Pre-Built strengthens its business by developing detached house projects under the brand ‘ Pannana ’ targeting high-potential locations in Thonburi, achieving over 80% sales in the first two phases.

                             

Pre-Built (PRE-BUILT), a giant in the construction industry, is confident that the luxury detached house market will continue to grow. They are developing real estate business with their first detached house project through their subsidiary ‘IS AM ARE’ (E-SAM-AR), launching the brand ‘ Pannana ’ targeting high-potential locations on Phutthamonthon Sai 3 Road with a total project value of 1.25 billion baht. The concept is ‘Timeless’, focusing on sustainable beauty, designing every square inch to meet family living needs, with prices starting at 15 million baht. Currently, they have achieved over 80% sales in the launched phase, amounting to over 300 million baht in sales.

Mr. Wiroj Jaroentra, Managing Director of Pre-Built Public Company Limited (PRE-BUILT), revealed that for over 28 years, Pre-Built has been engaged in construction for leading real estate industries in Thailand, allowing us to see that the luxury detached house market, priced from 15 million baht and above, has been continuously growing over the past five years. This price range tends to be less affected by economic fluctuations compared to other segments, as buyers are looking for detached houses that meet the lifestyle needs of all family members and are seeking locations that will appreciate in value in the future. This is evident from our ability to achieve over 80% sales in the launched phase within just six months.

“We specifically chose the Thonburi area on Phutthamonthon Sai 3 Road due to the opportunities and potential of the area, where land prices have been increasing by about 8-10% continuously. Living in this location maintains privacy while allowing easy access to the city center or business districts. Additionally, it is surrounded by comprehensive amenities, including shopping malls, fresh markets, renowned hospitals, and educational institutions from kindergarten to university, making it a worthwhile investment location suitable for establishing a long-term family base,”

The Pannana project on Phutthamonthon Sai 3 has been designed under the concept of ‘Timeless’ to meet the needs of residents looking for a home to settle down and pass on as a legacy from generation to generation. Therefore, the value of beauty and functionality of this house must be preserved for many years to come. The houses in the Pannana project are thus sustainable architecture in terms of emotional resonance and the durability of high-quality construction materials carefully selected by a professional team with extensive experience in the construction field, resulting in two-story neo-classical detached houses that blend classic and modern architecture, creating a contemporary beauty (Timeless). The house functions are also designed with attention to detail in every square inch to meet the needs of all family members and accommodate future family growth. The project will have a total of 2 house types: Type P280 with a usable area of 280 sq.m. and Type P326 with a usable area of 326 sq.m. Each house type features 4 bedrooms, 5 bathrooms, a large relaxation area, a separate maid's room, and indoor parking for up to 3 cars on a plot size starting from 100 sq.w. onwards.

Moreover, we prioritize creating a livable environment to foster a quality community by designing a simple project layout that emphasizes privacy, with a low density of only 4 units per soi. We have also intentionally designed the common areas to create happiness for residents, including a large clubhouse with facilities designed to accommodate the diverse needs of all generations, such as a Co-working Space suitable for both individual and group work, a fitness center in a separate building for privacy, and a Half Olympic-sized saltwater swimming pool with designated areas for children to play safely. Additionally, there is a Life Park, a central garden that brings life to the community through carefully selected plant species, with a stone stream and water pond that serve as a habitat for living creatures, creating a balance with the environment according to the context of the area to establish the most natural ecosystem within the project.

The Pannana project on Phutthamonthon Sai 3 is situated on a 41-rai plot on Bangwaek Road, connecting Phutthamonthon Sai 2 and Phutthamonthon Sai 3, in a green area of Bangkok with low density, ensuring tranquility and privacy while allowing easy access to the city via Petchkasem and Borommaratchachonnani Roads. It is also conveniently located near the Si Rat Outer Ring Expressway, and in the future, there are plans for the new Phra Thep Road (Prannok-Phutthamonthon Sai 4) and the expansion of the elevated parallel road on Borommaratchachonnani Road, which will help reduce traffic congestion in western Bangkok and facilitate easier and faster travel. The area is surrounded by comprehensive amenities for all aspects of life, such as The Mall Bangkae, Central Plaza Salaya, Paseo Park, Thonburi 2 Hospital, Kasemrad Hospital Bangkae, and Vichaiyut International Hospital. Importantly, there are leading educational institutions catering from kindergarten to university, including Denla Kindergarten, Assumption Thonburi School, and Mahidol University Salaya.

 

“IS AM ARE (E-SAM-AR) is a subsidiary under the management of Pre-Built, aiming to be a sustainable quality residential development company. We do not just build and sell houses to meet the lifestyle needs of residents; we also want to provide care as if we are one family. Therefore, we emphasize after-sales service, partnering with experts in community management, such as Quality Property Management Co., Ltd. (QPM), to assist with after-sales services, and ISS Facility Services Co., Ltd. (ISS), a company specializing in 24-hour security management for the project,” Mr. Wiroj added.

Currently, the Pannana project on Phutthamonthon Sai 3 has launched 3 phases, receiving positive feedback from customers who trust in Pre-Built's long-standing experience in the construction business, as well as customers who have visited the project and seen continuous construction progress. Even during the COVID-19 period, the project did not slow down construction.

“Additionally, for future project development, we plan to launch mid-range detached houses priced at 5 – 7 million baht under the brand Pannana Ra (PANNARA) with the concept ‘Less For More Living’ on Srinakarin Road, which is set to launch in early 2021,” Mr. Wiroj stated.