Announcing a grand vision to set a new standard in real estate investment under the concept of Invest Remarkably, Live Extraordinary, aiming for 10 billion baht in sales over the next 5 years.

          ‘Habitat Group’ announces its vision to become THE CREATOR OF LIFESTYLE INVESTMENT, establishing a new standard in the real estate investment market. The company reveals its strategies to drive the organization forward, emphasizing its 4 strengths that cater to the lifestyle of new-generation investors, creating valuable returns with the goal of achieving 10 billion baht in sales in the next 5 years.

            Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd., stated that the real estate business continues to show positive growth, especially in investment properties that provide valuable returns, aligning with the lifestyle of the new generation, or “Lifestyle Investment.” This is the direction the company is committed to leading in the market. Today, we are ready to take another step by announcing our vision to become “THE CREATOR OF LIFESTYLE INVESTMENT,” which is about setting a new standard in the real estate investment market, not just developing products and services but also providing value in investments under the concept of Invest Remarkably, Live Extraordinary.

            “The development of Habitat Group's real estate business in the form of Lifestyle Investment has already proven to create good results from valuable investments, providing long-term returns (Passive Income). It can also be passed on as assets to future generations while catering to the lifestyle of travel and tourism, offering a vacation experience with internationally recognized service standards,” Mr. Chanin said.

            Habitat Group is committed to becoming “THE CREATOR of LIFESTYLE INVESTMENT” to reinforce its leadership in the real estate investment business in the Lifestyle Investment format through 4 distinctive strengths towards success:

  1. UNBREAKABLE CHALLENGER: A dedicated team that continuously seeks the best for customers, looking ahead to develop products and services that meet the needs of life and valuable investments in the future.
  2. REALISTIC OPTIMIST: Prepared to face future challenges by adhering to reality as a principle and always creating opportunities, undeterred by problems and obstacles.
  3. SERVICE INNOVATOR: Focused on creating service innovations that align with rapid technological changes to elevate itself as a leading property developer.
  4. ZENITH OF VISIONARIES: Committed to studying and understanding customer behaviors both domestically and internationally to meet customer needs as much as possible, in line with the expansion of the global market.

            Habitat Group's standout feature over competitors in management is Habitat Hospitality, a subsidiary responsible for managing hotels and resorts within the group to deliver maximum returns to customers. Currently, Habitat Group has developed over 12 investment property projects (Lifestyle Investment), particularly in Pattaya, Chonburi, a leading tourist city in the country. The company has partnered with 4 leading global hotel brands: CrossTo, Windham, Best Western, and Ramada by Windham. The hotels already in operation include The Ville Jomtien, CrossTo Vibe Pattaya Seafire, and CrossTo Pattaya Oceanfire. Meanwhile, Bluefire BW Premier Collection by Best Western and Best Western Premier Bayfire Pattaya are set to open in 2020, and Windham Atlas Wongamat Pattaya will open in 2021. The project currently on sale, Ramada by Windham Mira North Pattaya, has already achieved over 50% sales within just 2 months of its official launch. Pattaya shows continuous growth with an occupancy rate of 70-80%, and significant growth is anticipated due to transportation system developments such as high-speed rail, the U-Tapao airport, and the port, which are expected to increase tourist numbers by an additional 5-7 million annually.

            Next year, the company plans to launch another mixed-use project located on over 8 rai in the Jomtien area, consisting of investment condominiums, residential condominiums, and a 5-star hotel valued at over 4.5 billion baht. In Bangkok, the company has successfully launched 3 projects: Le Roi Ruamrudee, a super-luxury residence, and the Walden brand condominiums, which are Habitat's luxury flagship brand, located in two areas: Walden Asoke and Walden Sukhumvit 39. In the second half of 2019, Habitat Group has partnered with foreign real estate experts, recently collaborating with List Group, a Japanese real estate expert, to develop two more Walden brand condominium projects: “Walden Thonglor 8” and “Walden Thonglor 13,” with a total value of over 2.8 billion baht, set to launch in Q4 2019. This aims to promote the brand and expand the market internationally through List Group's global real estate network.

            “Although the real estate business slowed down in the first half of the year due to fluctuating economic conditions from the trade war and strict lending measures from banks, the tourism industry shows strong growth, especially in key tourist cities like Pattaya, which continues to grow. This gives Habitat Group confidence to continuously develop projects to create valuable returns for investors,” Mr. Chanin stated.

            For 2019, the company aims for sales of 3 billion baht, primarily from two condominium projects in Thonglor, which will help boost sales in Q4 2019. The company is confident it can achieve its target of 1 billion baht in transfers, with a current backlog of approximately 4 billion baht, which will be gradually transferred until 2021.

            In the next 5 years, the company aims to reach sales of 10 billion baht from projects currently under development while continuously seeking opportunities for new projects to enhance living standards and provide valuable investment results for customers, responding to confidence in the business model of real estate in the Lifestyle Investment format, which is a new standard for developing investment properties.

            “Habitat Group's goal is to create value for living and investing while providing valuable investment results simultaneously to meet all customer needs as much as possible. We believe that Habitat Group's Lifestyle Investment products will be the first choice for customers because we do not only provide benefits through products and services but also offer value in living,” Mr. Chanin concluded.

Thank you for the information from www.habitatgroup.co.th