Central Pattana Public Company Limited, Thailand's leading real estate developer, is pioneering the economic city with the Central Sriracha project, a model for future mixed-use developments valued at 4.2 billion baht. Located in the strategic heart of Sriracha, it aims to create a downtown business district in the EEC, positioning itself as a Pioneer of the Future that embraces global trends in every aspect. It highlights its uniqueness as the first Eco-Friendly Mall in the eastern region, while also creating new lifestyles that offer a harmonious and fulfilling life for the people of Sriracha under the concept of The Innovation Oasis. The mall is set to open on October 27, 2021, featuring a comprehensive experience of Digitalization & Green Living throughout the shopping center, with strict adherence to the “Central Clean, Confident SAFE Plus+” measures.

Central Pattana executives revealed their vision and strategy for the Central Sriracha project, led by Dr. Natthakit Tangpoonsinthana, Assistant Managing Director of Marketing, along with Ms. Patthaporn Penpraphat, Head of Commercialization.

Dr. Natthakit Tangpoonsinthana stated, “The Central Sriracha project is located in a strategic location and can support the growth of Sriracha as the capital of the EEC economic zone. Central Pattana is committed to creating a new district and landmark for the city with the most comprehensive and largest mixed-use project in the eastern region (The First and Largest Fully Integrated Mixed-use Development), offering unprecedented innovations to be a Pioneer of the Future, a model for mixed-use projects that embodies the pinnacle of advancement in Sriracha. Our three key strategies include: 1) The New District: creating a Business District and downtown Sriracha & EEC, 2) The Future of Retail: a model mixed-use project that embraces global trends in every dimension, and 3) The Innovation Oasis: a model for a harmonious and fulfilling lifestyle for the people of Sriracha.”

Dr. Natthakit continued, “For Strategy 1: The New District: creating a Business District and downtown Sriracha, pushing towards becoming the Center of EEC with a perfect mixed-use project on 27 rai of land, totaling over 140,000 square meters in the best potential location in the city center. We have a Success Formula for creating each component to be Fully Integrated, interconnected, and mutually supportive among the shopping center, hotel, residential areas, and convention hall within the project. This will fulfill the business district for Sriracha, catering to an Expanded Community that includes schools, leading hospitals, hotels, and serviced apartments. This new district aims to create a Center of Life, the best living hub for the people of Sriracha, addressing a diverse target group with high purchasing power, including families, job seekers, teens, and expatriates, primarily Japanese. Additionally, due to the project's advantageous location, we will also serve as a City Hub of Transportation. All of this is to support the growth of Sriracha, which is projected to see EEC investments expand significantly, valued at over 2.2 trillion baht in the next five years (2022-2026).”

“We intend for Central Sriracha to be the shopping center of the future, so we are committed to creating unprecedented differences with Strategy 2: The Future of Retail: a model mixed-use project that embraces global trends in every dimension, including:

  • Hygiene & Safety: For the first time, with the ‘Smart & Healthy Building’ innovation at Central Sriracha, we have upgraded the air conditioning and air filtration systems to ensure the cleanest air circulation within the shopping center. This includes installing high-quality air filters (MERV Filter) that can filter up to 90% of dust particles, UVC Lamps in the central air conditioning system that reduce the spread of germs by up to 95%, and air quality monitoring systems at various points to ensure the air quality remains at a good level, providing confidence to all customers.
  • Green Living & Circular Economy: With a mission for Carbon Neutrality and Zero Waste for sustainability, Central Sriracha is the first Eco-Friendly Mall in the eastern region, environmentally friendly in every aspect, starting from the construction phase by recycling pile waste, installing Recycle Stations with a goal of waste separation at stores within the center before planning to expand to schools, hospitals, and communities. For Energy Saving, we have developed an air conditioning system that reduces energy consumption by up to 40%, installed Solar Rooftops to help reduce electricity usage, and designed to save energy, such as maximizing natural light within the center, installing heat-reducing ceilings, and increasing green spaces throughout the project.
  • The First Semi-Outdoor Experience: Similar to Central Eastville, featuring an Outdoor Walking Street over 2,800 square meters, a Giant Green Wall, and a Pet Park & Services, making it the first Pet-Friendly Mall in the eastern region, creating a new community for pet lovers.
  • Seamless Integrated Experience: Creating Destination Concepts tangibly with a new shopping center format that blurs the lines, featuring a new zone called ‘Playhouse’ for family shopping that caters to every fashion lover's lifestyle, with a curated selection of chic products all in one place, and ‘Design House’ for stylish home decor products all in one location.
  • Digitalization & Sharing Economy: With a commitment to being a Community Thought Leader for Sriracha, we are creating the first Co-Working Space in Sriracha, catering to the needs of modern workers and start-ups,” Dr. Natthakit stated.

