"Property Perfect" is advancing its project development strategy to create a sustainable environment, building on its efforts in environmental management and energy conservation to deliver a better quality of life for residents. For the business direction in 2019, the company aims for sales of 21.6 billion baht and plans to launch 20 new projects worth 38.4 billion baht.

 

            Mr. Chai Nit Atthayanasukul, Chief Executive Officer, Mr. Wongkorn Prasithwiphat, Managing Director, and Ms. Sirirat Wongwattana, Chief Financial Officer of Property Perfect Public Company Limited, announced the business plan for the group. This year's strategy will focus on continuing the development of projects that prioritize sustainable environmental preservation and serious energy conservation to set a new standard for living. This begins with the launch of innovative housing projects utilizing the best Japanese technology that is environmentally friendly from the construction phase to comfortable and safe living, free from pollution issues, in collaboration with Sekisui Chemical from Japan. The company has also partnered with PTT Public Company Limited, which specializes in energy, to introduce Smart Energy technologies, including the EV Wall Charger (a product developed jointly by PTT Oil and Retail Business Public Company Limited and PTT, which will serve as a new standard in the high-end housing segment and support EV Ready standards in general housing). Additionally, the company is developing projects and discussing with PTT to implement energy management technology (Smart energy monitoring and management) using Artificial Intelligence and renewable energy sources such as Solar PV to provide services in Property Perfect projects for the first time in Thailand's real estate sector.

 

 

            The company will also have operational guidelines that emphasize environmental aspects, including the continuous development of lake areas with three additional sites, totaling 183 rai, to help reduce temperatures in the projects. There are plans to increase green spaces in the projects by planting trees to help purify the air, manage waste within the projects by increasing the number of houses built with prefabricated systems to 80% of all houses, or 2,000 units this year, to reduce construction waste. The company will install air quality monitoring devices within the projects. In terms of energy conservation, there is a concept for energy-efficient buildings by installing solar panels in both clubhouses and sales offices to generate electricity from sunlight for use in buildings, and replacing all light bulbs with energy-saving bulbs, as well as installing smart street lights that operate automatically and have CCTV powered by solar energy.

 

            For the real estate business plan this year, the group aims for sales of 21.6 billion baht, consisting of Property Perfect's sales target of 20.5 billion baht from low-rise projects worth 12 billion baht, condominiums worth 7 billion baht, and condominiums in Japan worth 1.5 billion baht. The sales target for Grand Asset is set at 1.1 billion baht. This year, Property Perfect plans to launch 17 new projects worth 20 billion baht, including 16 low-rise projects worth 18 billion baht and one condominium project worth 2 billion baht. Meanwhile, Grand Asset plans to launch three new projects worth 18.3 billion baht, including two condominium projects worth 16 billion baht and a villa project in Rayong worth 2.3 billion baht.

 

 

            In addition to launching the modular innovative housing project in collaboration with Sekisui Chemical this March in four locations: Krungthep Kreetha, Ramkhamhaeng, Chaeng Watthana, and Rattanathibet, with a total value of 2.2 billion baht, the company will also launch high-end single-house projects in collaboration with Hongkong Land in the Chaeng Watthana area worth 10 billion baht and in the Bangna area worth 5 billion baht. For condominium projects in collaboration with Sumitomo Forestry, the Hyde Heritage Thonglor high-end condominium project worth 6 billion baht is scheduled to launch in February, and there are plans to launch a riverside condominium project on Charoen Nakhon Road worth 10 billion baht in the fourth quarter of 2019.

 

 

            For the group's estimated revenue this year, it is set at 27.555 billion baht, consisting of Property Perfect's revenue of 20 billion baht, Grand Asset's revenue of 1.1 billion baht, hotel business revenue of 4.5 billion baht, land sales revenue of 1.74 billion baht, and rental business revenue of 215 million baht. The company is confident it will meet its targets, as this year the group has a backlog of sales waiting to be recognized at 32.29% or 6.813 billion baht. For the group's hotel business, this year's estimated revenue will increase from the Royal Orchid Sheraton Hotel, benefiting from the opening of Icon Siam. Additionally, revenue will also increase from the official opening of the Hyatt Regency Sukhumvit this March, along with the launch of a rooftop restaurant and a focus on MICE business to boost revenue from food and beverage.

 

 

Thank you for the information from www.pf.co.th