TMBB Thanachart or ttb has developed the digital solution “ttb business one,” a digital bank for the business world in a professional mobile application format, allowing SMEs to manage all business matters from their mobile devices, along with features that enhance business management efficiency for SME entrepreneurs.

Ms. Sukanya TreeSanehjit, Chief Executive Officer of SME Customer Relationship Management at TMBB Thanachart or ttb revealed that SMEs play a crucial role in driving the country's economy, with over 3 million operators, accounting for more than 99% of all businesses in the country. They contribute significantly to economic value and impact the country's GDP by 42%, creating jobs and distributing economic prosperity across various regions. However, during the COVID-19 pandemic over the past two years, SME operators have faced significant challenges and have had to adapt to changes in all aspects, especially in rapidly accessing digital technology to align with the new lifestyle of consumers and manage their businesses to survive.

“TMBB Thanachart is committed to helping and supporting customers to achieve better financial lives. For SME operators, we want our customers to have effective tools to enhance their work, making it more convenient and reducing unnecessary costs. Most SMEs primarily conduct business through mobile devices, yet they still encounter issues with mobile transactions,” including:

1) Multiple transaction types requiring access to various systems.

2) Uncertainty about which partner the incoming transfer is from.

3) Not knowing the fastest or most economical way to make payments or transfers.

4) Making transfers without knowing the remaining balance.

Therefore, improving digital banking or mobile applications is crucial. We aim to elevate innovation to genuinely meet user needs by designing this mobile application based on real customer feedback to maximize usability. Currently, the bank has nearly 200,000 business and SME customers conducting transactions through digital banking, both mobile applications and the internet.

Mr. Ratchakorn Chayapirat, Chief Executive Officer of Digital Innovation for Business Customers at TMBB Thanachart or ttb stated that developing tools to assist and support the bank's customers begins with understanding what customers need and the problems they face. Customer experience is a priority in our product and service design.

Since late 2020, TMBB Thanachart has introduced the ttb business one digital bank for the business world in the form of internet banking as a financial assistant, strengthening both large businesses and SMEs to manage everything in one place with the concept of One Platform, accessible from all devices including computers, tablets, and smartphones.

 

All users will have the same experience with One to Control, where one system can handle all transactions—buying, selling, receiving, and paying both domestically and internationally—controlling the business from one place. With One to Command, users can see an overview and summary of financial data within the company through an easy-to-read and understand dashboard, allowing immediate action. The ttb business one digital bank for the business world has received positive feedback from our customers.

 

This is reflected in the bank's customer numbers; compared to 2020, the number of SMEs using digital channels has increased by 60%, and the total number of business customers has nearly doubled their transactions through digital channels, increasing by 160%. Meanwhile, the ratio of transactions between digital channels and branch channels has shifted from 40% to 60% to 80% to 20%. Recently, ttb business one also received the award for Best Digital Transformation Implementation in Thailand at The Asian Banker Thailand Awards 2021.

 

“Today, TMBB Thanachart has advanced ttb business one digital bank for the business world to the next level in the form of a mobile application with numerous advanced features on mobile devices, including transaction approvals, simplified transactions without multiple clicks, and the ability to view various reports on a single screen, along with customizable report formats.

 

 

 

We believe that the various features on ttb business one mobile application will help SME operators manage their businesses more conveniently and efficiently because 1) they can control all business matters from their mobile devices; 2) they receive a consistent experience across all tools, whether on tablets or mobile phones, seeing everything in the same profile; 3) they can perform all transactions from a single app without needing to access multiple apps or remember multiple user passwords, such as domestic and international money transfers, and checking OD limits; and 4) it is user-friendly, convenient, and equipped with internationally recognized security standards. The bank aims to increase the number of customers using digital channels by 60% by the end of the year.