Areeya Property has released a new advertising campaign alongside the launch of its flagship project of the year, themed ‘MADLY MINIMAL’. This initiative targets the GEN Y market, which embraces a unique lifestyle and individuality. The advertisement draws inspiration from insights about GEN Y individuals who prioritize enjoyment in living according to their preferences and style. It communicates with a new generation that is passionately devoted to extreme minimalism, or ‘No compromise’, whether in lifestyle, travel, hobbies, or housing choices. Areeya Property captures the ‘Aesthetic of Living’ of this group through architecture, design, and interior decoration, as well as the overall living experience, showcasing stories of young people who are obsessed with ‘less is more’, creating engaging narratives that resonate with minimalism and bring smiles to viewers.

Ms. Patthamon Laohapoonrangsri, Senior Director of Areeya Property Public Company Limited

Ms. Patthamon Laohapoonrangsri, Senior Director of Areeya Property Public Company Limited revealed the background of this project, stating, “Currently, minimalist housing is gaining immense popularity, as evidenced by the success of the COMO Bianca project, a Minimal Eco-living home that achieved remarkable sales since its launch last year. This success has motivated us to continue developing housing projects that genuinely meet the needs of minimalist enthusiasts. The upcoming project, AREN, represents a significant transformation for Areeya Property, diving deep into a modern minimalist style that allows the brand to connect with a new generation of unique and creative individuals who love extreme minimalism. We believe this project will be the most minimalist in Thailand for those seeking a home that reflects their unique identity. Stay tuned for updates through our various channels. Importantly, this project is limited in number—once it's gone, it's gone!”

For this advertising campaign, Areeya Property has produced four stories featuring young couples living in extreme minimalist homes, leading to amusing narratives that are sure to bring smiles.

Follow and watch the creatively crafted advertisements that tell the stories of minimalism enthusiasts on YouTube: https://bit.ly/3nDTMbu and stay updated on the progress of the project that caters to those passionate about minimalist living coming soon. For more information or to register for a project viewing, visit https://bit.ly/3lrh4id or our Official Line Account: @areeyahome (with the add).