"Lalin Property" is targeting to expand its customer base by enhancing the development of the townhome brand ‘Lio Prestige’ to capture market share in the townhome segment priced between 2.7-3 million baht, fulfilling demand across all price levels while setting a new standard for living. This will provide quality options for customers.

           The pilot project is located in the Rattanathibet – Westgate area, with a development value of 500 million baht, comprising 165 units on a 17-rai plot. If you are looking for a home, now is the time to make a decision, as the Bank of Thailand has relaxed LTV measures allowing for 100% financing, and we are currently in a declining interest rate period. Additionally, developers are ramping up promotions, and fluctuations in energy prices may impact production costs and future home price adjustments.

 

            Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), a developer of quality real estate projects under the concept of ‘homes built on good intentions’, revealed that the company has recently developed a new level of townhome project under the brand ‘Lio Prestige’. This marks another significant step for Lalin Property in transforming townhomes in terms of function and design, incorporating a French Colonial design concept that reflects the charm of French architecture into a living space that fits consumers, providing a unique experience for the target audience. It also meets the lifestyle needs of modern customers by selecting project locations closer to the city to expand the company’s real demand customer base.

            Lalin Property has developed the ‘Lio Prestige’ Rattanathibet – Westgate project as the first project under this new brand. ‘Lio Prestige’ has been developed as a premium two-story townhome featuring 3 bedrooms, 3 bathrooms, and 2 indoor parking spaces.

           Designed in the French Colonial concept, integrating innovation and function with the iL-Lalin Innovation for Living concept to develop a new standard of living, offering a valuable and harmonious experience. It stands out with a location close to the city and comprehensive public utility systems, including a luxurious clubhouse with a fully equipped fitness center, a large central garden designed in the Provence style, a main road within the project that is 16 meters wide, LED lighting systems powered by solar energy, and a water circulation system for maintaining the central garden. The project is also equipped with CCTV and 24-hour security personnel, with access controlled by a keycard system.

 

      Convenient for travel, close to the Purple Line subway and the Si Rat Expressway connecting to the outer ring road of Bangkok, which allows easy access to the city center such as Chatuchak and Rama 9. Additionally, there are well-known shopping malls like Central Plaza Westgate to cater to shopping needs. This location is expected to receive a positive response from consumers. In the future, the company plans to expand townhome projects under the brand ‘Lio Prestige’ and has already selected quality locations for future developments.

 

 

            Furthermore, Lalin Property anticipates that the consumer market segment of real demand will begin to recover due to the relaxation of various government measures, which directly impacts economic momentum. As purchasing power gradually returns to normal, businesses are starting to ramp up marketing activities, which has been evident since the beginning of Q4 2021 and will continue into 2022. “

         In the fourth quarter of this year, the company plans to launch two new housing projects in both Bangkok and the surrounding areas, in line with the targets set for 2021. This has received positive feedback from consumers, and the final quarter of each year is typically a high season for home purchases. We are confident that this will positively impact the overall real estate business. The factors that make consumers feel secure to return to normal life cautiously amid the COVID-19 situation include the broader distribution of vaccines, which has led to an increase in customer confidence across all business sectors.

         Therefore, those looking for a home should take advantage of this time to make a purchase, as interest rates are relatively low. Importantly, the Bank of Thailand has recently relaxed LTV measures, allowing homebuyers to borrow up to 100% of the collateral value until the end of 2022. Additionally, real estate developers are offering marketing activities and promotions that are believed to be the most valuable in years,” Mr. Churachart Chakrakul concluded.