutthaya aims to make the model for developing secondary cities successful by completing the Tourism Ecosystem and utilizing the Kyoto Model to establish Ayutthaya as The Cultural Capital, a renowned cultural tourism hub in Thailand that international visitors will think of, offering Day-to-Night Attractions for all-day and overnight trips.

3) Support Longer Stay: Creating Facilities Infrastructure and Designing Long-Stay Tourism Programs by showcasing the Success Model of Central Pattana in developing Fully-Integrated Mixed-Use Developments. The Central Ayutthaya project includes a 4-story shopping center with 400 stores, a condominium adjacent to the shopping center with 396 units, a hotel with 220 units for tourists and business travelers, a convention hall for MICE business events covering 2,000 square meters, accommodating over 2,000 people, and a Cultural Space with an Interactive Museum (set to open in Q4/2022). These components enhance the province's potential to meet global tourism trends, such as Leisure Trips, Workation, MICE Events, and International Festive Events.

Central Pattana continues to invest in various projects with an annual budget of 20 billion baht, leveraging over 40 years of expertise in developing all components, including shopping centers, residential projects, hotels, and office buildings, to enhance the concept of being a center for living and creating an Urbanized Community of quality society.

Moreover, we have always considered sustainable business practices, leading the way in implementing Solar Projects at over 17 shopping centers, such as at Central Ayutthaya, which utilizes the largest contiguous solar panel roof structure in Thailand, installed on a parking building for 1,700 cars, covering an area of 7,000 square meters, helping to reduce electricity consumption by up to 5 million baht per year. We also employ the 'Smart & Healthy Building' innovation, upgrading air conditioning and air filtration systems with high-quality air filters (MERV Filter) that can filter out up to 90% of dust particles, installing UVC Lamps in central air conditioning systems to reduce the spread of pathogens by up to 95%, and implementing air quality monitoring systems at various points while strictly adhering to Central's Clean, Confident SAFE PLUS+ measures to ensure customer safety and confidence.

Colonel Kree Detchai, Assistant Managing Director of Residential Project Development at Central Pattana, stated, "The ESCENT VILLE AYUTTHAYA project is our 20th project, serving as a spearhead brand in expanding the real estate market in provinces and has received excellent feedback, with over 90% sold out from 12 projects in 8 provinces. This is a key strategy in advancing premium residential projects to grow alongside Central Pattana's mixed-use projects and shopping centers, enhancing the province's value and increasing land value by approximately 20% this year, with an expected rise of 5-10% within the next five years."

Three highlights that make ESCENT VILLE AYUTTHAYA a must-see project:
1. The best mixed-use condo in Ayutthaya with a promising future, offering convenience and stable investment. It meets all aspects of comfort, being adjacent to shopping centers, cinemas, hotels, and community markets, along with benefits from Central Group and The 1. For investors, we have C-Agents providing services for buying, selling, and renting to achieve a yield of approximately 5% per year, along with after-sales service through CRM programs and Customer Service to maintain the quality and service of our projects at the highest level in the condo market.

2. Architectural design that reflects Local Essence and contemporary Thai identity. Targeting a new segment of Ayutthaya Elite (80%) and foreigners (20% from Japan), it is the tallest high-rise condominium in Ayutthaya with 14 floors and 396 units, offering 1-bedroom units of 28-32 square meters starting at 1.9 million baht and 2-bedroom units of 55 square meters starting at 3.7 million baht, fully furnished with a width of 7.7 meters and a height of 2.5 meters to maximize light and views. Special attention is given to Japanese customers and luxury-loving Thais with limited two-bedroom units featuring bathtubs, only 12 available. It is also the first and only project in Ayutthaya with comprehensive Rooftop Facilities, including a large semi-Olympic saltwater swimming pool and coworking spaces in green areas for recreational activities.

3. Exclusive benefits for Central residents that other projects cannot offer from Central Group and The 1. For the first 50 customers who book and sign contracts from now until December 5, they will receive immediate upgrades to become The 1 Exclusive members for an elevated experience. Additionally, every unit will earn triple The 1 points upon booking (deposit, contract, and every installment), and the first 100 The 1 members will receive discounts of up to 10,000 baht, which no other project offers at this customer-centric level, along with many other special privileges and services from leading stores in the Central Group.

Furthermore, we have a central management entity managed by CPN Residence Management to provide the best services to residents, ensuring convenience and safety, along with a security system that exceeds the standards of similar projects with a Double Safety system, such as Double Gates and a Visitor Management System (VMS) provided from the start, even for entry-level brands," Colonel Kree stated.

Central Ayutthaya Shopping Center is now open as of November 30, 2021, under the concept of Amazing Ayutthaya (Capital of Wonders), showcasing the brilliance and contemporary Thai Twist design, featuring beautiful photo spots with Instagrammable landmarks, culinary experiences, and various festivals throughout the year, along with a variety of leading brands and partnerships within the Central Group, including ROBINSON AYUTTHAYA, TOPS MARKET, B2S THINK SPACE, POWERBUY, SUPERSPORTS, and GO! WOW, along with many more wonders that allow the people of Ayutthaya to enjoy life in this happy space.