Ananda Development Public Company Limited is a real estate company focused on developing residential spaces that meet the needs of urban living. The company emphasizes convenient locations for commuting, working, and urban lifestyles, reinforcing the concept of "URBAN LIVING SOLUTIONS" that encompasses all aspects of life—LIVE-WORK-PLAY—making it easier for city dwellers to live their lives and have more time to create positive contributions for themselves, their families, and society.

          Mr. Chanont Ruangkritya, CEO and Managing Director of Ananda Development Public Company Limited, stated that this year, Ananda has launched a Corporate Campaign titled “URBAN SOUL”, aiming to empower urban residents to rise up and create positive energy, becoming part of the movement to shape the city in their own way (THE SOUL OF THE PEOPLE IS THE SOUL OF THE CITY). This campaign seeks to awaken the urban spirit (URBAN SOUL), which is the life and breath that drives the city forward in a way that reflects individual lifestyles and identities freely and powerfully, inspiring others to adopt a positive attitude and motivating them to improve the livability and vibrancy of the city. Because the people and the spirit of everyone are the solutions that lead to the city's development and improvement.

The “Urban Soul” campaign utilizes music or Music Marketing to reach all demographics, creating a new experience in conveying the Lifestyle of Urban Street Culture through an Internet Film that reflects the positive energy and voice of city dwellers in a rap style, collaborating with the team Rap is Now and featuring two artists, UrboyTJ and DaBoyWay (Way Titanium), who contributed lyrics and melodies to the song “FEEL YOUR SOUL”. The song narrates the colorful street lifestyle of urban dwellers from various perspectives, showcasing iconic and hidden places that possess charm, revealing a new viewpoint of Bangkok and emphasizing that a city cannot thrive without its people, as each individual is a crucial part of making the city better. It encourages them to live authentically, infusing their spirit into the city and collectively driving it forward. Additionally, there is an online activity “Sound of Soul Contest”, where “ANANDA X RAP IS NOW” invites urban residents to cover the song “FEEL YOUR SOUL” in a way that reflects their own SOUL for a chance to win a cash prize of 100,000 Baht. Interested participants can register for the event at https://www.ananda.co.th/urbanlivingsolutions/urbansoul.

          To take action and stimulate positive energy, inspiring urban living, Ananda Development PCL has partnered with various groups such as EMQUARTIER, HYPEMAKER BY HYPEBEAST, ATMOS, URBAN CREATURE, and RAP IS NOW to organize a major event to ignite URBAN STREET CULTURE for city dwellers at the event... “IGNITE YOUR URBAN SOUL” ANANDA X EMQUARTIER X HYPEMAKER BY HYPEBEAST X ATMOS X URBAN CREATURE X RAP IS NOW.

The activities within the event will launch the Ananda Corporate Campaign 2018.

          URBAN SOUL “Live the way you want the city to be” along with a MINI CONCERT featuring artists who collaborated with Ananda, including UrboyTJ, recognized as the MOST INFLUENTIAL RAPPER IN THAILAND, and guest artists TOM ROOM 39, TWOPEE SOUTHSIDE, Golf Fakkling Hero, and the URBAN STREET MUSIC crew from RAP IS NOW throughout the three days.

          This event marks the first collaboration with the global Urban Street Platform HYPEMAKER BY HYPEBEAST and ATMOS, bringing the legendary spirit of street culture to you, featuring “JEFF STAPLE”, ONE OF THE FOUNDING FATHERS OF MODERN DAY STREETWEAR, who will create a space within the event under the concept “URBAN SOUL LIVING SPACE”. Additionally, there will be the “ATMOS POP UP STORE” for the first time, along with discussions with “OWNER OF ATMOS THAILAND”, Mr. Krimit Tavisawiwit, who will share ideas and unleash the energy with sneakerheads at the event.

Moreover, there will be FUSION STREET FOOD & Food Trucks, along with Coffee Drip and Craft Beer for you to experience authentic street flavors, as well as participate in various activities such as Graffiti Painting, Street Basketball, and DIY projects. Find inspiration for urban living at the BTS area and the waterfall plaza on the G floor of The EmQuartier shopping mall from July 13-15.

Thank you for the information from www.ananda.co.th