35 Years of Lalin Property: Committed to Sustainable Growth with the New Vision Lalin the NEXT to accommodate the NEXT Normal lifestyle, aiming to become a real estate brand for Thai people, providing a better living experience with advanced design and innovations for life, along with enhanced after-sales services.

Lalin Property is moving forward with a proactive business plan after continuous growth over the past 35 years, developing the new vision Lalin the NEXT to effectively support the NEXT Normal lifestyle and step into a new era with maximum potential.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), a developer of quality real estate projects under the concept of 'homes built on good intentions', revealed that on the occasion of the company's 35th anniversary, along with the rapid changes in consumer lifestyles that have led to new ways of living in various aspects, directly affecting the 'dream homes' of Thai people today, Lalin Property has seized this opportunity as a starting point to further develop its products and services to respond to the new way of life, creating dream homes that truly meet the needs, under the mission to expand the new business Lalin the NEXT to perfectly accommodate the NEXT normal lifestyle.

The vision for the new business Lalin the NEXT has been developed with the goal of enhancing quality of life and providing a new living experience that evolves alongside the NEXT Normal Lifestyle. This vision will help the organization adapt to societal changes and consumer demands to deliver maximum satisfaction to customers. Lalin the NEXT will consist of three dimensions of thought:

1. Next Living Experience: Prioritizing every aspect with customers at the core “Homes built on good intentions” from project location selection, modern architectural design, quality construction materials, and addressing functional needs that reflect every aspect of life as desired by customers, while delivering quality homes that create a new living experience, along with improved after-sales service to enhance the quality of life for Lalin families.

2. Next Dynamic Sustainable: Lalin is an organization committed to the principles of ESG management for sustainable growth which includes:
• Environmental - Being an organization that cares for the environment and values energy savings from design, using eco-friendly materials such as heat-resistant translucent ceilings that bring people closer to nature, implementing wastewater treatment systems that meet standards, and maximizing resource efficiency, such as water reuse systems for projects and using solar cell LED lights for energy savings.
• Social - Committed to being part of society, creating value for a better quality of life by supporting various social initiatives, including education and healthcare, while conducting business ethically.
• Governance - A company that operates with fairness and transparency, recognizing the importance of governance principles, ensuring good corporate governance and social responsibility to compete effectively in the market and achieve good performance. The organization aims to be part of creating sustainability for the benefit of customers and the organization, just as it has done for the past 35 years.

3. Next Innovative Co-Creation: The company recognizes the importance of “human resources” and the development of the potential of its members as vital assets in enhancing knowledge and ensuring employees have a good quality of life, especially by providing opportunities to fully utilize their potential. Lalin has established Lalin Academy as a knowledge hub to support personnel in their work, with ongoing training in new skills, re-skilling, and up-skilling to prepare for all changes. The organization utilizes data analytics technology across all operations, transitioning offline marketing to online effectively, and adapting to the new normal work environment conveniently and swiftly,” Mr. Churachart added.

On the occasion of its 35th anniversary, the company is ready to move forward, remaining committed to fulfilling its mission to achieve set goals and create continuous and sustainable growth. For customers interested in visiting homes and townhomes from various projects, they can register for special privileges at https://bit.ly/2SR7YkG, scheduling project visits via VDO Call or Private Tour for safety during Covid-19, which can be arranged with the sales team at their convenience through https://www.lalinproperty.com/visit-vip/.

For inquiries and more information about Lalin Property, please contact Call Center 1778 or visit www.lalinproperty.com