Landy Home Invests Another 50 Million to Launch New Branch in the Heart of the City Next to BTS Phra Khanong, Elevating It to a 'Home Building Learning Center' to Meet Urban Needs

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         Ms. Parrat Maneeratnaporn, Assistant Managing Director and Sales Director of Landy Home (Thailand) Co., Ltd.<\/strong><\/span> stated, "The continuous opening of new branches under modern services and innovations is a key strategy that Landy Home <\/strong><\/span> prioritizes to drive business growth. In the past, we have grown by 5-10% through comprehensive marketing strategies, such as ongoing promotional campaigns to accelerate customer decision-making, alongside building brand awareness through roadshow activities and emphasizing communication with customers via online channels for widespread and rapid consumer access, while launching new house designs every year, showcasing our superior business potential over other home construction companies, allowing Landy Home to close home construction contracts worth over 2 billion baht. Additionally, Landy Home places importance on developing knowledge in home design, materials, and financing, leading to the idea of creating a new branch in the city center as a learning center for home building under the concept of Home Builder Center <\/strong><\/span> equipped with modern technology that meets urban lifestyles, featuring the largest and most modern house designs all in one place, with convenient access to reinforce our position as the number one home construction center in Thailand."<\/p>

          "Recently, to provide comprehensive services, we have expanded the Sukhumvit branch as the 8th branch. Landy Home emphasizes quality control standards in service and construction consistently, providing training to employees to ensure uniform standards across all branches. The needs of customers in each area or province vary, allowing each Landy Home branch to understand the different customer demands. Beyond good service and construction standards, Landy Home also prioritizes selecting quality construction materials to build the best homes for customers. The location on Sukhumvit Road, a business hub with convenient access, gives Landy Home confidence in launching this new branch as a knowledge source for everyone interested in home building. With the company's potential and leadership in the home construction business, whether in construction, innovation, or comprehensive services, this Sukhumvit branch has emerged in the Sukhumvit-Rama 4 area, providing customers with a complete One Stop Service in one place. The growth of the business and the commitment of management will not stop at just this level of service and construction development."<\/p>

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          Ms. Patra Maneeratnaporn, Marketing and Product Design Director of Landy Home (Thailand) Co., Ltd.<\/span><\/strong> highlighted that the opening of the Sukhumvit city center branch allows Landy Home <\/strong><\/span> to develop the showroom into a Home Builder Center <\/strong><\/span> that gathers experts to provide knowledge in various areas such as design, construction, and technology. Additionally, there are aspects of financing and feng shui, among others, to share knowledge and experiences with those interested in home building. Furthermore, the Sukhumvit branch of Landy Home <\/strong><\/span> is the most modern Home Builder Center in Thailand, offering a multimedia experience where just a touch can provide a unique home building experience compared to other home construction centers. The branch is elegantly designed with a lounge-like atmosphere, crafted by leading interior designers in Thailand, providing a fresh experience where customers can view homes and receive consultations from experts, creating a friendly atmosphere. The Sukhumvit branch also features popular house designs from 2016 to 2018 and six new house designs launched earlier this year, along with a selection of construction materials available on-site.<\/p>

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         The location of this branch is near the Sukhumvit-Rama 4 intersection, which meets the needs of customers with urban lifestyles. Accessibility is a crucial factor; the Sukhumvit branch connects with two transportation routes, facilitating travel from various areas including Sukhumvit, Rama 4, Srinakarin, Sathorn, Bangna, etc. Additionally, it is a business district with leading shopping centers and renowned restaurants, and is close to both private and government educational institutions with departments related to design and housing technology development. In this area, single-family homes range from mid-range to high-end, priced between 30 million to 150 million baht, indicating a relatively high purchasing power among residents and a sophisticated lifestyle. It is expected that the Sukhumvit branch, as a knowledge hub for those interested, will also serve as a platform for sharing experiences from various experts. During the new branch opening, Landy Home has offered special promotional campaigns to delight customers, such as free deep foundation piles, discounts based on booking amounts, upgrades for senior bathrooms, pest-free home systems, and material upgrades, Ms. Patra Maneeratnaporn stated.<\/p>

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         Mr. Panit Maneeratnaporn, Construction and Office Management Director of Landy Home (Thailand) Co., Ltd.<\/strong><\/span> discussed the overall construction efficiency and service standards of Landy Home <\/strong><\/span> and revealed that Landy Home <\/strong><\/span> has developed a semi-prefabricated construction system 'NOVA SYSTEM <\/strong><\/span>' utilizing advanced Japanese construction technology, with quality control of all production steps from the factory, ensuring uniform material standards. The system is characterized by rapid construction and cost savings, along with a multi-joint lock steel beam and column connection system that provides customers with greater structural strength, guaranteed for 20 years. With the trust of over 5,000 customers who have built homes with Landy Home, there have been no complaints regarding structural issues.<\/p>

          Landy Home has developed a pest-free home system 'CP Design <\/strong><\/span>' featuring modern sanitation systems, focusing on design to break the life cycle of cockroaches, ensuring that every home built with Landy Home is nearly 100% free from cockroach issues without relying on chemicals. As Thailand transitions into an aging society, every household has elderly members. Issues related to housing that are unsuitable for seniors, such as walkways and bathrooms, create difficulties in daily life, requiring constant care from younger family members, leading to family unhappiness. Landy Home is committed to all customers, developing the 'Landy Elder Care' home innovation to accommodate seniors with health and mobility limitations, allowing them to live comfortably at home, including features like handrails and ramps, with safety as a priority.<\/p>

          Another concern for those considering building a home is the fear of contractors abandoning projects and escalating costs. The company has developed an intelligent work tracking system 'Landy Work Flow System <\/strong><\/span>' to manage the workflow of all parties involved efficiently. Throughout the construction period, customers' homes will be closely monitored by professional engineers who will oversee the site and continuously report construction progress to customers at every step through the most effective tracking system available today, alleviating customer concerns during the home construction process.<\/p>

          Regarding Landy Home's <\/span><\/strong> perspective on the overall direction of the home construction business in Thailand during the first half of 2019, the company sees a positive trend continuing, as the first quarter showed increased demand for home construction and consumer purchasing power. The value of construction has expanded compared to previous years, and consumers are increasingly opting to build homes, favoring professional large-scale contractors over smaller subcontractors for reliability and convenience, along with comprehensive services. Currently, new home construction companies are entering the market to compete for market share, leading to intense competition. Therefore, it is essential to create appealing promotional campaigns to stimulate customer decision-making while differentiating in design and standard materials, as well as introducing new innovations to reduce labor issues and expedite construction while maintaining construction standards and ensuring traceability at every step, alongside developing diverse house designs to meet customer needs and suit the living conditions of all ages, under excellent service standards.<\/p>

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Thank you for the information from www.landyhome.co.th <\/a><\/p>