Kasikornbank is making waves by transforming financial transaction services with the comprehensive K Point digital rewards program on K PLUS, under the concept of "Boost Your Power: Earn, Redeem, Transfer". This initiative aims to provide exceptional value to KBank customers through a rewards system that equates points to cash, which can be used for purchases, discounts, utility payments, or various daily services. Customers can also transfer K Point rewards to leading brands, catering to all lifestyles, with plans to expand point distribution across other bank services in the future, aiming to engage over 18 million customers.

Mr. Patchara Samalapa, Managing Director of Kasikornbank, stated that the bank's goal is to continuously develop a Digital Lifestyle Platform to integrate banking services into customers' daily lives. The K Point digital rewards program allows customers to earn points by engaging with specified products and services, differing from traditional rewards that are typically exclusive to credit card users. For example, customers can earn K Point by applying for a Kasikorn credit card or by completing designated missions on K PLUS. This ensures customers receive ongoing value from their banking services, as they can redeem K Point for cash equivalents, such as bill payments, e-wallet top-ups, or discounts at stores, and transfer points to other leading brands' rewards programs.

Additionally, a key feature of K Point is its ability to enhance the financial service experience by leveraging the bank's network of top business partners within an ecosystem that offers products and services for every lifestyle. This allows customers to use K Point across various channels that align with their needs, providing even greater value. Furthermore, as a digital rewards program on K PLUS, customers can check their points, redeem, and transfer points instantly within a single app. In the future, customers using other services from Kasikornbank will also earn K Point.

Customers participating in the K Point program will enjoy benefits under the concept of "K Point: Boost Your Power - Earn, Redeem, Transfer", which includes easy point accumulation through spending on participating Kasikorn credit cards and completing activities on K PLUS. They can redeem K Point for cash equivalents in various ways, such as paying utility bills, mobile service fees, topping up e-wallets, purchasing items through K+ market, paying loans, insurance premiums, and receiving cashback. Customers can also transfer K Point to popular brands like The1, AIS Points, PTT Blue Point, and TruePoint.

Customers can conveniently check their K Point status by accessing the K PLUS app and clicking on the K Point icon to view their current points, points nearing expiration, various missions, and interesting redemption items. They can start participating in activities to earn, redeem, and transfer K Point from today onwards.

In the first half of the year, Kasikornbank saw a 30% increase in the volume of points used for transfers and redemptions, with a 50% rise in transaction counts compared to the same period last year. This growth is attributed to the bank's introduction of new features and expanded channels for point usage, with a goal to maintain continuous growth through the end of the year.

Mr. Patchara concluded by stating that in addition to credit card customers receiving unique and valuable benefits from the K Point program, the bank plans to extend point rewards to customers using other services in the future. The bank hopes that K Point will provide value to its over 18 million customers, aligning with their lifestyles and needs.

For more information and benefits of the K Point rewards program, visit https://kbank.co/3yLwXF9

 

1. How to check and manage the K Point feature on K PLUS

2. How to pay bills using K Point rewards

3. How to top up e-Wallet using K Point rewards

4. How to purchase items through K+ market using K Point rewards

5. How to transfer K Point rewards to other rewards programs