New!! Sansiri has launched 'XT', the first lifestyle condominium in Thailand, aiming to capture the hearts of millennials by breaking all condominium rules with the concept of Extend Your Style, allowing room customization to suit personal preferences along with Co-Sharing Spaces in the prime location of the Central Millennial District.

          Sansiri is transforming the real estate industry by launching a new lifestyle condominium brand, 'XT Condominium' #SansiriXT, in response to the growing trend among millennial customers. This innovative concept, Extend Your Style, offers the first freedom in Thailand to choose room layouts designed to accommodate the diverse lifestyles of millennials. It also introduces a new social platform for like-minded individuals to share access to Co-Sharing Spaces across all XT projects, promoting a smart living experience with cutting-edge technology. This reinforces Sansiri's vision of developing real estate projects with a primary focus on customer satisfaction, under the concept of creating and delivering a perfect living experience #CompleteYourLivingExperience. The launch includes three projects in prime locations favored by millennials (Central Millennial District): Ekkamai, Huai Khwang, and Phaya Thai, with a total value of 21 billion baht, marking the highest simultaneous project launch value in Sansiri's history. This is part of the push to make this year the best year for Sansiri or #SansiriBestYearEver, with the first sales event taking place at XT Dimensions from August 3-5 at the Park Paragon, Siam Paragon shopping center.

          Mr. U Phaholyothin, Chief Creative Officer of Sansiri Public Company Limited, stated, "With our unwavering vision as a leader in the Thai real estate market, prioritizing customers (Human Centric) under the concept of creating and delivering a perfect living experience #CompleteYourLivingExperience, combined with positive signals from the overall economy, has led to the development of new projects by Sansiri based on in-depth research and understanding of target behaviors. One of the key demographics that Sansiri is focusing on is:

          'Millennials' or the population born between 1980 and 2000, have become the driving force of the country's economy and society moving forward. This is evident as 60% of Sansiri's employees are millennials. Statistics from Sansiri customers between 2013 and 2017 show that the number of young customers aged 21-30 purchasing Sansiri projects increased by 25% over five years, with a trend expected to rise further in the future."

          "The millennial group is a crucial target audience that Sansiri is closely monitoring due to their distinctive behaviors and unique lifestyles. Additionally, nearly 80% of millennials prioritize creating new experiences or Experience Over Things, living through the Sharing Economy trend rather than owning property. This has led to the development of housing that meets the needs of millennials and the creation of a lifestyle condominium brand (New Lifestyle Condominium) under the concept of 'Extend Your Style', which is more than just a residential project but a brand for the true lifestyle of millennials."

          "Sansiri aims for XT to set a new standard for the condominium industry in Thailand, starting from a deep understanding of the identity and needs of the target group, including attitudes, ideas, behaviors, values, life goals, and personalities. This research was conducted in collaboration with TCDC, along with data collected from other studies, which were then processed through the Design Thinking Process to create the XT brand that offers a unique living experience and environment while maintaining Sansiri's high-quality standards. XT is a condominium that meets all aspects of life, including work, relaxation, and various activities, and is a living condominium because XT never stands still, is never outdated, and continuously offers new experiences and proposals to customers, true to the saying, 'You can always expect something new in the future XT condominiums.' Mr. U concluded.

          Mr. Piti Jarukhamjorn, Senior Assistant Managing Director of Condominium Project Development at Sansiri Public Company Limited, added, "Sansiri is ready to launch the XT brand with three projects in the millennial-friendly Central Millennial District (CMD), addressing both the lifestyle and work needs of these individuals, with a total value of 21 billion baht, marking the highest simultaneous project launch value in Sansiri's history. This is one of the highlights of the year for Sansiri or #SansiriBestYearEver. The three selected locations in the Central Millennial District feature prime land that allows millennials to save time and enjoy Extra Time in Life, including XT Ekkamai, a project developed in collaboration with Tokyu Construction Co., Ltd., located 1.5 km from Ekkamai BTS station, with prices starting at 4.59 million baht. This project is designed for the new generation with a dynamic lifestyle, enjoying work and life, socializing at night, featuring a Sky Lounge on the rooftop with a 360-degree view of Bangkok, along with a fitness center and a Swimming Pool Cinema. XT Huai Khwang is located 75 meters from Huai Khwang MRT station and 5 minutes from Central Rama 9, with prices starting at 3.69 million baht. This project is set to create exciting experiences for XT residents to discover the enchanting life hidden in the heart of Huai Khwang, a lifestyle area that caters to all preferences, featuring a Hidden Skybar concealed behind a bookshelf, creating thrilling experiences for residents during their leisure time. XT Phaya Thai is located 500 meters from Ratchaprarop Airport Rail Link station and just 600 meters from Phaya Thai BTS station, with prices starting at 4.9 million baht. This project boasts a prime location, connecting diverse lifestyles surrounded by prestigious educational institutions, leading shopping centers, and convenient transportation, along with the highlight of Interactive Fitness that will create a new dimension in exercising without residents needing to step outside the condominium."

