"Royal House" is expanding its customer base for New Gen, aiming to be the first home builder to win hearts and grow sustainably alongside New Gen in the long term. The company is employing various strategies, producing social content, being environmentally conscious, designing appealing homes, and maintaining its existing customer base. It will launch four new house designs in the "Modern Minimalist" style at the Home Building Focus 2020 event from March 12-15, with significant promotions including gold gifts of up to 3 baht.

      Mr. Kosol Kowisuth, Managing Director of Royal House Co., Ltd. is a home building company with over 30 years of experience and the most branches in the country. Under the slogan "Building Homes with Intelligence," he revealed that the New Gen market, or consumers aged 25-39, remains a new focus for Royal House. This market segment has yet to be captured by any home building company. If the company can establish brand awareness and recognition in this demographic first, it will expand its customer base and ensure sustainable growth, setting itself apart from competitors in the home building industry, which primarily targets those aged 40 and above.

 

"The New Gen market may not generate significant sales or revenue for home builders in the short term, but it is the market of the future. This group will transition from mere interest to becoming quality buyers in the long run, representing a market where we can grow together,"

  To expand its customer base and ensure sustainability while adapting to various economic conditions, the company has developed four main business strategies: 1. Produce Social Content to create modern marketing media tailored for New Gen, facilitating understanding and engagement through social media, thereby increasing brand awareness among younger audiences. Currently, there is significant interest in Royal House's viral clips.

2. Environmental Awareness involves reducing waste in various stages of home construction to create a more environmentally friendly building process, starting with the use of green products like Easy Truss and collaborating with external agencies like CPAC to implement new innovations. Recently, the company received an award for creating homes that promote a better environment at the Home Building and Materials Expo 2019, recognizing its commitment to addressing pollution issues caused by construction.

3. Designing to Appeal to New Gen The company has developed several house designs that resonate with New Gen, such as Modern Tropical, Modern Japanese, and Modern Loft styles, which have received positive feedback. At the Home Building Focus 2020 event at Impact Hall 7, Muang Thong Thani from March 12-15, the company will continue to introduce new house designs to attract New Gen customers, including four models of Modern Minimalist houses from codes RH-MD 2171 to RH-MD 2174. These designs emphasize simplicity by minimizing unnecessary elements and focusing on truly functional features, with usable areas ranging from 136 to 423 square meters, priced between 3-5 million baht, aligning with the behaviors and needs of modern consumers.

 

 

 

4. Maintaining Existing Customers involves leveraging the company's diverse portfolio of over 150 house designs to retain existing customers aged 40 and above, ensuring that Royal House grows alongside all generations. This year, the company will continue to participate in exhibitions both independently and in collaboration with major events in Bangkok and other provinces, such as Chonburi, Nakhon Ratchasima, and Ubon Ratchathani, to make it easier for potential home builders to access Royal House.

In 2019, the company achieved total sales of 900 million baht, aligning with the overall real estate and home building business landscape, which underwent adjustments after both sectors experienced unusually high growth in 2018. For 2020, the company expects sales to remain at similar levels due to various internal and external factors that may impact consumer purchasing power, such as the COVID-19 virus affecting the tourism sector. However, since a majority of the company's customers choose to build homes with cash, accounting for approximately 77%, this indicates that most clients have savings and reserves. Additionally, the company has a proven track record of delivering quality homes for both new and existing generations, including building luxurious homes and clinics for Dr. Nopparat Rattanavara and homes for artists like Ek-Sudkhet Chueajaroen, lead singer of Season Five, instilling confidence that various situations will not significantly impact the business.

For the Home Building Focus 2020 event, the company is offering a special promotion, providing gold gifts of up to 3 baht to those who decide to build homes at the event. For more details, visit www.royalhouse.co.th or call 02-459-4646.