CCP Reveals Business Direction for 2020: Positive Trends with Strategies to Expand Customer Base and Enhance Profitability, Targeting 10% Growth
CCP has announced its business direction for 2020, highlighting positive trends and strategies to expand its retail customer base nationwide. The company plans to adjust its ready-mixed concrete business model to enhance profitability, develop new precast concrete products to support infrastructure and landscape projects, and actively bid for mega-projects. Additionally, it will invest 60 million baht to improve production efficiency while maintaining a backlog of 1.7 billion baht, aiming for a revenue growth of 10% to reach 2.6 billion baht.
Mr. Artiwat Tipakornsukasem, Managing Director of Chonburi Concrete Product Public Company Limited (CCP), stated that the demand for concrete products this year is expected to be strong, supported by investments in infrastructure projects and the Eastern Economic Corridor (EEC) construction activities. There are also ongoing projects from various government agencies, such as road and office building constructions, while private sector investments remain stable.
This year, the company will focus on adjusting its ready-mixed concrete business model due to the current trend of shorter construction timelines, necessitating strategies that align with customer needs. The focus will be on providing mobile plant services by setting up temporary concrete plants that can be dismantled, offering transportation rental services, selling concrete, and providing quality inspection services for cement powder to enhance competitive capabilities and profitability.
In terms of precast products, the company will continue to develop special specification products and innovate new items to support infrastructure projects, such as roads and bridges, while expanding its customer base beyond the eastern region and focusing on bidding for projects nationwide.
Meanwhile, the demand for precast concrete blocks, such as paving blocks and retaining walls, has increased significantly. Several agencies have started using the company's products in landscape projects. This year, the company will continue to market these products and focus on opening new markets to expand its customer base and diversify risks, as well as enhance distribution channels for ready-mixed concrete products through effective sales channels to reach retail customers nationwide.
Currently, the company has a backlog of approximately 1.7 billion baht, which it expects to recognize as revenue over the next year and a half, with 60% of this revenue to be recognized within this year. The company plans to bid for additional projects in the future to maintain its backlog value at no less than 1.8 billion baht. This year, the company has allocated a budget of approximately 60 million baht for product development and machinery upgrades to improve production efficiency.
For this year's growth target, the company aims for revenue of approximately 2.6 billion baht, with 80% of revenue coming from government projects and 20% from the private sector.