    Meanwhile, Ms. Patthaporn Penpraphat, Head of Commercialization at Central Pattana, shared insights on creating an extraordinary experience in Sriracha, stating, “Strategy 3: The Innovation Oasis: a model for a harmonious and fulfilling lifestyle, aims to be the No.1 Destination for the future lifestyle hub for Sriracha. Central Sriracha is preparing highlights and promotions to fully cater to the people of Sriracha on the official opening day, October 27, 2021, starting at 12:00 PM. Experience Art & Technology through the fusion of virtual pet illustrations by renowned illustrator Yoon-Panpat Techamethakul, and for the first time in Sriracha, a Digitalized Experience throughout the shopping center via a single mobile device. Scan QR Codes to deeply understand the landmark Si Racha’s Charm, while enjoying games and exclusive promotions throughout the center. The four main ideas that make Central Sriracha stand out include:

    • Nature-Tech Oasis: With modern technology and close-to-nature experiences, offering comprehensive services such as EV Charging Stations, Solar Battery Chargers, encouraging stores to use Bio-Degradable Packaging, E-Receipts, and E-Menus to reduce paper usage and protect the environment, starting first at the Food Park within the center.
    • Inspiring Oasis: Sparking innovative ideas with a Hub of Creative Lifestyle led by B2S Think Space and the best Co-Working Space in Sriracha, to create a Start-Up New Ecosystem of the future, supporting Start-Up Hackathon Showcases and Creative Forums.
    • Urbanised Oasis: The best destination catering to every family member's needs, featuring Tops Premium, the best supermarket in Sriracha designed like a Glasshouse, leading fashion brands such as Muji, Uniqlo, and Jaspal brands like CCOO, Lyn, etc., along with over 30 famous restaurants such as Bonchon, Mos Burger, Fin Sushi, Potato Corner, Fuji Restaurant, etc., and various must-visit highlight zones such as Asian Village, which brings famous brands from across Asia together in one place, while also catering to Pet Lovers with the Central Si Racha Pet Community, where you can bring your dog for a free Dog ID! Along with various services including banks, Si Racha Cineplex, Supersports, Powerbuy, Kids Playground, and Education Center.
    • Community Co-Creation Oasis: Integrating local identity and pride through the concept of ‘Si Racha's Charm’ in the design of landmark features throughout the center, including Outdoor Signature named ‘Sriracha’, Si Racha Textile decorated with patterns of ‘Grandma's woven fabric’, House of Carpenter for relaxation, Tiger + Neko Sculpture, etc. Additionally, for the first time, ‘Food Park x Sriracha Sauce’ serves signature dishes made with Sriracha sauce, exclusively at Central Sriracha, collaborating with famous brands to create special collections such as Uniqlo and Jubilee. Furthermore, we are partnering with government agencies, such as the Tourism Authority of Thailand, to promote community handicrafts throughout the year, collaborating with the Phanat Nikhom community to create woven tuk-tuk wraps and sell community woven products within the center, along with plans for collaboration with surrounding communities.”

      Special highlights only during the launch! Discover the Moonlight Garden Outdoor Market & AR Zone on the G floor, where you can Scan & Collect virtual pets to earn points and win prizes, a Giant Digital Christmas Tree on the G floor, a spectacular landmark with a Christmas tree over 17 meters tall for the people of Sriracha to Snap & Share, Creative Food & Garden Truck at the promotional area in front of the shopping center serving delicious food in a chic atmosphere from various famous restaurants in Chonburi, and Foodie Oasis on the G floor, featuring the best homemade shops and a hydroponic vegetable garden simulation from ‘Life is Good Café and Farm’. Special! Experience the creative menu ‘Omakase’ with edible flowers available only at this event.

      Shop every day for a chance to win! Receive 1 chance to win a Toyota C-HR Hybrid Premium Safety valued at 1.139 million baht for every 1,000 baht spent. Get a free specially designed bag exclusive to Central Sriracha when you spend 5,000 baht. Receive a free Movie Gift Set consisting of 1 Movie Complimentary Voucher and 1 M GEN Next card when you spend 500 baht, along with many special privileges from participating credit cards and applications, such as receiving gifts or cash back of up to 18%. Special! For...