"Luk Ding Cement - Kangaroo Cement" Leading the Innovation of Lightweight Block Mortar and Plastering in Thailand

Unveils a New Image with Simplified Communication and Enhanced Packaging for Convenience

" Luk Ding Cement - Kangaroo Cement " reinforces its position as the first innovator of lightweight block mortar and plastering in Thailand under the "Quick Coat" brand with a major rebranding effort. It presents a new image that emphasizes easy communication, targeting a wider audience, and aggressively entering the market with a clearly categorized product lineup based on specialized expertise, along with a new packaging design that is vibrant and easier to handle, meeting the needs of craftsmen for both quality and usability.

Ms. Praparat Siriwatkanont, Chairperson of Quick Coat Products Co., Ltd., the manufacturer and distributor of mortar (ready-mixed cement) under the brands "Luk Ding" and "Kangaroo", experts in all surface work, revealed that the company is the pioneer in developing mortar for lightweight block work in Thailand, having been in the market for 28 years. The products have continuously grown due to the quality of the fine, smooth mortar that allows for a crack-free, flat wall finish, making it a trusted choice among craftsmen.

Regarding business plans, Quick Coat has rebranded " Luk Ding Cement - Kangaroo Cement " with a modernized logo and brand identity that reflects professionalism and the organization's commitment to continuous product development, reinforcing its status as the true leader in lightweight block mortar and plastering innovation in Thailand.

"For the past 28 years, Luk Ding has been the go-to plaster for lightweight blocks and skim coats, well-known among industry professionals, especially craftsmen, in line with the slogan 'Luk Ding, the good cement that craftsmen recommend.' Meanwhile, Kangaroo Cement is the number one selling lightweight block mortar in Thailand, effectively marketing itself. Moving forward, Quick Coat will focus on enhancing brand recognition among homeowners, ensuring they are aware of Luk Ding and Kangaroo, alongside building confidence among craftsmen and contractors in rural areas. We will invest in a supply chain system to improve transportation efficiency and flexibility, expanding our reach to align with our plans to aggressively penetrate rural markets," Ms. Praparat stated.

In addition to the rebranding, Quick Coat has completely revamped its product categories. Previously, all products were branded under Luk Ding, but the new categories are clearly defined by specialized expertise: Luk Ding for plastering, skim coat, and repair work, and Kangaroo for block laying, tile adhesive, flooring, and structural work.

Additionally, the packaging for "Luk Ding Cement - Kangaroo Cement" has been redesigned to align with the new production system that utilizes robotics, focusing on modern design, vibrant colors, and durability to meet the needs of craftsmen. The new packaging is also environmentally friendly, being recyclable.

Currently, Luk Ding and Kangaroo are recognized as the strongest brands of lightweight block mortar and plastering in the Bangkok and surrounding areas. In the future, there are plans to distribute through construction supply stores nationwide, with an increased production capacity of 800,000 tons per year.

For construction material stores interested in becoming distributors of Luk Ding and Kangaroo Cement, please contact:

Phone: 02-408-9888 or 083-989-3306

You can also follow news and activities at www.quickcoat.co.th