SB DESIGN SQUARE transforms the design experience into an exclusive event for home lovers at the 'DESIGN COLLABORATION' event. Big boss Thanyarak Chawaldit, Executive Director of SB Furniture Group, teams up with 4 famous Thai designers to create masterful and chic home decor pieces in a special collection. Leading the charge is VATANIKA, the globally recognized fashion brand that every woman knows, represented by Vatanika Patumsingh Na Ayutthaya, along with VAIR, an interior design studio known for its signature designs led by Benyapa Srisopon, Vaslab Architecture, a modern architectural firm with unique design concepts led by Wasu Wirachsilp, and SUNTUR, a new-generation artist and illustrator known for outstanding works both in Thailand and abroad, represented by Yothanan Wuttikornsombatkul.

Starting with the VATANIKA X SB DESIGN SQUARE furniture collection, this marks the first time a fashion designer has transitioned into furniture design for the VATANIKA brand. For this special collection, Prae-Vatanika Patumsingh Na Ayutthaya has crafted designs that embody Old World Charm with a sweet and alluring beauty, seamlessly blending modern elements to suit the lifestyle of the new generation. The key design principle is that each piece looks beautiful both together and separately, allowing home decor enthusiasts to shop the entire collection or choose individual items. In addition to stunning designs, the collection also emphasizes high-quality functionality. Featured furniture includes a vanity table, the highlight of the collection, inspired by the dream vanity table Prae has always wanted. It features three-sided mirrors for women to view their beauty from every angle, adjustable side mirrors, built-in LED lights with touch controls, and a synthetic stone top for easy cleaning of makeup stains. The chair is not only beautiful but also versatile, pairing well with the vanity table and serving as a modern dining chair. The bed features a unisex design that combines feminine, masculine, and functional elements, while the sofa offers comfort with large, uniquely designed cushions.

For the display area of the VATANIKA X SB DESIGN SQUARE furniture, it has been specially designed by A-Benyapa Srisopon, the interior designer and founder of the renowned VAIR design studio, enhancing the appeal of the furniture in a beautifully dreamy atmosphere that is classy and natural. The design inspiration reflects the character of the VATANIKA brand, showcasing a woman full of charm and mystery. The materials used for the decor come from the Zelection Built-in brand of SB Design Square, known for its imported materials and diverse designs, including special patterned wooden floors, decorative walls, feather lamps, Auto LED Fireplaces, and Smart Lighting at the entrance, allowing for unique design creations.

Next is the significant design work by Wasu Wirachsilp, architect and founder of Vaslab Architecture, who offers a special experience in designing spaces under the concept of Personalized & Customized Design. The space is designed to be adaptable for various activities based on individual preferences. The main materials used in the design come from the Zelection Built-in brand, known for its diverse materials that can be used for ceilings, walls, doors, and partitions, combined with craftsmanship in moldings and turned wood to reflect the history of the SB brand.

Finally, we have the chic creations from Suntor-Yothanan Wuttikornsombatkul, a new-generation artist known for his vibrant and cute cartoon character illustrations in minimalistic 2D art. This is the first time SUNTUR fans will encounter works in 3D with the CACTOUCH Collection, featuring adorable cactus-shaped cushions designed to be huggable, inspired by various species of cacti with unique shapes. There are over 20 designs in various colors, adding fun to home decor mixing and matching. This is not just about bringing art onto furniture but making furniture a part of the artwork, creating a beautiful visual element in personal spaces.

The Special Collection designed by VATANIKA and the CACTOUCH Collection designed by SUNTUR are now available for purchase. You can browse and shop through the website https://www.sbdesignsquare.com/ or experience the actual products at SB Design Square, CDC branch.

          The interior design works displayed in the Vaslab X SB DESIGN SQUARE and VAIR X SB DESIGN SQUARE zones, from floors to ceilings, built-in furniture, and various decorations, are not just for inspiration!! If you like any piece, you can order it from SB Design Square to beautify your home immediately. Or if you love the design but want to change the materials or adjust the style to make it more personal, custom orders are also available.

Whether you are a home decor enthusiast or a designer in the decoration industry, you can come design your ideal style at SB Design Square, which is a hub for home decoration with the capability of importing top-quality materials from around the world and the latest manufacturing technology, along with comprehensive design assistance services. This is reflected in the campaign concept: This’s Your Design Square, where anyone can design their unique style at SB Design Square.