• Sansiri reaffirms its position as a leader in the real estate market and "the number one brand for those who want to own a home"

• Showcasing the concept Sansiri: Made for Life, Made for Well-Being, focusing on the development of detached houses and townhomes for better health and well-being, with a true understanding of Customer Insight, positioning itself as a leader in developing innovations for housing that cares for residents' well-being.

• Expanding development to cover 4 main topics: Touchless Society / HY(GIENE)Tech Sales Gallery / Work and Living More Efficiently / More Space & More Privacy Experience

• Meeting the needs of modern living, creating living spaces that cater to the changing lifestyles of every family member, aiming to become the market leader in detached houses and Top 3 in the townhome market within 3 years.

Mr. Anut Kittikoolmethy Deputy Managing Director of Horizontal Project Development Sansiri Public Company Limited (Public Company) stated that "We have always said as a real estate developer that housing design must adapt to align with lifestyles and behaviors, and must continuously respond to changes, especially now when we are being disrupted by various factors that require us to accelerate and swiftly enter an era of rapid housing design transformation. This is an unprecedented factor; no one has ever thought of it or experienced it before. No one can tell what constitutes a best practice. Therefore, each organization must adapt according to its own context. The key to Sansiri's sustainability over the past 36 years has been our continuous learning, studying, and developing housing based on trust and confidence from our customers, leading to a true understanding of customer needs or Customer Insight, which guides us in developing housing that meets customer demands in terms of design, function, quality, service, and brand, alongside analyzing the overall real estate market to adjust business plans for maximum effectiveness. This has resulted in Sansiri being "the number one brand for those who want to own a home", as evidenced by our total sales this year reaching 22,000 million baht, with over 53% coming from sales of horizontal projects. Sansiri has set a business goal to become the market leader in detached houses and be Top 3 in the townhome market within 3 years."

One of the key strategies that has allowed Sansiri to win customers' hearts significantly over the past 1-2 years is the concept of developing housing Sansiri For Greater Well-Being, aimed at promoting good health—physically, mentally, and in relationships among everyone in the project, encompassing all elements to create happiness for residents. This is reflected in the launch of the first dust-free house in Thailand (Dust-Free House), as well as the transformation of a 300 rai plot in "Bangkok Kritha" into a "Well-Living Town for the Next Generation - a quality city for future living", along with the creation of Sansiri Backyard—a green community in the city that redefines sustainable living for our world.

"Sansiri does not stand still in developing housing to become the number one brand for those who want to own a home. This year, we elevate our concept to "Sansiri: Made for Life, Made for Well-Being", developing detached houses and townhomes for better health and safety, fulfilling the needs of modern living in spaces that cater to the changing lifestyles of every family member. We focus on developing housing and creating a good lifestyle simultaneously, based on detailed data collection, research and development (R&D), and planning from understanding the changing behaviors and housing needs influenced by the global situation affecting daily life, particularly regarding heightened safety awareness in health care and the importance of society and the environment. This is reflected in Product & Service adjustments that highlight 4 main topics visible in housing and townhome projects, including Touchless Society / HY(GIENE)Tech Sales Gallery / Work and Living More Efficiently / More Space & More Privacy experience.

Touchless Society

Once again, Sansiri has created a new phenomenon in the real estate industry by reducing touch (Touchless) starting from the first step upon arriving at the project, where residents can specify details of visitors, such as vehicle registration numbers or expected arrival times, through the Visitor Pass on the Sansiri Home Service Application, which sends a QR Code for visitors to scan in and out of the project themselves in an E-Stamp format. All of this can be done easily with just a touch on a smartphone, enhancing convenience while ensuring security. Currently, this system is operational in detached house projects such as Burasiri Wongwan - On Nut, Burasiri Panya Intra, and Burasiri Ratchaphruek - 345, with plans to continue development across another 36 pilot projects and expand to all of Sansiri's horizontal projects in the future.

HY(GIENE)Tech Sales Gallery

In the sales office area, Sansiri is recognized as a HY(GIENE)Tech Sales Gallery, utilizing technology to enhance safety and convenience for customers through Digital Marketing channels with a Virtual Sales Gallery allowing customers to view sample homes via YouTube, providing opportunities for customers to inquire through Line and Facebook to speak directly with staff. Additionally, the visit to sample rooms has been elevated in terms of cleanliness and safety, allowing customers to tour projects with confidence through the "Sansiri Care for All... because we care" service or Private Tour service to avoid mingling with others, along with measures for temperature checks, providing hand sanitizer for customers, and using shoe sterilization cabinets to disinfect through UVC radiation before sealing them for reuse each time, ensuring that every pair of slippers customers wear is clean and safe, along with automatic sterile waste bins for immediate disposal of used masks.

Work and Living More Efficiently

Sansiri is attentive to developing functional usage both inside and outside the home in new ways that align with the changing lifestyles of residents, to meet the needs of every family member to work and live efficiently at home. This starts with preventing dirt from entering the home, enhancing hygiene safety by developing new functional uses such as outdoor shoe storage areas designed as Semi-Outdoor spaces with good ventilation, avoiding heat and humidity, without bringing shoes inside the home to reduce the risk of introducing germs. Additionally, outdoor handwashing stations have been created to maintain cleanliness before entering the home, along with indoor spaces that can be adapted for use as Connecting Space for family members and Working Space to accommodate the increasing trend of Work From Home. Furthermore, collaboration with network developers has been established to survey and install (Router) and Mesh Wi-Fi signal boosters to ensure Wi-Fi coverage in all areas of the home.

More Space & More Privacy experience

Enhancing the safety of common areas such as clubhouses, fitness centers, and swimming pools by designing them to be spacious, airy, and aesthetically pleasing according to the design concepts of each project, while still adhering to strict cleanliness and safety measures to ensure that all residents feel confident using the facilities. This is achieved through Isolation Design, arranging amenities to maintain safe distances, allowing residents to enjoy a new experience of increased space while maintaining higher privacy, or More Space & More Privacy experience, such as the distance between exercise equipment and the arrangement of seating in Co-Working Spaces that increase spacing and privacy. Additionally, Automation Sensors have been developed for bathrooms to reduce and avoid touch, including sensor faucets, foam soap dispensers, electric waste bins, electric toilets, and alcohol mist sprayers installed in surrounding areas to ensure confidence, safety, and peace of mind in using common areas for everyone.

"With the development based on the concept of Sansiri: Made for Life, Made for Well-Being, focusing on developing detached houses and townhomes for health and safety under the development of Product and Service across 4 areas including Touchless Society / HY(GIENE)Tech sales gallery / Work and Living More Efficiently / More Space & More Privacy experience, this will redefine the game and set a new standard for the Thai real estate industry to develop housing that meets the needs of customers looking for balance in health and the environment. We are confident that this "change" will be a "spark" that leads people to choose to buy a Sansiri home and step towards becoming the market leader in detached houses and Top 3 in the townhome market as targeted. This year, Sansiri has set a target for horizontal projects at 17,400 million baht, divided into a target sales of detached houses at 13,000 million baht and a target sales of townhomes and mixed products at 4,400 million baht." Mr. Anut concluded.