Pruksa, the leading company in the real estate sector, showcased its first-quarter performance with a profit of 1,686 million baht, growing by 96%. The company generated revenue of 11,881 million baht, an impressive increase of 44% compared to the previous year, and achieved sales of 11,178 million baht. Pruksa continues to maintain its position as the number one brand in terms of image and positive feedback from consumers online. The company is preparing to launch a new business, "DEAL," which will focus on buying, selling, and renting properties for comprehensive living solutions. Additionally, Pruksa plans to revamp its IVY brand, aiming for a grand launch of a new high-end condominium by the end of this year.

Ms. Supatra Paopiemsub, Deputy CEO of Pruksa Holding Public Company Limited, revealed the Q1 2019 results, stating, "The company achieved a net profit growth of 96%, reaching 1,686 million baht, doubling compared to the same period last year when the profit was 862 million baht. Revenue stood at 11,881 million baht, a 44% increase from 8,274 million baht in the same quarter last year, with sales of 11,178 million baht. The company has a backlog of 32,443 million baht at the end of the first quarter, with 17,834 million baht expected to be recognized as revenue in 2019, accounting for 51% of the remaining revenue target for the year. Furthermore, there is a backlog that ensures the company's stability for the next two years, totaling 14,608 million baht, along with 185 projects currently in the sales pipeline valued at 94,430 million baht."

For the second quarter, the company plans to enhance its sales excellence by further developing its capabilities through the new "DEAL" business, which will provide services for buying, selling, and renting residences. This initiative will utilize a digital platform and AI matching system to help customers find properties that meet their needs, along with a real-time management system for transactions and data. In addition to the existing sales channels through over 3,000 brokers, B2B, and Pruksa Members.

Moreover, to reach consumers in the digital age more effectively, the company is expanding its sales excellence through e-commerce by partnering with Shopee, the leading e-commerce platform with the highest downloads. Promotions will begin on June 6, offering customers special privileges to book homes for just 6 baht through Shopee, with more details to follow soon.

Regarding the project launch plan for the second quarter, the company intends to open 17 new projects valued at 22,450 million baht, including 8 townhouse projects, 7 single-family home projects, and 2 premium projects. Pruksa recently launched a new premium brand, CHAPTER, which has received positive feedback from high-end customers. Additionally, by the end of this year, the company plans to revamp the IVY brand, emphasizing superior material specifications and interior design, which will elevate Pruksa's condominium projects to the next level. With all these strategic plans, we are confident that Pruksa will achieve its set goals," Ms. Supatra concluded.

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