Central Pattana celebrated the grand opening of 'Central Phuket' with the concept 'The World Comes to Play', creating a downtown in the heart of Phuket that caters to luxury leisure and shopping needs, the first of its kind in Asia.

- Preparing global magnets to attract quality tourists, including luxury brand shopping, sightseeing attractions, and experiencing Thai culture, expecting to double traffic and spending in the center.

- Hosting a global 'Playlist' featuring international shows, street performances imported from Canada, Italy, and Japan, while enhancing Phuket's culinary reputation with the exclusive 'Phuket Menu' at Central Phuket.

- Luxury promotions for the center's opening: Spend 5,000 THB or more and receive a complimentary 'Phuket Signature Sense & Blend' by Central Phuket x DIVANA.


Phuket (September 10, 2018): Central Phuket Shopping Center is now open, hosting a grand opening event under the concept 'The World Comes to Play', responding to luxury tourism and leisure relaxation combined (Luxury & Leisure), targeting both Thai customers and quality tourists, aiming to become 'The World’s Must-Visit Destination in Thailand', completing Phuket as a perfect seaside resort city. The downtown area is set to rival Ratchaprasong with over 400 global lifestyle brands, shops, and restaurants, along with the first-ever import of a special global show 'Star Catcher' 360° Innovative Live Performance by Creativiva from Canada, debuting in Phuket. Additionally, a promotion for the center's opening: Spend 5,000 THB or more and receive a complimentary Limited Edition 'Phuket Signature Sense & Blend' by Central Phuket x DIVANA. For tourist customers, signing up for The 1 Tourist will immediately receive a Central Phuket tote bag and many more promotions from leading stores from now until October 14, 2018.

Mr. Precha Ekkunagool, CEO and President of Central Pattana Public Company Limited, stated, "Central Phuket is a luxury flagship brand that we prioritize and take great pride in. It represents our highest investment project in history, valued at 20 billion THB, located on 111 rai with a total project area of 400,000 square meters. It is a world-class mega project that we are committed to developing to the highest standards to create excellence for Phuket province while establishing a downtown area in the city, targeting global tourism with a focus on international tourists making up 50% of visitors, equal to 50% Thai customers, and we hope to create an impressive experience at every touchpoint for our customers."

"The highlight magnets will attract quality tourists who spend significantly, including 'Tales of Thailand', reflecting Thai lifestyles from all regions within the largest shopping center 'Tribhum' (Tri-Bhum), a 3D virtual adventure in the world's first fantasy walkthrough (opening November 2018), and 'Aquaria', a new aquarium concept in Thailand featuring over 25,000 animals. Additionally, we have created special experiences for tourists, such as the Durian Pavilion, a special zone dedicated to providing experiences of tropical fruit tasting, including durian, the Trimurti Shrine with a statue made of pure gold, similar to that at CentralWorld, along with a special lounge for tourists offering personalized services to meet all tourist needs. We aim to increase spending and traffic from tourists by more than double," Mr. Precha added.

For various features in the center, designed to be landmarks for photography and relaxation spots for customers, were created by 'Mr. Korakot Aromdee', a contemporary artist award winner from the International Trade Promotion Office (Public Organization) or SACICT, who assisted in the design (Art Award 2017 from the Office of Contemporary Art and Culture and ASEAN Selection 2017). Under the concept of Innovation Craft and Basketry, the design blends Thai elements with contemporary styles, creating various zones such as the Enchanted Garden, simulating the heavenly city of Tavatimsa, beautifully adorned with gold and seven types of glass, featuring a palace where Indra resides, decorated with a large pond, heavenly lotus flowers, and beautiful plants; Ra Kang, integrating customer service points with Thai art such as bells, where the proportions of the bells are based on ancient designs but made contemporary, becoming a beautiful photo spot; and The Great Epic, a sculpture from the Ramayana depicting the battle between Rama and Ravana, towering two stories high, captivating tourists.

"During the Grand Opening event, we organized the World Playlist, a grand global event featuring a special 360° Innovative Live Performance by Creativiva from Canada, showcasing the show 'Star Catcher' for the first time in the world in Phuket from September 10-16, 2018, along with leading street performances from Italy and Japan. We also offer special promotions for the center's opening: Customers spending 5,000 THB or more will receive a complimentary Limited Edition 'Phuket Signature Sense & Blend' by Central Phuket x DIVANA, a luxury Thai spa brand renowned internationally. For tourist customers, signing up for The 1 Tourist will immediately receive a Central Phuket tote bag and many more promotions from leading stores. Additionally, we have crafted an exclusive food menu available only at Central Phuket, or the Phuket Menu (Exclusive Menu Only At Central Phuket), in collaboration with partner restaurants promoting Phuket's culinary reputation, including Tai Omakase by Red Snapper, Famous Coffee, Rock & Baby, Mai Mon, Pancake Corner, Thaivetro, MK Live, Laem Charoen, Oishi Eaterium, Chili, Mango Mania, ZEN Japanese Restaurant, and more," Mr. Precha concluded.

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