Pruksa Reinforces Its Position as the Number One Townhouse Leader

Continuously Expanding and Targeting Every Market Segment

Pruksa emphasizes its status as the number one player, revealing strategies to maintain its championship position in the townhouse market for over 10 years. The company is moving forward to expand its customer base and penetrate every market segment, preparing to venture into provincial markets across the country while focusing on developing products with diverse designs that fully integrate functionality and innovation to attract customers from all demographics.

Mr. Teeradech Kerdsamang, Chief Executive Officer of the Townhouse Business Group at Pruksa Real Estate Public Company Limited, stated, "The overall townhouse market in Bangkok and its vicinity in 2018 is expected to be valued at approximately 88.705 billion baht, growing about 14% from the previous year. The townhouse business remains a core portfolio for Pruksa, and to reinforce its success in holding the number one market share for over 10 years and delivering over 130,000 quality homes to customers, Pruksa aims to maintain its market leadership by targeting townhouses priced between 5-7 million baht more aggressively while continuing to penetrate the mid-range market of 1.5-2 million and 2-3 million baht, where Pruksa is already a market leader. Additionally, the company plans to develop the market for properties priced below 1.5 million baht to cover all segments. Furthermore, there are plans to expand into provincial markets nationwide, especially in the EEC region, which is a hub for tourism and industrial estates, with a market value of nearly 60 billion baht."

#Terraads "In addition to market expansion strategies, another strategy in place to maintain Pruksa's number one position in the townhouse market is to "care" about continuously improving product and service quality. Pruksa has strengths in construction innovation, being the first real estate company in Thailand to seriously adopt Precast technology from Germany, with a world-class precast panel manufacturing facility. Pruksa has also collaborated with partners to continuously introduce innovations and advancements in the townhouse segment, such as the Breathable House innovation, which designs an air circulation system within the house that draws fresh air from the outside, improving indoor air circulation and reducing heat inside the house, with the latest patent already secured. Additionally, the company is implementing Home Automation systems that allow control of electrical appliances within the home via smartphones, as well as using standard MOC piles and reinforcing the backyard area with piles that are as deep as the house to support multifunctional use for customers, among other initiatives.

Moreover, Pruksa continuously studies global trends, employing new tools and technologies to develop products and services that meet customer needs today and in the future. This includes analyzing customer data from over 1 million individuals using BIG DATA to develop products and services that align closely with customer demands. Recognizing the trend of an aging society, Pruksa has developed a HEALTH CARE PROJECT, designing residences suitable for the elderly and health-conscious individuals. The company also acknowledges changing lifestyles and has developed products that cater to customer needs, including Co-Working Spaces, multifunctional common areas, Solar Cells (Outdoor Light & Door Bell) for pathway lighting throughout the project and solar-powered doorbells, Smart Delivery Boxes for package reception, and Smart Entry Gates that allow access to the project through QR Code scanning from mobile phones. All these functions have been trialed in some townhouse projects, and with these strategic plans, Pruksa expects to achieve its sales and revenue targets while maintaining its number one position in the townhouse market."

Thank you for the information from www.pruksa.com