"Habitat Group" is confident that the "Lifestyle Investment" model will attract luxury hotel chains to manage properties, catering to investors. The real estate market for investment in Pattaya is growing due to various supporting factors, including its status as a popular tourist destination and opportunities for expansion under the EEC development plan. The company showcases its flagship project, "X2 Pattaya Oceanphere," a luxury pool villa resort near Bang Sare Beach, which has already achieved over 80% sales. They are also preparing to launch the premium project "Ramada by Wyndham Mira North Pattaya," a 5-star resort-style condominium in North Pattaya, during the VVIP Day on July 20-21, guaranteeing a 6% return for three years.

        Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd.—a leader in developing premium real estate projects for investment in Thailand—revealed that "the demand for investment real estate in the Pattaya market is growing significantly, both in the form of villas and condominiums. Particularly, the villa market continues to show strong demand, with buyers being high-income individuals who purchase with cash, thus facing no credit issues. Importantly, investors are beginning to seek new investment opportunities, especially in real estate markets that offer clear returns through professional property management services, which will attract more interest from investors."

        According to a villa market survey in the Pattaya and Sattahip zones by Phoenix Property Development and Consultancy Co., Ltd., the villa market priced between 10-20 million baht accounts for approximately 30% of the total market as of the end of May 2019, with an average price increase trend of 5-10% per year. Additionally, the villa market has a relatively high sales rate, reflected in the sales figures of villa projects across all price ranges from 10 to 70 million baht, totaling around 600 units, with sales reaching 72%, leaving only about 170 units available.

        In contrast to the overall real estate market in Pattaya in 2019, which faces various challenges such as the overall economic situation in Thailand and the Bank of Thailand's housing loan regulations (Loan to Value or LTV), which have led to a slowdown in the housing market, the trend of purchasing real estate for investment in tourist cities like Pattaya continues to grow. The tourism potential in Pattaya and Bang Sare remains strong, with occupancy rates of 70-80% throughout the year, coupled with good locations and ongoing developments like motorways, high-speed rail, and U-Tapao International Airport with direct flights from several countries, along with other projects under the EEC plan, making Pattaya and Bang Sare attractive destinations for both Thai and international tourists. Therefore, it depends on how competitors in the market develop their properties to ensure quality, differentiation, and alignment with their target audience.

        The "Lifestyle Investment" model caters to those purchasing real estate for investment, especially in tourist cities like Pattaya, which is gaining popularity. Investors in this model not only receive good returns and continuous cash flow but can also stay for 14 days per year. This year, it is expected that both medium and large operators will enter this competitive market in Pattaya due to the ongoing demand for vacation homes close to Bangkok and convenient travel.

        The trend of investing in real estate continues to be a high-value asset due to returns from both rental income and capital gains if invested in good locations, which differs from investments in stocks, bonds, and mutual funds that can be volatile and may yield negative returns. Investors prefer real estate investments due to their lower risk. Additionally, Habitat Group guarantees a 6% return for three years, after which profits will be shared between buyers (70%) and the project developer (30%), and owners can also stay for free for 14 days per year.

        Currently, Habitat Group has two real estate investment projects for sale: "X2 Pattaya Oceanphere" and "Ramada by Wyndham Mira North Pattaya." The "X2 Pattaya Oceanphere" is the first pool villa resort in Bang Sare with 59 units, valued at 800 million baht, offering both 1-bedroom and 2-bedroom options ranging from 147.92 to 193.90 square meters, located just 700 meters from Bang Sare Beach. It has already achieved over 80% sales, with only 10 units left, starting at 14.9 million baht. Construction is complete, and it is now operating as a hotel, allowing investors to receive immediate returns.

        The "X2 Pattaya Oceanphere" hotel stands out with its modern luxury resort-style villa design and comprehensive amenities, including an infinity pool, X2 Spa, X2 Fit, Chili Blue rooftop bar, and Ocean Bistro restaurant, providing a complete relaxation experience. The target audience for the hotel includes Thai tourists and expatriates living in Thailand, comprising 70% of the clientele, including families, young adults, and retirees.

        To respond to the growing demand for investment real estate, Habitat Group is launching another premium project: "Ramada by Wyndham Mira North Pattaya," a 5-star resort-style condominium in North Pattaya, valued at 1.5 billion baht, located on a 3-rai plot just 1.4 kilometers from Wong Amat Beach and 500 meters from Terminal 21 Pattaya. The project consists of two 8-story luxury low-rise condominium buildings with a total of 339 units, fully furnished, offering three types of rooms ranging from 29 to 55 square meters, including 314 deluxe units (92% of total units), 19 junior suites (6% of total units), and only 6 suite units. Prices start at 3.9 million baht, averaging 140,000 baht per square meter, with construction expected to begin in Q4 2019 and completion anticipated in Q4 2021.

        "With over 7 years of experience developing 7 quality investment real estate projects in Pattaya, each distinguished by the involvement of 5-star global hotel brands for management, we aim to maximize returns and enhance long-term property value for investors. Furthermore, the entry of leading hotel brands will attract quality tourists, elevating Pattaya as a destination," Mr. Chanin added.

        The "Ramada by Wyndham Mira North Pattaya" project is set to open for its first booking during the VVIP Day on July 20-21, 2019, at the Sales Gallery on Pattaya Soi 3 (North Pattaya). For inquiries, call 061-840-0006 or visit the Habitat Group sales office on the 15th floor of Athenee Tower, Bangkok, at 081-450-0002, or register online today at https://register.ramadapattaya.com/ with a guaranteed return program of 6% for three years and a registration discount of 200,000 baht.

             For more information about Habitat Group's various projects, visit their website at www.habitatgroup.co.th or call 02-168-8266 or 081-451-0002.

Thank you for the information from www.habitatgroup.co.th