SCB, in collaboration with Shopee, is hosting the online seminar Shopee University: Financial Edition Virtual Livestream 2021, aimed at empowering small businesses for online success (Year 2) and equipping entrepreneurs to thrive in the online market.

Thai Commercial Bank (SCB) has teamed up with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to continuously educate small business owners through seminars. The online training, Shopee University: Financial Edition Virtual Livestream 2021, focuses on enhancing online business skills for small entrepreneurs and online sellers on Shopee. The event features expert insights into marketing strategies, providing knowledge and ideas that delve into every aspect of running an online business on the Shopee platform. This seminar represents a fusion of the bank's cutting-edge financial innovation with Shopee's e-commerce capabilities, addressing customer needs across all dimensions. It aims to help small businesses succeed in the online platform during the New Normal era and prepare for the upcoming grand online shopping event, the Shopee 9.9 Super Shopping Day.

The event was honored to have Sutthirapan Sakrawat, Assistant Managing Director of Marketing at SCB, and Chayanit Sa Than Niew, Seller Education, Business Development at Shopee Thailand, share their knowledge, ideas, methods, and experiences, enhancing the skills of modern entrepreneurs to effectively sell on online platforms.

Highlights from the seminar “Shopee University: Financial Edition Virtual Livestream 2021”

  • “Shopee Seller Mission” (Sales Achievement Mission) by Shopee experts, featuring a personal coach-like feature that guides sellers in effective sales strategies. Through the Seller Mission, stores can accumulate points to exchange for various rewards, with the potential to earn double points. Techniques for utilizing accumulated points for rewards in Seller missions are also shared, including Seller Coins, Seller Vouchers, and Shopee Ads.
  • In-depth analysis of customer behavior trends in the Digital Age and financial management for online stores in a Cashless Society, presented by marketing experts from SCB, including:
    - Overview of the Thailand E-commerce landscape, exploring interesting marketing tools and diverse sales channels on E-Commerce platforms, along with recommendations for payment methods and logistics that facilitate customer convenience.
    - Thailand E-commerce Consumer: Analyzing customer spending behavior during COVID-19 and the growth opportunities for E-commerce businesses in Thailand, which are continuously on the rise.
    - Thailand E-commerce Trends 2021: Analyzing the E-Commerce Market Share in interesting markets to effectively assess sales channels, revealing trends in best-selling products during COVID-19 and introducing six rules for customer persuasion to boost sales.
    - Recommendations for SCB's financial products that cover all modern financial solutions to reduce costs and enhance business operations for increased revenue, including instant loans for businesses, Business Booster, Free Solution, and Wealth Management.

For online entrepreneurs interested in the content, you can watch the recorded session on Shopee Live here.