"Habitat Group" is set to launch 3 new projects targeting the Bangkok and Pattaya markets, with a total value of 3 billion baht, in response to the booming investment property trend. The company reported a growth in investor activity of over 10-20% per year, while foreign buyers are increasingly interested in purchasing Thai properties for rental purposes. In the first half of the year, the company achieved sales of 1.9 billion baht, accounting for 63% of its annual sales target of 3 billion baht.

          Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd., a leader in premium property development for investment in Thailand, revealed that in the second half of 2021, the company plans to launch 3 new projects worth a total of 3 billion baht, located in prime areas of Bangkok and Pattaya, developed as condominiums for both residential and investment purposes.

In the third quarter, two projects will be launched under the name 'Walden', developed as low-rise luxury condominiums for living and investment. The first project, 'Walden Sukhumvit 39', will be an 8-story building with 116 units on a land area of 0-3-22 rai, valued at 950 million baht, with prices starting from 5.6 million baht. The second project, 'Walden Sukhumvit 31', will be located on a land area of 0-2-65.25 rai, valued at 800 million baht, also an 8-story low-rise luxury condominium with 104 units, starting at 5.6 million baht.

          “Sukhumvit is a key business center driving the country's economy and has great potential for transportation, thus maintaining continuous demand. This is because Sukhumvit is not only a residential area but also a location with complete amenities, including leading offices, five-star hotels, shopping centers, tourist attractions, hospitals, and renowned educational institutions. We are confident that both projects will receive a positive response from customers due to the prime location of Walden Sukhumvit 39 and Walden Sukhumvit 31, which are close to the BTS Phrom Phong station, making it convenient to travel around Bangkok. Additionally, they are near many important places such as Emporium shopping mall, EmQuartier, and prestigious educational institutions. Considering the investment aspect, both for rental and long-term holding, the Sukhumvit area is highly promising due to the increasing demand from both Thai and foreign residents, especially Japanese and Chinese nationals, as well as property investors, who are the main target group for Habitat Group,”

          Both Walden Sukhumvit 39 and Walden Sukhumvit 31 will have a different business model from Pattaya, offering both investment and residential purchase options, but will primarily focus on the investment model. The company will manage rental operations and provide maintenance services through Habitat Hospitality Co., Ltd., a subsidiary with a professional team experienced in rental management to assist investors. Additionally, there is a projected capital gain of 3-5% annually.

          Another project will expand investment in North Pattaya, valued at 1.25 billion baht, expected to launch in the fourth quarter, maintaining the guaranteed rental income model, with a renowned hotel chain from the United States managing the rental operations.

          In the first half of the year, Habitat Group achieved sales of 1.9 billion baht, or 63% of the total sales target of 3 billion baht, compared to last year's sales of 1.298 billion baht, reflecting a remarkable growth of 131% year-on-year. This success is attributed to the sales of existing projects such as X2 Pattaya Oceanphere, which has achieved 70% sales, Best Western Premier Bayphere Pattaya, a resort-style condominium on Na Jomtien beach, which has sold out 100%, BluPhere Pattaya, managed under the Best Western Premier Collection brand, which has also sold out 100%, Wyndham Atlas Wongamat Pattaya, a luxury condominium in a prime location with 90% sales, and LEROY Ruamrudee, a luxury residence in the heart of Ruamrudee, which has sold out 100%. Additionally, the newly launched Walden Asoke project has achieved 80% sales.

          Mr. Chanin stated that the overall investment in real estate for investment purposes is showing clear growth every year, both from Thai and foreign investors. In the past three years, there has been a significant influx of foreign investors into condominiums, as evidenced by the rapid sales of foreign quotas. He is confident that the investment property market will continue to grow positively for many years to come.

          “The economy in Thailand is improving, with interest rates below 1%. The real estate sector is thus on a positive trajectory, leading to an increase in investments in real estate, as the stock market carries higher risks and potential losses. Investors are diversifying their risk by investing in lower-risk assets with consistent returns, such as real estate, which has seen investor growth of 10-20% annually. Those who have previously invested in real estate continue to do so,”

          Thai investors have seen a growth of 60%, while foreign investors are also increasing, with Singaporean, Hong Kong, and Chinese investors making up the largest share at 40%. There is also a noticeable increase in investors from other countries such as Europe, the Middle East, and Myanmar, with annual growth rates of 20-30%. This is due to the rising prices of real estate in major cities, where a minimum investment of 20-30 million baht is required to purchase a single condominium unit, while rental yields are only around 2-3%, which is not very attractive for investment.

          Habitat Group guarantees rental yields of up to 6% for its investment properties for 5 years, taking into account prime locations, good design and layout, built-in furnishings, and electrical appliances. Additionally, investors can benefit from capital gains from the rising land prices, which increase by 3-5% annually.

          “Foreign investors are another factor contributing to the vibrancy of the investment property market, and Thai investors are also turning to real estate investment. In Bangkok, central or CBD locations continue to grow due to limited supply. Most investment trends are focused on purchasing second homes or properties for rent, attracting foreign tenants from Europe and Japan. The development model of Habitat Group’s investment properties meets investors' needs well, as the company manages everything from clear returns to long-term rental agreements, including maintenance and repairs. Investors in Pattaya can also use their units for 14 nights a year, with rental management provided by a five-star hotel chain with world-class standards,”

For more information about Habitat Group's various projects, visit www.habitatgroup.co.th or call 02 168 8266 or 081 451 0002.

Thank you for the information from www.habitatgroup.co.th