Habitat Group is making strides in the CBD real estate market, building on the success of the 'Walden' brand with the launch of a new low-rise luxury condominium project, 'Walden Sukhumvit 39', valued at 950 million baht. The project is based on the concept of Low Rise High Life, emphasizing a design that integrates living closely with nature, addressing the diverse needs of urban dwellers and investors. The rental market in the Sukhumvit area is the most expensive, with rates reaching 1,000 baht per square meter per month, and a projected rental yield of 5% per year.

           Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd., a leader in premium real estate development for investment in Thailand, revealed that the high-end condominium market continues to expand. It is highly sought after by both homebuyers and Thai and foreign investors. The potential for development is quite limited, especially for land in the Sukhumvit area and land near the BTS, which is in high demand, with land prices continuously rising. This has significantly impacted condominium prices in Sukhumvit 39 over the past five years (2014-2018), with average selling prices increasing from 160,000 baht per square meter to 275,000 baht per square meter today.

           It is expected that the trend of developing luxury low-rise condominium projects in this area will increase, as it is a profitable location for rental income and has one of the highest occupancy rates in Bangkok, with rental prices at 1,000 baht per square meter per month. Additionally, it has been found that there is a significant number of foreigners living in Sukhumvit 39, particularly Japanese nationals, with approximately 100,000 families or about 250,000 people.

           Therefore, Habitat Group sees an opportunity in this market and has launched a new luxury low-rise condominium project under the brand "Walden Sukhumvit 39," which stands out for its design that brings residences closer to nature. The project features well-designed living spaces that allow for a unique urban lifestyle and meets the needs of both Thai and foreign customers seeking genuine residences, as well as investors looking for properties with potential. This also builds on the success of the 'Walden' brand, the first project in the Asoke area, which launched earlier this year and has already achieved 90% sales.

The 'Walden Sukhumvit 39' project has a project value of 950 million baht, consisting of a luxury low-rise condominium for residential and investment purposes. It features one building with eight floors and a total of 116 units on a plot of 0-3-22 rai, located in Sukhumvit 39. The units include 95 one-bedroom apartments ranging from 34.56 to 45.77 square meters, 14 two-bedroom apartments ranging from 53.25 to 59.44 square meters, and 7 two-bedroom loft garden units spanning 60.53 square meters. Construction is expected to begin in the third quarter of 2019 and be completed for occupancy by the second quarter of 2021, with prices starting from 5.9 million baht.

           "Sukhumvit is a prime location that is not only a residential area but also an important business hub. It has all the necessary components, including transportation, five-star hotels, leading offices, shopping centers, tourist attractions, hospitals, and renowned educational institutions. The project's highlight is its location in the Phrom Phong area, which is known for its unique charm. The project is situated in Sukhumvit 39, close to the BTS Phrom Phong station, EmQuartier shopping mall, and Emporium, as well as Samitivej Hospital and prestigious schools, making it ideal for customers seeking both privacy and a vibrant urban lifestyle," Mr. Chanin stated.

            The target market will focus on 70% investment buyers and 30% owner-occupiers, as Sukhumvit is a profitable area for rental income. Based on the current rental rate of 1,000 baht per square meter per month, it is expected that "Walden Sukhumvit 39" will have rental prices ranging from 30,000 to 60,000 baht per month, with an average rental yield of around 5% per year. In comparison, the average rental yield in central Bangkok is about 3% per year, making condominiums in this location attractive for rental investment.

            The "Walden Sukhumvit 39" project emphasizes luxury design, offering privacy while creating spaces that connect residents with nature in the heart of the city. Green trees provide shade in both indoor and outdoor areas, and the common areas are designed for comfort. Each unit features a spacious and airy design, with large usable areas and adaptable functions to suit the lifestyles of residents, along with modern furnishings from leading brands.

            Additionally, the project boasts comprehensive amenities to meet all needs, including a lobby, fitness room, and large rooftop facilities surrounded by greenery and a swimming pool, providing relaxation and enjoyment in a comfortable urban atmosphere. Amenities include adult and children's swimming pools, a jacuzzi, an onsen, and spaces for family activities such as a barbecue area, garden, and playground.

            Moreover, the "Walden Sukhumvit 39" project stands out with innovations and technologies for living, such as automated parking, which saves time in finding parking spaces, and the "Walden Privilege" smart tablet, an innovation that facilitates shopping for groceries delivered directly to residents' doors, as well as cleaning services, food ordering, and bill payment services at the touch of a finger.

            "The 'Walden Sukhumvit 39' project is one we are confident will receive a positive response from customers, as it is located in the city center. Considering the investment potential from both rental income and long-term ownership, it has high investment potential due to the increasing demand from both Thai and foreign residents moving to live near their workplaces, especially Japanese and Chinese nationals, as well as real estate investors. This is a primary target group for Habitat Group, and the company will manage rental operations and maintenance services through Habitat Hospitality Co., Ltd., a subsidiary with a professional team experienced in rental management to assist investors, along with a capital gain of 3-5% each year," Mr. Chanin concluded.

           Habitat Group is preparing to hold an Exclusive Booking Day from September 22-23, 2018. Interested parties can visit the sales gallery to view the sample units of the "Walden Sukhumvit 39" project and find more information on the website www.habitatgroup.co.th or call 02-168-8266.

Thank you for the information from www.habitatgroup.co.th