"Ametus" Enters the Super Luxury Market in Pattaya with the Launch of "Aestier," an Ultra-Luxurious Home Worth 285 Million Baht, the Only One on Dongtan Beach, Pattaya
Ametus Development is a real estate developer with specialized expertise and a unique identity! Recognizing a gap in the super luxury residential market in Pattaya, the company sees demand continuing to grow while supply is limited, combined with positive factors from government investment policies (EEC), it has moved forward to invest in the project "Aestier" an Ultra-Luxurious home under the concept "Blue Diamond of The Ocean," featuring a Signature Design, the first and only one on Dongtan Beach, valued at 285 million baht.
Ametus Development Co., Ltd. is a new real estate developer managed by two executives from different industries, Mr. Chaiyut Chaisithiroj Managing Director and Warrant Officer Worath Jintananuwat Executive Director who have come together with a shared commitment to develop distinctive residential projects that create a unique identity, in line with the company’s philosophy "Art makes Trust".

Mr. Chaiyut Chaisithiroj, Managing Director of Ametus Development Co., Ltd. revealed the key reasons for launching the "Aestier" project, stating that the residential market in Pattaya still has opportunities for continuous growth. The positive factors stem from the government’s mega-project investment policies in the Eastern Economic Corridor (EEC), which covers areas from Chachoengsao, Chonburi, and Rayong, most of which are industrial zones. Looking at Pattaya's potential, it is evident that it has a diverse purchasing power, whether for residence or investment, from both Thai and foreign customers. Meanwhile, the company’s own demand survey found that there is still a demand for super luxury accommodations, while supply is relatively low due to land limitations. Therefore, this presents a business opportunity, leading the company to decide to launch the "Aestier" project an Ultra-Luxurious home under the concept "Blue Diamond of The Ocean," the first and only one valued at 285 million baht, with a land area of 1 rai 7 square wah on Dongtan Beach, Pattaya, Chonburi.

"Dongtan Beach is like the yolk of Pattaya, as it is located between Pattaya Beach and Jomtien Beach. Importantly, the atmosphere is peaceful, beautiful, and livable. Given that land in this location is quite rare, it is a great opportunity for Ametus to choose this location to develop a project that will be a landmark targeting the super luxury residential market, focusing on the main target group looking for unique accommodations as a reward for themselves, such as business owners and young successors."
Warrant Officer Worath Jintananuwat, Executive Director of Ametus Development Co., Ltd. shared the idea behind developing the "Aestier" project, saying, "This land is the last piece on Dongtan Beach. We intend to develop this project with the concept 'Blue Diamond of The Ocean' to reflect its rarity and value that cannot be found elsewhere. We designed the project to stand out with a Signature Design that incorporates the sharp angles of a diamond combined with a 'twist' technique, making the building unique, like stacking blocks in alternating directions. This is a significant challenge for the architectural team, ensuring that residents can fully enjoy the surrounding views, as we cannot bring the view into the house; we designed the house to reach out to the view."

Mr. Niwat Lompunpan, project consultant stated that the real estate business in Pattaya can still grow because Pattaya never dies; it is the land of opportunity (Pattaya never says die becomes Pattaya is the land of opportunity). Especially in the last 10 years, the residential market in Pattaya has become increasingly diverse, including beachfront condos, city condos, resorts, villages, etc., with a significant influx of foreign investors, such as from Russia and China. Coupled with the development of the EEC, this has created an exciting and dynamic atmosphere in the overall real estate market in Pattaya. However, upon deeper analysis, it is evident that the demand for the super luxury market continues to grow, while the products available in the market are insufficient to meet this demand. Thus, it is a great opportunity for "Ametus" to utilize this market gap to launch the "Aestier" project with the advantage of rare land on a clean beach, fresh air, and a peaceful, lush environment, allowing appreciation of the sea view and various islands that nature has beautifully created. With a beachfront width of 44 meters, combined with a uniquely distinctive design, Aestier is a project suitable for those seeking seaside residences that reflect their taste and identity.

Since our product is the only one available, the project has selling points in both location and design. Additionally, the target customers are from a very niche market who desire to own such a unique piece of art. Therefore, we do not engage in mass marketing like other projects but will have Sale Partners convey Aestier’s Experience to the target group. Recently, we held the "THE AESTHETIC DAY" to celebrate the official launch at the Sales Gallery of the Aestier project on Dongtan Beach, Pattaya, Chonburi on Wednesday, March 11, 2020, inviting esteemed guests, VVIPs, partners, and sales agents to join the event, allowing everyone to experience the real location and let the land and project tell their story as much as possible. Importantly, the partners who attended this event will play a crucial role in conveying the value and raising awareness of Aestier directly to our target audience."

Aestier (AESTIER) is an oceanfront luxury home (Ocean Beach Front Pool Villa) valued at 285 million baht under the concept "Blue Diamond of The Ocean," featuring a Signature Design, the only one on Dongtan Beach, Pattaya, Chonburi, with a land area of 1 rai 7 square wah and a usable area of over 2,400 square meters.
It comes with complete amenities such as a private lift, fitness center, exclusive lounge, jacuzzi, panorama view swimming pool on the rooftop, a lower swimming pool, and one reflecting pool. The exterior design uses a white color (White Pearl) to give the house a modern and outstanding appearance. The building features a Twist Design, resembling blocks stacked in alternating directions.
Divided into 4 main sections:
1st Floor is the welcoming area and has a bedroom connected to the swimming pool.
2nd Floor is the living area with 4 bedrooms.
3rd Floor is the multipurpose area, which is the heart of the house that offers a 180-degree sea view due to the building's twist design.
4th Floor includes the swimming pool and activity area on the rooftop, allowing for a 360-degree view. Additionally, various materials have been used to enhance luxury with stone patterns, and the design of windows and doors has a height of up to 3 meters to fully appreciate the sea view.
The interior decoration is designed to be beautiful and simple in a Modern Contemporary style with easy-to-maintain materials, equipped with meticulous and complete functionality, such as large marble slabs used in a Book Match style.
Landscape will use simplicity and calm lines to draw the charm of the sea nature, harmonizing with the surrounding area. The various functions are designed to align with the behaviors of the residents as much as possible, such as green spaces, lawns, swimming pools, sun decks, jacuzzis, and barbecue party areas.
Experience the beautiful diamond that is ready to shine happiness in your life today at the Sales Gallery of the "Aestier" (AESTIER) Ultra-Luxurious home with a Signature Design, the only one on Dongtan Beach, Pattaya.
For more details, please visit www.ametus.co.th
Or call 063-906-5999