Patranan Asset Co., Ltd., a real estate developer in Bangkok with over 30 years of experience, has identified an opportunity to penetrate the housing market for the Millennial generation in the Sathorn-Thonburi area, which is experiencing significant growth due to large-scale mega projects. They are set to launch an 8-story low-rise condominium project named ‘HYPE Sathorn-Thonburi’, promoting the concept of ‘Urban Playground’. Reservations will be open from September 1-2, starting at just 1.79 million baht.

          Mr. Porchai Kritsadawarakul, Managing Director of Patranan Asset Co., Ltd., a real estate development expert in Bangkok for over 30 years, revealed that based on their extensive experience in developing various projects and understanding consumer behavior across different demographics, they have studied the growth opportunities in the real estate market and the potential of the Sathorn-Thonburi area. They found that this area is undergoing a significant transformation from low-rise to high-rise living, and it is expected to evolve into a fully vertical society.

          Particularly in the Thonburi area near the Sathorn-Charoen Nakhon-Klong San bridge, there are large-scale mega projects underway, such as a major shopping center and a six-star hotel in the Icon Siam project, along with the construction of the Golden Line sky train, which connects to the Krung Thonburi station and links to the Purple Line and Red Line, which have already begun construction this year.

          Similarly, the behavior of residents in this area is shifting towards a new generation lifestyle, clearly adapting to urban living due to the anticipated convenience of transportation in the future. This area is expected to attract the younger generation looking for housing close to business centers, alleviating congestion in the economic hubs of Sathorn, Silom, and Charoen Krung, among others. The project's location in Sathorn-Thonburi is likely to meet the needs of both location and affordability.

          Ms. Sararin Ruangpanyawut, Executive Director of Patranan Asset Co., Ltd. stated that due to the changing behavior of residents towards a new generation lifestyle, the company has adjusted its business strategy and expanded its market focus to target the Millennial consumer group by launching the HYPE Sathorn-Thonburi project, an 8-story condominium project valued at 2 billion baht. This condominium caters to the lifestyle of the new generation, who are fast-paced and active, being just 600 meters from the Krung Thonburi sky train station, and close to the Golden Line and Icon Siam, a major shopping center that will modernize the Charoen Nakhon area.

          (HYPE) Sathorn-Thonburi  comes with the concept of ‘Urban Playground’, transforming every ordinary day into a fun day because life has many facets. “Home” is designed to be a relaxing space for residents, featuring a distinctive design inspired by the concept of ‘GO WITH THE FLOW’. The design emphasizes openness and comfort, creating a home-like feel. The corridors in the building are expanded to a maximum width of 5 meters to accommodate large trees and allow ample sunlight and breeze into the building, providing a true connection with nature.

          HYPE (HYPE) Sathorn-Thonburi also caters to urban lifestyles with complete amenities under the concept of ‘PLAYHOUSE’, allowing residents to Play Harder with the ‘H Boxing Gym’ for free workouts, whether boxing or light yoga, and a ‘Fitness room’ equipped with various exercise machines and facilities. Residents can Work Hard in the Co-Workspace, which offers comfortable workspaces with privacy and complete amenities available 24 hours. Alternatively, they can enjoy the Co-Recipe or Co-Kitchen Space, a communal kitchen area for showcasing culinary skills. Additionally, there is an ‘H Lobby’ for those who need a small space for storage or a communal area for keeping belongings without clutter, along with a large communal swimming pool ‘H Swimming’ and a relaxation garden ‘H Garden’.

          The HYPE (HYPE) Sathorn-Thonburi project consists of 8-story condominiums situated on a 7-rai plot, comprising 5 buildings with ground-level parking, totaling 914 units. The breakdown includes Building A with 158 units, Building B with 161 units, Building C with 160 units, Building D with 224 units, and Building E with 211 units. The starting unit sizes include Studio units of 25.2 square meters, 1-bedroom units ranging from 29-43 square meters, and 2-bedroom units ranging from 45-51.36 square meters. Reservations will be open from September 1-2, 2018, with prices starting at just 1.79 million baht. Online registration is available to receive a furniture package and a 50,000 baht discount at www.hype-condo.com or for inquiries, call 065-209-8888.

Thank you for the information from www.hype-condo.com