          Furthermore, Sansiri has utilized data from studying millennial behaviors to redefine residential design with the concept of Explore your space, Expand your lifestyle, highlighting three key features that revolutionize the real estate industry, allowing residents to design their living spaces and lifestyles without limits, including:

1. EXPLORE YOUR SPACE with Personalized Room Layouts – Freedom to choose room layouts designed to accommodate the diverse lifestyles of millennials through six room styles: The Fashionista with a large walk-in closet, The Snoozy Head with an expanded bedroom space, The Visionary with a larger workspace, The Party Goer with a spacious living room for parties, The Master Chef catering to cooking enthusiasts with a separate kitchen, and The Naturalist featuring green spaces from a lush balcony, along with Flexible Furniture controlled by an electrical system via the Home Service Application to adjust the room layout according to daily lifestyles.

2. EXPAND YOUR LIFESTYLE at Co-Sharing Spaces – A new platform for a community of like-minded individuals to exchange access to different Co-Sharing Spaces across all XT projects, inspired by the lifestyle of the new generation who enjoy the Sharing Economy culture today, catering to the diverse lifestyles of each individual, including Co Work/Play Space at XT Ekkamai for collaborative work, Creative Studio at XT Huai Khwang that allows for collaborative artistic creation, and Co-Creation Space at XT Phaya Thai where XT residents can enjoy and relax with virtual reality experiences in the VR GAME ROOM and future Co-Sharing Spaces from the XT projects.

3. Virtual Activities – Presenting a smart living experience with new technology in the XT style, including Virtual Exercise machines, live-streamed fitness classes from renowned fitness studios, Igloo Home technology for requesting one-time door access codes via smartphones, Home Automation systems for controlling various electrical appliances within the unit and common areas, Smart Wash machines connected to notifications via the Home Service Application, New Concept Convenience Stores, Wi-Fi in common areas, smart lockers, and electric vehicle charging stations, etc.

          Moreover, Sansiri has created the XT Experience, a marketing initiative introduced for the XT project, aimed at creating a living experience in the XT style even before moving in. This allows customers to choose from a variety of promotions that cater to their lifestyles, including Health & Wellness, Travel experiences, Lifestyle experiences, or Gadget experiences, such as TCDC membership, access to training courses with leading banks, exclusive party invitations, Netflix/Spotify memberships, Virgin Fitness memberships, and JustCo Co-Working Space memberships, among others. Customers will also receive regular updates and special privileges in areas of interest. For those interested, they can join the phenomenon of millennial living and experience the concept of the XT lifestyle condominium brand for the first time in Thailand at the XT Dimensions, which will launch three projects simultaneously during the event from August 3-5 at the Park Paragon, Siam Paragon shopping center.

          "The creation of the XT brand aims to be the New Lifestyle Condominium, the first in Thailand to meet the lifestyle needs of millennials and fully extend their style. Ultimately, it returns to Sansiri's concept of #CompleteYourLivingExperience to deliver the most perfect living experience to Sansiri residents. All of this is the core of Sansiri's real estate development approach, and the XT brand will continue to build on this success for Sansiri, as XT will be a residence that never stands still, never goes out of style, always offering new experiences and proposals to customers," Mr. Piti concluded.

Thank you for the information from www.sansiri.com