D-Land Group Adjusts Strategy to Tackle COVID-19
As Samut Sakhon Becomes the Main Cluster of the New Wave of Outbreak
 
Implementing the highest hygiene safety measures for employees, customers, and the community through CSR activities while driving business and society towards sustainable growth. Announcing a rebranding to enhance the organization's image, ready to adapt to every situation, highlighting the design concept of “Work-Life-Family” to meet lifestyle needs, balancing work, personal life, and family. Emphasizing a diverse marketing strategy to present information that is easy for customers to understand and access, creating memorable experiences for customers, including promotions and various marketing campaigns to boost sales throughout 2021.
 
·      Transforming the organization in every dimension to navigate through the COVID-19
 
        Key person of the organization, Mr. Siripong Sombun, Managing Director of D-Land Group Co., Ltd., a leading real estate developer in the southern Bangkok area, Rama 2-Samut Sakhon, as well as in the eastern region and the western side of Bangkok. Additionally, he is the developer of the community mall “Porto Chino” and the all-in-one rest stop “Porto Go.” He stated that following the outbreak of the COVID-19 virus for the first time in March 2020 and the new wave of outbreak at the end of 2020, D-Land Group has adjusted its business operations within the organization, from concepts to working methods, with the highest hygiene measures to ensure the safety of employees, customers, and the community.
 
 
        “To maximize work efficiency, our employees must feel confident and secure that every time they come to work, it is safe and free from germs. Everything is executed quickly and on time, with an organizational structure adjusted for agility. We work through online channels, supporting each other. In the design department, we pay meticulous attention to customer details, addressing functional needs that align with the new lifestyle or New Normal, where everyone spends more time at home. Homes must be more than just a place to live; they must also serve as a workspace, as many people are working from home during this period. Therefore, we have designed every corner of the house to be functional, creating relaxation spaces that inspire life. Besides the design team, we also have marketing and sales teams adjusting their plans to fit the current situation. When customers are concerned about the virus, we have strict measures in place to ensure their safety. If they are hesitant to visit the project, they can view it online through www.dl.co.th / Facebook DLand / Youtube Dland or directly inquire with sales staff via Line@ Dland or call 1793,” Mr. Siripong stated.
 
        For customer service, including various activities and after-sales services, the customer relationship management team has shifted to an online format, allowing customers to participate and enjoy through Facebook DLand / Line@ Dfamily. In terms of after-sales service, such as repair work, the team of technicians must strictly adhere to measures to ensure customer peace of mind. Each department operates quickly, as preparations were made during the first outbreak, enabling D-Land Group to handle the new outbreak more effectively.
 
·      Major Rebranding Highlighting the Design Concept “Work-Life-Family”

        Mr. Siripong stated that in 2020, D-Land Group underwent a rebranding, establishing a new vision to provide excellent living quality, meticulously responding to customers' complete lifestyle needs in personal, family, and work dimensions while fostering warm relationships with customers under an ethical organization that cares for the environment and community happiness, as well as promoting the development of personnel quality at all levels and aiming to advance with the following missions: 1. Quality of Life developing residences in potential locations suitable for living, designed and constructed with quality craftsmanship and materials, based on an understanding of customer needs. 2. Customer Coziness creating warm relationships and services for both internal and external customers, adhering to principles of accessibility, sincere listening, friendly communication, and quality, prompt service. 3. Good Governance conducting business transparently and accountably, treating stakeholders fairly. 4. Develop Business Sustainability fostering good relationships with the community and maintaining a sustainable good environment wherever we conduct business for sustainable growth. 5. Develop People Capabilities enhancing knowledge, skills, and quality of life for employees and business partners concurrently. In terms of organizational culture, we have adapted to be BRAVE, meaning our employees must be courageous, strong in their work, and at the same time gentle with customers.

                       
           Additionally, D-Land Group has changed its logo under the concept of Define your Life: the art of life design, including a shift in design thinking that emphasizes “Life-Work-Family.” Designed with understanding, care, and attention to every detail of life to respond to the Modern Life lifestyle, this concept is applied to the design of every house to support work, personal life, and family in a balanced manner, perfectly addressing lifestyle needs. For example, the Villares Rama 2-Ekkachai project, launched in 2020, has designed spaces to align with the New Normal era, featuring Mudroom Design, an area adjacent to the entrance of the house for putting on and taking off shoes, as well as storing items to take outside. This zone includes a handwashing sink for cleaning before entering the house and a storage area for items without bringing them inside to prevent germs, along with a sterilization cabinet for receiving parcels at the front of the house.
 
        “This rebranding and organizational transformation aim to prepare D-Land Group for every situation, whether it’s the COVID-19 crisis or other events that may arise in the future. We prioritize our employees, customers, and the community. Being a medium-sized organization allows us high agility to reach out and build warm, trustworthy relationships with both customers and everyone in the organization, as well as to create mutual benefits for the community and society alongside continuous business operations,” Mr. Siripong concluded.
 
        Currently, D-Land Group has 32 projects for sale, including townhouses, townhomes, single-family homes, condominiums, and commercial buildings, totaling 3,875 units in various locations, including Nonthaburi, Rayong, Chonburi, and Samut Sakhon. The marketing and sales strategies will focus on presenting information that is easy for customers to understand and access (Easy to Access), emphasizing creating memorable experiences for customers at every step, with real-time communication and feedback from customers, as well as easy and diverse sales channels, such as online house tours and online booking, along with ongoing promotions and marketing campaigns to boost sales throughout 2021.
 
·      Implementing strict measures to care for employees, customers, and the community
        Mr. Siripong further stated that since the first outbreak of COVID-19, D-Land Group has prioritized the safety of employees and residents. Internally, a COVID-19 prevention committee has been established to set standards for employee care. Employees working at the headquarters are allowed to work from home, while sales staff, engineers, suppliers, and contractors working on construction sites must have their temperatures checked and wear masks throughout their work period. All show houses undergo disinfection by a certified company, temperature checks are conducted, and hand sanitizers and masks are provided for customers visiting the projects. Cleaning staff sanitize frequently touched areas, such as doorknobs, every two hours. Additionally, hand sanitizers are distributed, and self-care manuals are sent to residents via Line, along with collaboration with employees and residents to produce Face Shields for various hospitals and communities, providing Personal Protective Equipment (PPE) to officials and medical personnel at Samut Sakhon Hospital.
 
        “For the new wave of outbreak where Samut Sakhon is the main cluster, D-Land Group has strictly adhered to the previously established measures. Additionally, we have donated 100,000 baht to Samut Sakhon province and provided drinking water to the Samut Sakhon Care Center. We have also collaborated with partners to create 40 shower and restroom units for the Samut Sakhon Care Center Field Hospital 5 at the Sutthiwat Temple Meditation Center, valued at 500,000 baht. This COVID-19 crisis has significantly impacted both the economy and the mental state of people in Samut Sakhon. D-Land Group wishes to encourage the local people, officials, and medical personnel, believing that everyone will overcome this crisis together,” Mr. Siripong concluded.
 
        The key to D-Land Group's success in overcoming the COVID-19 crisis, beyond adjusting strategies to be ready to “adapt and advance” in every situation, is also the important role of building confidence by continuously caring for employees, customers, the community, and society to drive business and society to grow together sustainably.