"Origin Property" accelerates its housing development portfolio after continuous success by promoting "Britania" as the Flagship and Growth Engine of the group in 2020, launching new projects worth 12 billion baht, which accounts for 61% of the total value of new residential projects. Three new brands are introduced: Belgravia, Grand Britania, and Brighton, offering "Modern British" homes that cater to all customer segments. In the second half of the year, the company aims for a continuous growth of 20-30% in its housing development portfolio.

Mr. Pirapong Jaroonaek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that although the Origin group started with condominium development, after three years of developing housing projects under the Britania brand, the company has gained customer trust and achieved continuous success. For example, the Britania Srinakarin project, the first project, was sold out within a year, compared to the average of 3-5 years for most housing projects. The company has been able to secure prime land and continuously double the number of new project launches each year. With ongoing positive feedback, the housing development business under Britania Co., Ltd. will be the flagship and a crucial growth mechanism for the Origin group in 2020.

“In the past, Origin has succeeded in the condominium business, becoming a leader in the market with the highest number of condominium project launches. Today, we have distinctive housing products that excel in innovation, design, and modern functionality in prime locations, developed by a professional team. We are committed to creating a similar success phenomenon in the housing development business. From now on, when people think of Origin, they will not only think of condominiums but also of housing developments under the Britania brand,” said Mr. Pirapong.

Additionally, the company plans to launch new residential projects in 2020 to establish a sustainable growth foundation, with a total project value of approximately 20 billion baht, including about 10 housing projects worth a total of 12.1 billion baht, which represents 61% of the value of new projects launched this year. This marks a significant leap in growth from last year, being the first year since the company's establishment that the number of housing projects launched exceeds that of condominiums. It is expected that the total transfer of ownership from the housing business will be around 5 billion baht, accounting for 36% of the target transfer of ownership of 14 billion baht this year.

Ms. Suphalak Janpitak, CEO of Britania Co., Ltd., the housing development arm of Origin Property Public Company Limited, stated that to enable the company to develop "Modern British" style housing projects that meet the needs of every market segment, this year the company will launch three new brands: 1. Brighton, a townhome brand priced around 2-5 million baht; 2. Grand Britania, a single-house brand priced at 7-10 million baht; 3. Belgravia, a premium single-house brand priced at 10-35 million baht. Together with the original brand, Britania, which caters to mixed product development combining single houses, duplexes, and townhomes in one project, priced at 3-7 million baht, this will give the company four brands covering four main segments of the housing market, leading to growth towards the top tier of the housing development business.

“In the past, our Britania brand has been a new concept housing brand. We use the B Genius Mode concept, which includes B Smart Home Automation, B Smart Design, B Smart Home Services, and B Smart Community, making our homes equipped with functions and innovations that fully meet the needs of modern consumers. Today, as we expand into four brands, we will adapt and enhance these concepts to suit each consumer segment, allowing every consumer group to live A Life You Love perfectly,” said Ms. Suphalak.

At the same time, the company will be a key player in expanding Origin's business empire by developing projects that meet consumer needs in key economic provinces adjacent to Bangkok and its suburbs, marking a foray into new blue ocean areas with a business model that understands customers, such as Nakhon Pathom, Samut Songkhram, Samut Sakhon, Chachoengsao, Chonburi, and Rayong. In the second half of the year, the company will venture into new markets, aiming to have housing projects in 10 key provinces by the end of the year.

So far, the company has launched two new projects in the first half of the year, with a total project value of 3.3 billion baht: 1. Grand Britania Ring Road Ram Inthra, valued at 1.9 billion baht; 2. Britania Sai Mai, valued at 1.4 billion baht. The remaining eight projects, with a total value of 8.8 billion baht, will be launched continuously in the second half of the year. In the following years, the company aims to launch at least 20-30% more new projects based on the value of projects launched in the previous year.

Since launching its first project in late 2017, the Origin Property group, through Britania Co., Ltd., has developed a total of 7 housing projects worth 9.767 billion baht. If the company launches an additional 10 projects as planned this year, it will have a cumulative total of housing projects worth over 21 billion baht.

Origin Property Public Company Limited has a diverse business structure, including 1. Residential Development Business, developing condominiums and housing projects with a total of 73 projects, such as the Park Origin brand, The Origin, KnightsBridge, Notting Hill, Kensington, and Britania, with a total project value of over 114 billion baht; 2. Recurring Income Business, such as hotels, serviced apartments, and retail; 3. Service Business, such as property management, real estate brokerage, and consulting services, with a vision to continuously expand into new business types to become a comprehensive real estate operator.